As we continue to navigate through this challenging and fluid situation, the Regional Office of Sustainable Tourism (ROOST) is committed to working to support our local communities. We want to be sure all of our marketing partners have received the most recent update from the governor’s office stating the following: • Events with more than 50 people will be postponed or canceled • Gyms, movie theaters, and casinos will close at 8 p.m. tonight until further notice • Bars and restaurants will also close at 8 p.m. tonight, but can be open for take-out serviceWe are here to get the word out about what your business is offering during this time. We are requesting all businesses, who will be offering take-out, delivery, creative specials, curbside pick-ups, etc., to please send your information to Updates@Roostadk.com. Remember to include your hours of operation and logo/image if possible.We will be sharing this information on our social media platforms as well as on the weekly Insider email.We’ll be here. #WeWillBeHereADK

The "Insider" Pivots Focus to Help Keep Communities Connected ROOST (The Regional Office of Sustainable Tourism) is shifting the use of our region “Insider” emails to meet the needs of this time. Previously known as the weekly events email, the “Insider” will temporarily deliver the latest information on current business services directly to your inbox. Are you wondering what area attractions are open and what special requirements there are (i.e. advanced admission reservations)? The Insider will let you know. To help keep you up to date, the “Insider” will be delivered on Mondays and Thursdays at 10 a.m. and you can unsubscribe at any time. Check it out and then sign up today. Adirondack Experience (Hamilton County): Preview / Sign Up Lake Champlain Region: Preview / Sign Up Lake Placid/High Peaks Region: Preview / Sign Up Saranac Lake Region: Preview / Sign Up Schroon Lake Region/Adirondack Hub: Preview / Sign Up Tupper Lake Region: Preview / Sign Up Whiteface Region: Preview / Sign Up If you have information to add during this time, please the details to updates@roostadk.com.

PLEASE JOIN US FOR AN UPDATE Wednesday, March 25, 10a.m. What ROOST is doing What you should be doing Better understanding state and federal programs available including unemployment insurance and SBA loans. Call-in number: (267) 930-4000 Call-in Code: 367-966-436 WEBINAR: SBA DISASTER RELIEF LOAN PROGRAM March 24, 11:00a.m.-12:00p.m. The U.S. Small Business Administration (SBA) is offering low-interest federal disaster loans for working capital to small businesses, small agricultural cooperatives, and non-profit organizations suffering substantial economic injury as a result of the Coronavirus (COVID-19). The North Country Chamber of Commerce and SCORE will be hosting a webinar/call on Tuesday, March 24th from 11:00am-12:00pm. SBA staff will be on the call to provide information to our business community and chamber members on eligibility, loan terms/restrictions, and best practices when applying. SIGN UP HERE NOTE: GoToWebinar will be used for this. Please download and register for the FREE GoTo viewer on your mobile device (available for android and iphone in the app store) OR on your desktop. Your registration confirmation will contain a link that will lead you to the webinar on Friday morning. Talk to you then!

Please join us for a community update on Tuesday, April 21 at 9:30 a.m. ROOST is developing an updated Tourism Strategy for the Adirondacks as a travel destination. Please join us to review our proposal and share your feedback. Call Information: Video and Screen Share Link (Preferred as visuals will be shared): https://meetings.ringcentral.com/j/1492640592 Phone-in Information: 1-773-231-9226 / Access Code: 1492640592#

ADIRONDACKS, NEW YORK - The Regional Office of Sustainable Tourism (ROOST) is pleased to announce the launch of the Love Your ADK pledge and website, a collaborative effort to inspire the ethical, sustainable, and proper use of recreational resources. The Pledge The pledge is a list of eight guiding values that visitors and local residents should consider when recreating in the Adirondacks. Signing the pledge via the website indicates a commitment to following the principles and supporting environmentally-friendly recreation. It is also a helpful tool for learning more about the principles of Leave No Trace and how to follow them. “I am so excited for the launch of the Love Your ADK campaign, website, and pledge,” said Savannah Doviak, Paid Media Coordinator at ROOST. “It has been really inspiring seeing all of us come together, leaning on the strengths of each organization, to provide more education on Leave No Trace for those who choose to recreate here. I believe the pledge and overall messaging behind Love Your ADK really encourages everyone to take ownership of our wonderful mountains and lakes and as the name implies, pledge to love the Adirondacks by understanding how to recreate in a more sustainable way.” Partners The Love Your ADK pledge has been created in partnership between the Adirondack Mountain Club, Adirondack Council, New York Department of Environmental Conservation, and ROOST. The program and web committee came about following the success of being a Leave No Trace Hot Spot in the summer of 2019. The goal of the committee — led by staff at the organizations listed above — has been to create a unified and up-to-date tool that will help travelers and recreationists learn how to best prepare for their outdoor adventures. “ADK is excited for the opportunity to strengthen the message of Leave No Trace in the Adirondacks and encourage people to join in and take the pledge,” said Seth Jones, Adirondack Mountain Club Education Director. “Education and promoting responsible recreation is essential to protecting the places you love." “The Adirondack Council is pleased to share the principles of Leave No Trace outdoor skills and ethics to reduce the recreational impacts on our public lands," said Adirondack Council Executive Director William C. Janeway. "LoveYourADK is a great complement to the ongoing work of state officials, the High Peaks Advisory Group, the Leave No Trace Hot Spot last August, and other efforts to protect this national treasure from overuse." Sign the Pledge To participate in the pledge and learn more about how we can all protect the Adirondacks now and for future generations, please visit LoveYourADK.org/pledge. Although New York is currently on “PAUSE” and ROOST is not encouraging people to travel at this time, ROOST and its partners feel that it is nevertheless important to continue to share the message of positive and thoughtful outdoor stewardship. The Leave No Trace principles outlined in the pledge can be practiced no matter where people may choose to be outside during this time. ### I pledge to: Love the Adirondacks in a way that is mindful of othersOnly share thoughtful messages on social media that encourage good stewardshipView wildlife from afar and be considerate of their home.Embrace the hiker ethos and get my boots dirty by walking through the mudAlways explore responsibly and prepare for any experienceDo my duty to properly dispose of trash as well as pet and human wasteKeep woods and waters clean by checking my gear and equipment for invasive speciesSupport, practice, and inspire others to follow the Leave No Trace Seven PrinciplesTake the Pledge