Dear community members, ROOST is, above all, committed to the safety and health of the local communities we represent and are proud to call home. During this time, ROOST's role will be to compile as much information as possible to share with the public, but will always defer to departments of public health in regards to recommendations about closures and safe health practices. If you have questions about whether or not to hold a local event, please contact your county department of health. The ROOST team is busy working to keep an up-to-date list of information available for travelers, locals, business owners, and those who just love the Adirondacks. We have developed one location for Adirondack updates relating to Coronavirus (COVID-19). This page exists to share links to public health information, closings, event cancellations, or other relevant resources. To contribute to this resource please email updates@roostadk.com or call 1-800-447-5224. With regard to marketing: We have paused all outward paid advertising that actively solicits immediate planning of travel to the Adirondacks.All ROOST-operated websites are being adjusted to ensure that the sites are thoughtful and appropriate during this time.All ROOST-operated websites contain a notification banner on all pages directing travelers to this resource for more information regarding the COVID-19 virus in the area.We will continue to use our communication channels, including social media and emails, to keep the Adirondacks top-of-mind with travelers by telling stories that are of the appropriate tone and sentiment.We are continuing to actively work on summer marketing campaigns so we are ready to implement as soon as it is appropriate to be back in the marketplace.We will remain agile and ready to pivot messaging as necessary.Support Local: if your business is planning on offering local specials, please let us know and we will share your information through our social channels. The situation of the novel coronavirus pandemic is fluid and changes rapidly, please be aware that the information here may have already changed. Again, for the latest regional updates from ROOST, you should visit: https://www.roostadk.com/coronavirus Let’s all support each other in this difficult time. Sincerely, James McKenna and the ROOST Team

As we continue to navigate through this challenging and fluid situation, the Regional Office of Sustainable Tourism (ROOST) is committed to working to support our local communities. We want to be sure all of our marketing partners have received the most recent update from the governor’s office stating the following: • Events with more than 50 people will be postponed or canceled • Gyms, movie theaters, and casinos will close at 8 p.m. tonight until further notice • Bars and restaurants will also close at 8 p.m. tonight, but can be open for take-out serviceWe are here to get the word out about what your business is offering during this time. We are requesting all businesses, who will be offering take-out, delivery, creative specials, curbside pick-ups, etc., to please send your information to Updates@Roostadk.com. Remember to include your hours of operation and logo/image if possible.We will be sharing this information on our social media platforms as well as on the weekly Insider email.We’ll be here. #WeWillBeHereADK

The "Insider" Pivots Focus to Help Keep Communities Connected ROOST (The Regional Office of Sustainable Tourism) is shifting the use of our region “Insider” emails to meet the needs of this time. Previously known as the weekly events email, the “Insider” will temporarily deliver the latest information on current business services directly to your inbox. Are you wondering what area attractions are open and what special requirements there are (i.e. advanced admission reservations)? The Insider will let you know. To help keep you up to date, the “Insider” will be delivered on Mondays and Thursdays at 10 a.m. and you can unsubscribe at any time. Check it out and then sign up today. Adirondack Experience (Hamilton County): Preview / Sign Up Lake Champlain Region: Preview / Sign Up Lake Placid/High Peaks Region: Preview / Sign Up Saranac Lake Region: Preview / Sign Up Schroon Lake Region/Adirondack Hub: Preview / Sign Up Tupper Lake Region: Preview / Sign Up Whiteface Region: Preview / Sign Up If you have information to add during this time, please the details to updates@roostadk.com.

PLEASE JOIN US FOR AN UPDATE Wednesday, March 25, 10a.m. What ROOST is doing What you should be doing Better understanding state and federal programs available including unemployment insurance and SBA loans. Call-in number: (267) 930-4000 Call-in Code: 367-966-436 WEBINAR: SBA DISASTER RELIEF LOAN PROGRAM March 24, 11:00a.m.-12:00p.m. The U.S. Small Business Administration (SBA) is offering low-interest federal disaster loans for working capital to small businesses, small agricultural cooperatives, and non-profit organizations suffering substantial economic injury as a result of the Coronavirus (COVID-19). The North Country Chamber of Commerce and SCORE will be hosting a webinar/call on Tuesday, March 24th from 11:00am-12:00pm. SBA staff will be on the call to provide information to our business community and chamber members on eligibility, loan terms/restrictions, and best practices when applying. SIGN UP HERE NOTE: GoToWebinar will be used for this. Please download and register for the FREE GoTo viewer on your mobile device (available for android and iphone in the app store) OR on your desktop. Your registration confirmation will contain a link that will lead you to the webinar on Friday morning. Talk to you then!

Please join us for a community update on Tuesday, April 21 at 9:30 a.m. ROOST is developing an updated Tourism Strategy for the Adirondacks as a travel destination. Please join us to review our proposal and share your feedback. Call Information: Video and Screen Share Link (Preferred as visuals will be shared): https://meetings.ringcentral.com/j/1492640592 Phone-in Information: 1-773-231-9226 / Access Code: 1492640592#