Regional Office of Sustainable Tourism Offers Free Training to Maximize Local Business’ Online Presence

11 Apr Regional Office of Sustainable Tourism Offers Free Training to Maximize Local Business’ Online Presence

The Regional Office of Sustainable Tourism (ROOST) is offering a destination optimization program to assist local businesses with improving their web-based content, so that consumers can easily access their business information online.

The destination optimization program comprises two free virtual workshops, taking place on April 26 and May 17. Morning and afternoon sessions of each workshop are available. Businesses and attractions can register for the workshops at

The April 26 workshop will address fundamentals of Google profiles, discussing the importance of a business’ Google profile and providing an overview of the tools available to assist businesses. It will also focus on the importance of maintaining business profiles and ensuring that the information remains current. 

On May 17, the workshop will assist attendees with maximizing their business’ exposure. Topics will include responding to customer questions, posting updates, responding to reviews and understanding Google Insights data to help guide their efforts.

According to Jasen Lawrence, director of digital strategy at ROOST, hosting business improvement workshops is one way in which ROOST supports local business, while also ensuring that visitors to the region can easily access local information. “A business’ Google profile is a significant source of online exposure and can often be the first impression that a business makes, long before a visitor arrives,” he said. “These workshops will help businesses and attractions ensure that their online information is clear and easy to find which can be especially important for travelers as they are often somewhat unfamiliar with the area.”

The destination optimization workshops are offered in conjunction with Miles Partnership, a strategic marketing company focused exclusively on travel and tourism. Miles Partnership works with destinations and hospitality industry businesses around the world; this work led to the development of its destination optimization program, assisting businesses with maximizing the potential of the Google Business Profile platform. 

The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Lake Placid, Tupper Lake and Saranac Lake, all located within the Adirondacks in New York state.

Jane Hooper, communications manager
Regional Office of Sustainable Tourism
518-578-6328 (cell)

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