Google Business Optimization Resources

Develop Skills To Optimize Your Business’s Online Presence

Free resources to help improve how customers find you on Google, Yelp, and Tripadvisor

ROOST is partnering with Miles Partnership on a Destination Optimization program that is focused on auditing and improving consumer-facing content for the region across a range of Google’s products and tools. As part of this program, businesses were invited to participate in a virtual workshop series and to take advantage of other free resources designed to ensure their online presence on Google, Yelp, and Tripadvisor is in great shape.

About the Google Business Workshops

Your Google Business Profile is the single largest source of organic (non-paid) exposure for your business online and may be the first impression you make on potential customers. These free workshops are designed to assist businesses with implementing the best practices to optimize their Google presence, helping to maximize conversions in just a few minutes every week. 

The instruction was led by Miles Partnership, a strategic marketing company focused exclusively on travel and tourism. They’ve worked with hundreds of destinations and hospitality businesses around the world, and have developed a tactical workshop to assist in navigating the Google Business Profile platform. 

Workshop #1: Fundamentals of Google Business Profiles

The first workshop was held on Wednesday, April 26, 2023, and covered the following topics:

• What is your Google Business Profile? 
• How your Google profile appears in search and Google travel products
• Importance of claiming and verifying your business profile
• Keeping core business information current
• Overview of tools available in Google

Use passcode: ROOSTTraining!123 to access the morning session

Use passcode: ROOSTTTraining!123 to access the afternoon session

Workshop #2: Maximizing Exposure of Google Business Profiles

The second workshop was held on Wednesday, May 17, 2023 and covered the following topics:

• Utilizing posts for updates
• Responding to reviews
• Managing images, 360s & video
• Responding to customer questions
• Understanding Insights data

Use passcode: ROOSTTraining!123 to access the morning session

Use passcode: ROOSTTTraining!123 to access the morning session

Additional Resources

Book a one-on-one session with Miles Partnership

In addition to the webinar session, businesses can book a free one-on-one virtual session with Miles’ Program Specialist for assistance with claiming their Google Business Profile or other questions surrounding Google, Yelp, and Tripadvisor. Schedule your one-on-one appointment here. 

Access the Tourism Business Marketing Academy

Discover more great tips and resources by visiting the Tourism Business Marketing Academy. This library of marketing articles is a great resource for your business! Use code ROOST to log in. 

Update your business’s accessibility information

ROOST has been continuously reviewing how we approach accessibility and accessible vacation ideas across our destination sites. To that end, I Love NY has developed a survey to gauge accessibility and highlight accessible features.

ROOST has been using this information to develop accessible highlights on our own websites as well as to update your business listing information on I Love NY and Visit Adirondacks.

Please note, this survey is designed to highlight accessible features for guests who may need them. Your responses will ONLY be used to highlight accessible features, and will not mention any accessible amenities that are not available unless it is requested by the business owner. Please take a moment to complete the survey.