Google Business Optimization Workshops

Develop Skills To Optimize Your Business’s Online Presence


Free workshops and resources to help improve how customers find you on Google, Yelp, and Tripadvisor


ROOST is partnering with Miles Partnership on a Destination Optimization program that is focused on auditing and improving consumer-facing content for the region across a range of Google’s products and tools. As part of this program, businesses are invited to participate in a virtual workshop series and to take advantage of other free resources designed to ensure their online presence on Google, Yelp, and Tripadvisor is in great shape.


About the Google Business Workshops


Your Google Business Profile is the single largest source of organic (non-paid) exposure for your business online and may be the first impression you make on potential customers. These free workshops are designed to assist businesses with implementing the best practices to optimize their Google presence, helping to maximize conversions in just a few minutes every week. 


The instruction will be led by Miles Partnership, a strategic marketing company focused exclusively on travel and tourism. They’ve worked with hundreds of destinations and hospitality businesses around the world, and have developed a tactical workshop to assist in navigating the Google Business Profile platform. Join us for one or both of these workshops and get simple, easily-actionable quick tips.


Each workshop will have two time slots (a morning and an afternoon) to help best accommodate your busy schedule.

Workshop #1: Fundamentals of Google Business Profiles


Date: Wednesday, April 26, 2023


The first workshop will cover the following topics:


  • What is your Google Business Profile? 
  • How your Google profile appears in search and Google travel products
  • Importance of claiming and verifying your business profile
  • Keeping core business information current
  • Overview of tools available in Google
Register for Workshop #1 Morning Session (9:00 a.m.)
Register for Workshop #1 Afternoon Session (3:00 p.m.)

Workshop #2: Maximizing Exposure of Google Business Profiles


Date: Wednesday, May 17, 2023


The second workshop will cover the following topics:


  • Utilizing posts for updates
  • Responding to reviews
  • Managing images, 360s & video
  • Responding to customer questions
  • Understanding Insights data
Register for Workshop #2 Morning Session (9:00 a.m.)
Register for Workshop #2 Afternoon Session (3:00 p.m.)

Additional Resources


Book a one-on-one session with Miles Partnership


In addition to the webinar session, businesses can book a free one-on-one virtual session with Miles’ Program Specialist for assistance with claiming their Google Business Profile or other questions surrounding Google, Yelp, and Tripadvisor. Schedule your one-on-one appointment here. 


Access the Tourism Business Marketing Academy


Discover more great tips and resources by visiting the Tourism Business Marketing Academy. This library of marketing articles is a great resource for your business! Use code ROOST to log in. 


Update your business’s accessibility information


ROOST has been continuously reviewing how we approach accessibility and accessible vacation ideas across our destination sites. To that end, I Love NY has developed a survey to gauge accessibility and highlight accessible features.


ROOST has been using this information to develop accessible highlights on our own websites as well as to update your business listing information on I Love NY and Visit Adirondacks.


Please note, this survey is designed to highlight accessible features for guests who may need them. Your responses will ONLY be used to highlight accessible features, and will not mention any accessible amenities that are not available unless it is requested by the business owner. Please take a moment to complete the survey.

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