30 Jun “Go Before You Go” Campaign Underway For Second Year
Stewart’s Shops and the Regional Office of Sustainable Tourism are continuing their partnership to educate visitors about the importance of being prepared before beginning their Adirondack adventure. The campaign encourages people to visit a Stewart’s Shop to help prepare for their outing.
The “Go Before You Go” campaign comprises videos, along with audio messages and print materials. Video and audio will be seen and heard by those who visit Stewart’s Shops throughout the Adirondacks.
Campaign videos explain the importance of being prepared, encouraging people to stock up with supplies and to visit the restrooms at trailheads or other public spaces before accessing the trails. Audio recordings, played on the Stewart’s Shops outdoor speaker system, share similar messages for those filling their tanks at the gas pumps.
According to Jane Hooper, communications manager at the Regional Office of Sustainable Tourism, the partnership between Stewart’s Shops and the Regional Office of Sustainable Tourism is a natural fit. “The Regional Office of Sustainable Tourism and Stewart’s Shops share a common goal, to ensure that people are well-prepared with food, water and other essentials to support their day,” she said. “Stewart’s Shops are located throughout the region, offering a convenient “pit stop” as people head out for their Adirondack adventure. This offers the perfect opportunity to share information about being prepared, obtaining supplies, and caring for the environment during their outing.”
The campaign also includes print materials and digital content for social media. The Waste 101 page on the Love Your ADK website features a map that indicates the locations of Stewart’s Shops, public restrooms, trailheads with temporary restroom facilities, and visitor centers. Rack cards that include information and a QR code, directing users to the online map, are available at the region’s visitor centers and other high-traffic locations.
According to Savannah Doviak, paid media coordinator at the Regional Office of Sustainable Tourism, the “Go Before You Go” campaign is part of the Regional Office of Sustainable Tourism’s Love Your ADK initiative, through which the organization works to educate both residents and visitors about environmental sustainability. “In addition to tourism promotion and community support initiatives, we always encourage careful use of the natural environment,” she said. “This is of particular importance, to ensure that visitors and local residents can continue to enjoy the Adirondacks for generations to come. We are excited to align our efforts with Stewart’s Shops to educate outdoor enthusiasts about preparedness, waste in the backcountry, and where restroom facilities are located.”
Erica Komoroske, director of public affairs at Stewart’s Shops, echoed Doviak’s comments and encouraged outdoor enthusiasts to visit their local shop before heading out to ensure that they are as prepared as possible. “Stop at Stewart’s Shops on your next hiking trip to stock up on snacks and drinks and don’t forget to take that bathroom break before you hit the trails. We make your life easier and encourage everyone to do their part and ‘Go Before You Go’ to preserve the beauty of the Adirondack Park.”
Backcountry preparedness is the main focus of the Regional Office of Sustainable Tourism’s Love Your ADK campaign. Love Your ADK was launched in April of 2020 in partnership with the Adirondack Mountain Club, Adirondack Council, New York Department of Environmental Conservation, and the Regional Office of Sustainable Tourism. Its goal is to create unified and up-to-date information that will help travelers and recreationists learn how to best prepare for their outdoor adventures.
The “Go Before You Go” campaign will continue from July 1 through October 15.
The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Tupper Lake and Saranac Lake, all located within the Adirondacks in New York State. ROOST is also a Community Member of the Leave No Trace Center for Outdoor Ethics.
Stewart’s Shops is an employee- and family-owned and operated convenience store chain with more than 350 locations in New York and Vermont.
Jane Hooper, communications manager
Regional Office of Sustainable Tourism
518-621-3662 | jane@auroraroostadk-com