Where: The Conference Center at Lake Placid, 2608 Main St., Lake Placid, NY 12946
Spend a day with ROOST, Adworkshop, GreatRange, and other industry experts to gain an understanding of current marketing trends, learn how to leverage the power of social media platforms, and ensure your digital presence is attracting attention!
2018 Schedule
8 – 9 a.m.
Check-in and continental breakfast
9 – 9:50 a.m.
Welcome – James McKenna, ROOST
The importance of knowing your story – Joe Conto, Paul Smith’s College
What does storytelling mean when it comes to marketing? Why are we as humans so susceptible to storytelling as a marketing tool?
10 – 10:45 a.m.
SESSION 1: How do I find who I am? – Joe Conto, Paul Smith’s College
SESSION 2: How do I find my audience? – Jasen Lawrence, ROOST
11 – 11:45 a.m.
SESSION 1: What platforms are right for me? – Doug Haney, GreatRange
SESSION 2: How do I reach my paid audience? – Brandon Mallory, Adworkshop
Noon – 1:00 p.m.
Networking Lunch
1:00 – 1:45 p.m.
SESSION 1: How do I creatively tell my story? – Savannah Doviak / Shaun Kittle, ROOST
SESSION 2: How do I use Instagram to drive brand awareness & sales? – Elizabeth Prairie, Social Static
2:00 – 2:45 p.m.
Did it Work? Analyzing and understanding the customer experience. – Jasen Lawrence, ROOST
2:45 – 3:30 p.m.
Moderated Panel / Q&A
Bring your questions from the day!
2017 Presentations
Influencer Marketing
Presented by: Rebecca Steffan
Download Presentation
2016 Presentations
Advanced Content Marketing and Understanding Analytics
Presented by: Jasen Lawrence
Local Search- How to optimize for this important algorithm.
Presented by: Shelly Cihan
Are you a local Marketing or Design professional offering services to Adirondack Businesses? We are seeking Exhibitors for the ADMS.