November 2, 2o17 Last weekend, an article based on a familiarity trip to the Adirondacks appeared in various regional newspapers across The Netherlands. It’s an ongoing result of a familiarization tour ROOST organized for writer Jonathan Vandevoorde two years ago. He references staying at the Hotel North Woods and the Hoot Owl Lodge in Newcomb. These investments continue to payback, even two years later. View the article.

November 15, 2017Regional Office of Sustainable Tourism (ROOST) representatives provided a destination marketing program status report to Lake Champlain area residents and officials last Thursday evening, Nov 2. at the Westport Hotel & Tavern. The two hour event spurred many great questions from audience members about ROOST’s scope of work and marketing strategies.The presentation included a snapshot of marketing results to date, and a profile of the visitors to the region. ROOST manages paid and earned marketing campaigns, destination website development (LakeChamplainRegion.com), social media accounts, content development, communications, special projects, and creates and maintains a video and photo database.The full presentation can be found here.ROOST is holding these marketing reviews in each of its eight regional destinations and are open to all interested municipal leaders, businesses, organizations, and individuals. The agendas will include a short presentation by ROOST staff, time for Q&A, and a networking opportunity with light refreshments.Upcoming reviews include:Lake Placid: November 30, 5-6:30 p.m. at the Conference Center at Lake Placid, third floor. Contact Catherine Ericson to RSVP: catherine@roostadk.comTupper Lake: December 7, 5-6:30 p.m. at Big Tupper Brewing. Contact Katie Stuart to RSVP: katie@roostadk.comMalone: January 11, 5-6:30 p.m. at Donovan's Steak and Ale. Contact Tim Lamay to RSVP: tim@roostadk.comWhiteface Region: 5-6:30 p.m. at Pourman's Tap House. Contact Catherine Ericson to RSVP: catherine@roostadk.com Dates for the Hamilton County and Schroon Lake Region's marketing reviews are being finalized and will be announced soon.###

November 15, 2017 ROOST joined representatives from ORDA to promote the Lake Placid region and Whiteface Mountain at Boston's Ski & Snowboard Expo Nov 9-12. The group joined more than 100 vendors at the four-day show to talk to skiers and snowboarders getting hyped for the coming snow season. Staff interacted with hundreds of potential visitors, educating them about the mountain and the great variety of lodging, activities, and attractions the Whiteface and High Peaks regions have to offer. Of particular interest this year was Whiteface's inclusion in the MAX Pass, a collective mountain pass offering 5 ski days at 44 mountains across North America. Whiteface and Gore are new members of the MAX pass this year and Bostonians are excited to use it as Whiteface this year!

Nov. 15, 2017 Hamilton County, adirondacks, usa —The Regional Office of Sustainable Tourism (ROOST) is pleased to announce the addition of Beth Lomnitzer as the Hamilton County Regional Marketing Manager. In her new part-time position, she will serve as a liaison between community stakeholders, travelers, and ROOST, and support the implementation of destination marketing strategies for the county. She has been a resident of Indian Lake for 17 years, and lives there with her husband. They raised both of their daughters in the community. Over the years, Lomnitzer has worked for various businesses and organizations. She has been an active member in community theater with both Cabin Fever Players and the Adirondack Lakes Center for the Arts theater program, and is a founding member and secretary of the Indian Lake Theater Board. Additionally, she guided rafting trips with Adirondac Rafting Company, and worked at the Adirondack Lakes Center for the Arts, and the Adirondack Experperience, the Museum at Blue Mountain Lake. "Hamilton County is such a unique and beautiful place to play, live and work,” said Lomnitzer. “Through my position at ROOST, I'll be able to tap into the connections I have formed through the years and look forward to working with local stakeholders on increased economic vitality through tourism.” “Beth has already hit the ground running,” said James McKenna, ROOST CEO. “Her in-depth knowledge of the community’s dynamic human resources, as well as the destination’s tourism assets make her the ideal person to lead collaborative efforts to promote Hamilton County.” ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex, Hamilton and Franklin counties in the Adirondacks of New York. ROOST operates five offices located in Lake Placid, Crown Point, Malone, Tupper Lake and Saranac Lake. For more information about ROOST and its team, visit roostadk.com. ###

FOR IMMEDIATE RELEASE Nov. 15, 2017 WHO: Members of the ADKNC (Adirondack/North Country) Global Sports Committee and regional officials. WHAT: The public is welcome to attend a meeting and Q&A session regarding the possibility of bringing the World University Games to the Adirondacks in 2023. The committee will review the Games and the bidding process. WHERE: North Elba Room, first floor, Conference Center at Lake Placid, 2608 Main St. WHEN: Monday, Nov. 20, 4 p.m. - 5 p.m. WHY: The ADKNC Global Sports Committee, comprised of regional communities, elected officials, ORDA and ROOST, are putting together a bid dossier to host the 2023 World University Winter Games. The meeting will include an overview of the Games, and what hosting the event would mean for the communities in our region. The committee will also provide an update on the 2019 Winter International Children’s Games. The World University Games is an 11 day, worldwide competition of student-athletes. It stages events every two years, and they include summer and winter games. More than 170 national federations from five continents belong to the sports organization. The winter games include alpine skiing, biathlon, cross-country skiing, curling, figure skating, hockey, short track speed skating, and snowboarding. ###