adirondacks, usa — The Regional Office of Sustainable Tourism (ROOST) invites all businesses, organizations and interested individuals to attend the second annual Adirondack Destination Marketing Summit at the Conference Center at Lake Placid from 8 a.m. to 4 p.m. on March 14, 2017. The daylong marketing event will consist of sessions led by industry experts on various disciplines of marketing including understanding changing customer demographics, personalizing the traveler experience, using photo and video on social media platforms, finding opportunities to collaborate and analyzing tourism trends. The summit will feature a lunchtime keynote presentation by Sheila Scarborough, a writer and speaker specializing in tourism, travel and social media. She is co-founder of Tourism Currents, which offers online and in-person social media training for tourism and hospitality. Her summit keynote will address how individual promotional efforts can affect the power of a destination’s strong online presence in 2017. Other sessions will be led by some of the marketing experts at Adworkshop, The Wild Center, Great Range Communications, Trampoline Design and ROOST. The day will wrap up with a chance to ask questions in a moderated panel discussion. “We’re excited to again offer this day of marketing insight to support the success of our marketing partners throughout the region,” said James McKenna, president of ROOST. “As we learned at our inaugural event, attendees will surely benefit from the high-caliber day we have planned, whether they are just delving into marketing or have years of experience.” “One thing I remember about last year's marketing conference is coming away with a much better sense of being part of a broader region,” said Dee Carroll, owner of Westport Marina. “We can do a better job of attracting visitors if we work together and give people choices. And the energy and enthusiasm of the presenters helped to re-energize us! Looking forward to this year's conference!” The summit will feature an exhibitor space for design and marketing professionals who work in the Adirondacks. This is being offered as another resource for the region’s organizations and businesses that are looking for marketing assistance. Attendees will have time in the morning, between sessions and during lunch to speak with exhibitors. ROOST is currently accepting exhibitor registrations; the cost is $25 per person and includes a draped, 6-foot table, two chairs, lunch and access to all summit sessions. Interested exhibitors should contact Glenn Pareira at glenn@roostadk.com or call 518-874-0255. The Adirondack Destination Marketing Summit costs $20 per person in advance and $25 at the door for all workshops plus lunch. The 2017 Adirondack Destination Marketing Summit is sponsored by Adworkshop, Great Range Communications and The Wild Center. For more information, the agenda, speaker bios and to register, visit roostadk.com/adms. ###

Malone, N.Y. —The Regional Office of Sustainable Tourism (ROOST) is pleased to announce the addition of Tim Lamay as Malone Regional Marketing Manager. In his new role, Lamay will serve as a liaison between community stakeholders, travelers and ROOST, and support the implementation of marketing strategies for northern Franklin County. Lamay, a lifelong resident of Malone, has strong ties to to the region and an in-depth knowledge of the destination’s assets with respect to tourism. He attended both North Country Community College and SUNY Canton. “I love Malone and I want to see it succeed,” said Lamay. “This community has provided me with wonderful opportunities throughout my life. I’m looking forward to giving back and supporting both destination development and marketing efforts as a member of the ROOST team.” “We’re pleased to add Tim as a dedicated resource for the greater Malone region,” said James McKenna, president of ROOST. “His energy, enthusiasm, skill set and local knowledge make him a perfect fit for this new position in one of our key destinations.” ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex, Hamilton and Franklin counties in the Adirondacks of New York. The Malone Regional Marketing Manager will work from an office based in Malone, with support from regional ROOST offices including Franklin County locations in Tupper Lake and Saranac Lake. ROOST currently employs 28 staff and operates four offices located in Lake Placid, Crown Point, Tupper Lake and Saranac Lake. For more information about ROOST and its team, visit roostadk.com. ###

February, 2017: T&L magazine's Trip Ideas section listed Lake Placid's Mirror Lake as one of the top natural skating rinks in the world. Our office provided the photo. READ THE ARTICLE

January, 2016: Our destinations in the media Elisabeth Vincentelli, who ROOST hosted this winter, chronicles her visit to the Adirondacks. READ THE ARTICLE

February, 2017: New York City based website, offMetro, is a guide for city dwellers, looking for getaways. ROOST hosted travel writer Regina Baker, who wrote a piece for the site about the artsy and outdoorsy attributes of Saranac Lake. READ THE ARTICLE