Our destinations in the media Nov. 24, 2014: USAToday.com, Ice climbing: For when rocks are too warm The Adirondacks are featured in a piece on ice climbing, and the photo ROOST provided is the featured photo. READ THE ARTICLE

Winter is here! With the holidays upon us and the winter sporting season kicking into high gear in short order, there's no better time to give your business that extra edge! ROOST and our partners offer a wide variety of marketing opportunities across the region. Whether you already advertise on saranaclake.com or lakeplacid.com and want to give your listing a boost with a 'featured' spot, or you're a new business looking to expand your online presence in Schroon Lake, Tupper Lake, along Lake Champlain, or in Hamilton County. Or maybe you're looking for something a bit different, a sponsored spot in one of our weekly emails will bring your business message to over 50,000 people with an expressed interest in the North Country. For the more visually inclined, we can 'take you for a spin' on Adirondacks USA. See below for more information on the local and regional opportunities available through ROOST and our partners. Happy Holidays! REGION WIDE OPPORTUNITIES Weekly ROOST E-mail Every week, ROOST delivers a roundup of our blogs from across the region via an email. With over 50,000 subscribers who've shown interest in the region, we maintain a healthy following on our 'E-blasts'. We offer a single ad space in each weeks' email. This is a fantastic way to reach visitors & locals across the region and is available to ANY business in Essex County, Hamilton County, or Saranac Lake! Contact adsales@roostadk.com or 518-523-2445 extension 115 for more information. EXAMPLE: 11/25/14 - 'Healthy For the Holidays' Upcoming Emails - The dates are the publish date of each email, this is followed by a 'theme'. We try to give each email a rather broad central idea which the blog posts we feature will be built around. If you can come up with an idea for your sponsored space that fits with our theme for the week, all the better! 12/9 - Naughty List 12/16 - A Day in the Life 12/23 - Extreme Adirondacks 12/30 - 2014 in Review 1/6 - Bucket List Activities 1/13 - TBA 1/20 - Adirondack Traditions 1/27 - Nordic Skiing Adirondacks USA adirondacksusa.com is the latest project from ROOST. It has no boundaries other than the Adirondack Park. Our goal is to create a seamless tour that can take the visitor anywhere they want to go inside the Blue Line! adirondacksusa.com is now offering 'spins' to businesses across the region interested in being part of this cutting edge project. At $25/spin you can't go wrong! Contact adsales@roostadk.com or 518-523-2445 x115 for more information or to sign up for a spin. SITE/TOWN SPECIFIC OPPORTUNITIES Lake Placid With over a million yearly views, lakeplacid.com is the destination marketing home for the Lake Placid region. Lakeplacid.com offers local businesses the opportunity to advertise on their own customized page including a photo and more! Lakeplacid.com also offer businesses with photo listings the opportunity for additional exposure with one of our 'featured' or 'header' listings. If you would like to advertise on lakeplacid.com or would like more information please contact adsales@roostadk.com. Saranac Lake saranaclake.com serves the Village of Saranac Lake and provides lodging, dining, shopping, and recreation ideas to customers interested in checking out the Adirondacks COOLEST place! Saranaclake.com offers local businesses the opportunity to advertise on their own customized page including a photo and more! Saranaclake.com also offers the opportunity for 'featured' listings, providing additional exposure to those who have already purchased a photo listing. If you would like to advertise on saranaclake.com or would like more information please contact adsales@roostadk.com or call 518-523-2445 extension 115. Tupper Lake tupperlake.com serves the Village of Tupper Lake and provides lodging, dining, shopping and recreation ideas to potential visitors interested in enjoying all Tupper Lake has to offer. Tupperlake.com offers photo listings for FREE to members of the Tupper Lake Chamber of Commerce. To find out more, contact info@tupperlake.com or 518-359-3328. Champlain Region lakechamplainregion.com is the gateway to the Adirondack Coast, providing lodging, dining, shopping, and recreation ideas in the region. Lakechamplainregion.com offers local businesses the opportunity to advertise on their own customized page including a photo and more! If your business is interested in advertising, or for more information, contact suzanne@roostadk.com or call, 518-597-4649. Schroon Lake schroonlake.com is the online home for Schroon Lake, "The Adirondack Basecamp - Easy to Get to, Close to Everything", and provides lodging, dining, shopping, and recreation ideas in the area. Schroonlake.com offers photo listings for FREE to members of the Schroon Lake Chamber of Commerce. To find out more, contact chamber@schroonlakeregion.com or 518-532-7675. Hamilton County Adirondackexperience.com serves Hamilton county and provides lodging, dining, shopping, and recreation ideas to customers interested in enjoying all Hamilton County has to offer. Currently, we are offering a single business photo listing on the site through December 31, 2015 for $25! You can download a sales sheet HERE. If you would like to advertise on adirondackexperience.com or would like more information please contact adsales@roostadk.com or call 518-523-2445 extension 115.

Our destinations in the media Dec. 1, 2014: The Traveling Type, ‘Downton Abbey’ Fans Get a Holiday Gift in Lake Placid, New York The Traveling Type, a Travel Channel blog, previews the Downton Abbey-inspired holiday gala that is part of Lake Placid's Holiday Village Stroll. READ THE ARTICLE

The annual Wilmington Mountain Music Fest is returning for its third year, taking place on Saturday, July 27, at Wilmington Ball Park. Gates open at 1:30 p.m., with music beginning at 2:00 p.m. Advance tickets are available, beginning at $20, with family and VIP packages also available for purchase by visiting whitefaceregion.com/events/wilmington-mountain-music-fest. The festival has expanded this year with additional stages, a wide variety of musical acts and entertainment, and an increased number of food and beverage vendors. Musical acts span genres that should appeal to a broad audience, with a lineup that features regional artists as well as national performers. The festival aims to celebrate the community spirit of Wilmington, offering an experience residents, visitors, couples, and families can all enjoy together. This year’s music lineup is headlined by Completely Unchained, a Van Halen tribute band, and Don Jovi, playing tribute to Bon Jovi. Together they are positioned as a one-of-a-kind “Legends of Rock Show”. Other artists scheduled to take the stage include Merle Jam, Midnight Stargazers, and Taylor LaValley. Bands will be providing entertainment throughout the afternoon and evening, ending at approximately 10:30 p.m.Attendees will also be treated to a performance by The Smoke Show Fire Dancers, specializing in fire-eating and choreographed performances, taking the stage at 8:30 p.m.Michelle Preston, director of the Whiteface Visitors Bureau, explained that the event is quickly becoming one of the most popular events in Wilmington. “The festival is a highlight of the summer season,” she said. “It offers a family-friendly atmosphere, a diverse lineup of performances, and plenty of fun activities. Attendees are encouraged to bring chairs, blankets, umbrellas, and pop-up canopies so that they can relax and enjoy the day. Whether you’re a local resident or a visitor, the Wilmington Mountain Music Fest is an event not to be missed.”Advance tickets can be purchased online at a discounted rate of $20 per person. Pre-purchase also offers the options of a couples package for $75 or a family package for $150. Pre-order your music fest T-shirts online; limited supply available on the day of the show. Live music is a highlight of summer in the Whiteface Region. In addition to the Wilmington Mountain Music Fest, the Wilmington Town Beach hosts free concerts every Thursday in the summer and a wide variety of artists can be found performing at restaurants and bars in Wilmington and surrounding communities. Visit WhitefaceRegion.com/Events for more information on upcoming performances.

Picture this: a room full of about 300 people sitting at tables, watching, listening to, and laughing with a speaker on stage. All of the attendees have at least two electronic devices in front of them; many are monitoring and operating a laptop, tablet AND smartphone. All are simultaneously watching the screens adjacent to the speaker that scroll the real-time conversation on Twitter about the speech currently in progress. These are my people. Sheila Scarborough of Tourism Currents included one of the LakePlacid.com blogs as an example of good content in her presentation at SoMeT in Nashville in November 2014. I was recently privileged to attend the SoMeT marketing conference in Nashville, which had an agenda aimed specifically at Destination Marketing Organization (DMO) professionals. Given the fact that our markets’ travel decisions are made online, the content of the sessions was of course all about digital marketing, content development and social media. It was a great opportunity to learn, but more importantly it was a great forum for networking with people from all over the world who do what I do and face the same challenges that I face in today’s communications landscape. Dominating those challenges is time management in the context of the noisy distraction of managing 30+ social media accounts while still engaging with traditional media and our marketing partners. Though there were many takeaways for implementation in our region’s destination marketing efforts, I also ran across a blog from one of the conference organizer’s strategists that I wish I had written, and thought would be of great interest to our marketing partners. WHAT DO YOU THINK? Please read the short post at your leisure, and then come back here and leave us a comment with any thoughts or questions you might have! 6 Things Tourism Businesses Should Know About Their DMO - BY WILLIAM BAKKER of DESTINATION THINK! Thanks! - Kim Rielly, director of communications, ROOST