Rollout of branded materials to begin this summer; new website anticipated in early fall The Regional Office of Sustainable Tourism has developed a new visual identity for Lake Placid. The newly developed logo and associated brand guide were unveiled at a Business After Hours event on June 10. Updated visual identity elements include a suite of materials, including the logo, wordmark, color palette, typography, overall visual style, and photographic imagery; it also features updates to the Lake Placid brand statement, which guides various communication initiatives and associated messaging. Lake Placid’s updated visual identity program is based on data from a comprehensive survey of more than 1,700 residents, business owners, area organizations and visitors conducted in 2023. ROOST also established a committee of community stakeholders to provide insight and feedback throughout the planning and design process. The new Lake Placid logo features a monogram depicting the letters “L” and “P” in a modern, stylized fashion. The “Lake Placid” wordmark has also been updated; these two elements are intended to be used together as a logo/wordmark combination, or each can stand on its own, depending on the intended use. The new logo and wordmark also allow for a variation that incorporates “New York” to further establish the village’s specific location - something that may be particularly important when marketing the region to new visitors along with national and international markets. According to ROOST Graphic Designer Leigh Campbell, the logo’s shape provides a nod to both the landscape and the numerous activities available in Lake Placid. “The forward-slanting shape of the ‘L’ and ‘P’ suggest movement and action, while alluding to many Adirondack activities,” he said. “Some people see a mountain peak while others may see a tent, chairlift, ice skate or ski trail. We worked to develop a visual identity that truly embodies the essence of Lake Placid, both its landscape and the myriad activities it offers. The logo takes on various forms, inviting each person to interpret it in their own way. It's a symbol that belongs to the community, capable of reflecting the unique passions individuals hold for Lake Placid. Just like people can invent their own perfect day in Lake Placid, they can develop their own interpretation of the logo, based on what means the most to them.” The Lake Placid website has been updated to include the new color palette and logo. ROOST also developed a new four-season visitor’s guide that incorporates the new visual identity elements. There are new collateral pieces available for businesses and visitors, including stickers, window clings and tabletop signs for local businesses. Application of the new visual identity program throughout the community will take place over time, as materials are reprinted, updated and developed. The brand statement was reviewed and refreshed to reflect new developments in travel and community trends, local cultural events, Olympic history, outdoor adventure, and Lake Placid’s reputation for welcoming all visitors who take advantage of many different types of activities. The “Invent your perfect day” tagline remains unchanged, as research indicates that visitors and residents felt strongly about its sentiment and relationship to the destination. According to ROOST Marketing Manager Michelle Clement, the survey offered information that guided the process. “The survey confirmed our instincts that Lake Placid’s visual identity was due to be updated and that its appearance should be aligned with Lake Placid’s position as a world-class destination,” she said. "With that clarity, we formed a community-based brand committee that played a crucial role in shaping and guiding the updated brand statement, logo design and color choices. Both the survey and committee feedback aligned, revealing a strong desire for a brand that is clean, bold, elegant and timeless." According to Eileen Mowrey, ROOST Lake Placid regional manager, Lake Placid’s prominence as a popular location within the Adirondack Park, its position as a comfortable location with proximity to wilderness and outdoor activities, along with its refined style as a world-class visitor location were all considered during the rebranding process. “The new logo is clean and modern, reflecting the type of experience visitors can expect,” she said. “The color palette, while still bold, is slightly muted compared to the previous colors, offering a more natural and earthy feel with red, gold and various blue hues.” Community organizations and businesses are encouraged to include the new logo and visual identity as part of their marketing materials when developing items that promote their business to visitors and local community residents. While the new logo was designed to be unique to Lake Placid, its clean and simple style will complement other logos on co-branded materials or events. The Lake Placid brand files and a complete description of the brand concept and guidelines, including approved usage of the brand elements, are outlined in an online guide that is available for reference; details can be found at www.LakePlacid.com/Brand. The Regional Office of Sustainable Tourism is the destination marketing and management organization for Essex and Hamilton counties, along with the communities of Lake Placid, Saranac Lake and Tupper Lake, all located within the Adirondacks of New York state.

Communities throughout the Adirondacks are encouraging residents and visitors to attend the region’s outdoor summer concerts. Hosted at a variety of venues throughout the season, these concerts offer unique musical experiences throughout the Adirondacks. The musical events are free and open to the public with a diverse range of musical styles scheduled. Additionally, most concerts in the region are located at waterfront venues, presenting the opportunity for boaters to take part. The concerts often take place during the late afternoon and early evening, offering an opportunity to enjoy area sunsets over both mountains and water. Attendees are encouraged to bring their blankets, lawn chairs, and picnic baskets as they enjoy the shows. The concerts offer numerous benefits for musicians, residents, and visitors alike. Local musicians have the chance to perform live, enhancing their exposure and experience. Community members enjoy an enriched quality of life through these musical events, and travelers get to immerse themselves in the local culture, making their visit even more memorable. The Regional Office of Sustainable Tourism encourages visitors and residents to take advantage of these offerings. Sydney Aveson, communications coordinator at ROOST, says, “These concerts are a wonderful way to celebrate summer and bring our community together. The area’s cultural offerings really enhance resident and visitor experiences within local communities. For two glorious months, there’s free outdoor music somewhere in the Adirondack region nearly every day of the week, which is the perfect opportunity to meet up with friends, have a picnic, relax, and enjoy the area’s communities.” Wilmington: Enjoy tunes at the Wilmington Town Beach, also known as Lake Everest, on Thursdays from 6-9 p.m. The Wilmington Mountain Music Festival is taking place on July 27 from 2-11 p.m. at Wilmington Ball Park. Lake Placid: The Songs at Mirror Lake music series will take place at Mid’s Park on Main Street every Tuesday from 7 to 9 p.m., starting July 2. The Lake Placid Sinfonietta also offers the Park Series at Mid's Park on Wednesdays in July and August at 7 p.m. There will also be a show on Thursday, July 4. Saranac Lake: Experience Music on the Green at Riverside Park's bandshell by Lake Flower on Wednesdays from 7-9 p.m. Don’t miss the Northern Current Community Music Festival on September 21 from 12-9:30 p.m., starting July 3. Tupper Lake: The Summer Sunset Series at Flanders Park features music every Monday and Wednesday from 7-9 p.m., starting July 4, on the shores of Raquette Pond. Long Lake: Music by the Lake at Long Lake Town Beach on Fridays from 6-8 p.m. Inlet: The Inlet Concert Series takes place at Arrowhead Lakefront on Saturday nights. Starting on July 4, the concerts run from 7 to 9 p.m. in July and from 6 to 8 p.m. in August. Indian Lake: Music in the Park on Saturdays at 7 p.m. on select dates: August 24, September 7, and September 28. Speculator: Music on the Point concerts begin in July on Wednesdays from 6:30 to 8:30 p.m. on Osborne Point, adjacent to the Speculator Public Beach. Westport: The Ballard Park Summer Concert Series begins on July 11. It features concerts every Thursday at 7 p.m. and offers stunning views of Lake Champlain. Schroon Lake: Celebrate 50 years of live music at the 1936 bandstand overlooking the lake multiple days a week from 7-9 p.m. In the event of rain, shows will be at the Boathouse Theater. For more information, visit schroonlakearts.com. Crown Point: The Music in the Park concert series will be held at Veterans Memorial Park on Tuesdays from 6 to 8 p.m. Ticonderoga: Starting July 9, the Ticonderoga Festival Guild will present its summer concert series on Tuesdays at 7 p.m. at the Knights of Columbus Pavilion. The Adirondack region hosts a variety of events that feature live outdoor music, in addition to scheduled community concerts. Saranac Lake’s Third Thursday Art Walks occur on the third Thursday of June, July, August, and September from 5-7:30 p.m., with musicians playing throughout the village. Local farmers markets also often include live music, creating a lively atmosphere for shoppers. A schedule of farmers markets across the Adirondacks can be found at AdirondackHarvest.com. The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Lake Placid, Tupper Lake and Saranac Lake, all located within the Adirondacks in New York state.

Lake Placid is sharing details of its highly anticipated annual July Fourth celebration, featuring a parade down Main Street and the breathtaking "Set the Night to Music" fireworks display over Mirror Lake. The parade will begin at 5 p.m. at the post office on Main Street and conclude at Saranac Avenue. The festivities also feature live music in Mid’s Park; the bluegrass band "Nubble" will take the stage from 1-4 p.m. and the Lake Placid Sinfonietta from 7-9 p.m. In addition to the parade, the Lake Placid Horse Show is hosting the I Love New York Horse Show from July 2 to July 7, with events starting at 8 a.m. More details can be found on the Lake Placid Horse Show page. The music, parade and fireworks provide a perfect backdrop for celebrating the day with family and friends. "The Fourth of July parade is a highlight of our community celebrations," said Catherine Ericson, spokesperson for the organizing committee. "Each year, we see an increasing number of participants, and we encourage everyone to join in the fun, build a float, and celebrate with us.” This year, the organizing committee has established a "quiet zone" along the parade route for attendees with noise sensitivities. This considerate addition to the festivities will begin at Eastern Mountain Sports on Main Street and extend for the duration of the parade, ensuring a more inclusive experience for all. The day's grand finale is the "Set the Night to Music" fireworks extravaganza over Mirror Lake at 9:30 p.m. Spectators will be treated to a stunning display of colors and patterns choreographed to a musical soundtrack. The music will be simulcast on LAKE FM 93.3 or WLPW Adirondack 105.5; listeners can tune in on their portable radio or download the station apps on their mobile device. The Lake Placid July Fourth organizing committee invites organizations, civic groups, individuals, businesses, and others to join this year's parade. Floats should center on the theme of the “peoples’ parade,” ultimately showcasing the people in our region who contribute to the Lake Placid community. All parade floats and participants will be automatically entered into a contest, with trophies awarded in various categories: civic, volunteer, school, business, independent, and most patriotic. For more information, contact Catherine Ericson at the Regional Office of Sustainable Tourism (ROOST) at catherine@roostadk.com. Parade participants should prepare at 4:45 p.m. on Parkside Drive, with parade announcers recognizing individual entries as they pass by Mid’s Park. For further information and updates on the Fourth of July celebration, visit lakeplacid.com/events/lake-placid-july-4th.

The 25th Ironman Lake Placid will take place on Sunday, July 21; its course is defined along roads throughout Lake Placid, Keene, Jay, Upper Jay, Au Sable Forks and Wilmington. Ironman Lake Placid organizers have, once again, established a community liaison to assist businesses and community members with questions related to race training and travel throughout the region, along with addressing specific race-day issues. The community liaison is the primary point of contact regarding road closures, traffic delays and other inquiries or concerns. This position is expected to work closely with race officials and other local agencies to quickly mitigate any issues that arise. According to Ironman Lake Placid Race Director Greg Borzilleri, the community liaison will work closely with the local community to ensure coordination, provide timely information and address any questions that may arise. “The community liaison position was established two years ago and was extremely successful in assisting businesses and community members,” he said. Recognizing the impact of a large-scale event like Ironman Lake Placid, the Regional Office of Sustainable Tourism (ROOST) led a task force in 2021 to address community concerns, improve safety and logistics and establish ways to communicate more effectively with community members and race participants. One important outcome was the establishment of the community liaison position to be a direct line of communication between the local community, spectators, athletes and race organizers in preparation for the race, and during the event. The task force evolved, becoming known as the event committee, and remaining in place to support the Ironman event. Residents and community members are encouraged to reach out to the Ironman community liaison for assistance before and during the race via email at IMLakePlacidCommunity@ironman.com or by phone at 888-497-5009. The public should expect road closures and associated traffic delays beginning shortly after 5:00 a.m. that day. Traffic pattern changes and delays will impact communities along the bike and run course. A list of traffic detours and road closures can be found at ironman.com/im-lake-placid-course. According to ROOST Chief Operating Officer Mary Jane Lawrence, the event committee meets throughout the year to review opportunities for continued improvement. “We recognize that improvement is a continual process,” she said. “The group meets post-race, as well, to review the event and consider additional recommendations based on feedback from athletes, volunteers, businesses and community officials.”

July Fourth celebrations throughout the region offer residents and visitors the opportunity to celebrate together while enjoying parades, concerts, family activities, and fireworks. This list provides information about various celebrations taking place throughout the area to celebrate Independence Day and our local communities. Ticonderoga - Best 4th in the North July 1-4, 2024July 4 1:30 p.m. paradeJuly 4 9:30 p.m. fireworksThe celebration will take place with a grand fireworks display, parade, variety of live music, food, vendors, kid’s activities, and much more throughout the multi-day event.Best 4th in the North Essex Fourth of July Celebration July 3-4, 2024July 3 Fireworks at 9:00 p.m.July 4 Parade at 11:00 a.m.Family Fun continues after the parade with kid’s activities, live music, and the opportunity to dunk the Essex Town Supervisor!Essex July 4 Lake Placid July 4th Celebration July 4, 20241:00 p.m. - 4:00 p.m. Live music free in Mid’s Park5:00 p.m. Parade on Main Street7:00 p.m. - 9:00 p.m. Lake Placid Sinfonietta free in Mid’s Park9:30 p.m. Fireworks over Mirror Lake - with a soundtrack aired on local radio stationsLake Placid July 4 Jay July 4th Celebration July 4, 202412:00 p.m. parade beginning on Route 9N in Jay5:30 - 8:30 p.m. The annual Fourth of July celebration will include food, beer, games, vendors and music at the Jay firehouse.Fireworks begin at dusk. Schroon Lake 4th of July Celebration July 4, 2024All day event6:00 p.m. Parade9:15 p.m. FireworksThe 68th Annual Schroon Lake Fourth of July Celebration will include an Adirondack basket raffle, family fun in the park, a full lineup of Dock Street Stage bands, the Adirondack Artists & Crafters Market, the Lions Club food tent, a parade along Main Street, and fireworks at dusk!Schroon Lake 4th Saranac Lake Kiddie Parade July 4, 202410:00 a.m. From Main Street to Riverside Park, Saranac LakeEnjoy this time-honored tradition of showing off the Saranac Lake area's patriotic pride with a parade full of kids, family, and friends. This year's theme is Bees, Bugs, and Other Things.Saranac Lake Kids - July 4 Saranac Lake Firework Display July 4, 20249:00 p.m. At the Lake Flower Boat Launch, enjoy fireworks over Lake Flower.Saranac Lake 4th of July Fireworks Independence Day Celebration at the Tupper Lake Waterfront Park July 4, 20244:30 p.m. to 10:00 p.m.Live music presented by Tupper Arts at the Sunset Stage with On 3 performing at 4:30 p.m., followed by local dance band Night School at 7:00 p.m. The Tupper Lake Riverpigs face off against the North County Thunderbirds at 6:00 p.m. Fireworks begin at dusk.Tupper Lake Independence Day Long Lake - Kids’ 4th of July Games July 4, 202410:00 a.m. - 12:00 p.m. at the Town of Long Lake Ball FieldGames for all ages! Classic favorites include small children’s scavenger hunt, balloon race, sack races, the venerable egg toss, and three-legged race.Annual Kids 4th of July Games | Adirondack Experience Long Lake 4th of July Celebration July 4, 20246:00 p.m. - 10:00 p.m. at the Long Lake Town BeachThe 4th of July Celebration will begin at the Town Beach, sponsored by the Town of Long Lake. Live music will be performed at the Town Beach alongside a feast served up by the Long Lake Fire Department, and strawberry shortcake from the Long Lake Lions Club. The Yacht Lobsters will be entertaining the crowds with their musical talents. At dark the Best Fireworks in the Adirondacks can be seen from the beach, boat, or Mt. Sabattis.4th of July Celebration - Long Lake | Adirondack Experience Inlet - Flag Retirement Service and Ceremony July 4, 202410:30 a.m. At the Fern Park Recreation AreaJoin the American Legion Post #1402 as they explain the meaning of the American flag and show how to destroy them properly and respectfully after they have become faded and worn.Flag Retirement Service and Ceremony- Inlet | Adirondack Experience Inlet - 4th of July Family Games July 4, 202410:30 a.m. At the Fern Park Recreation AreaEvent organizers, including the Inlet Youth Commission, are planning family-friendly games starting at 10:30 a.m., including a scavenger hunt, water balloon toss, sack races, and more, with prizes! Refreshments will also be provided.Fourth of July Family Games in Inlet | Adirondack Experience Inlet - Live Music & Fireworks July 4, 20247:30 p.m. At Arrowhead Park, with fireworks at duskBring a chair or a blanket and enjoy a great concert while watching one of the most spectacular sunsets in the Adirondack Park.Live Music & Fireworks in Inlet - Jamie Notarthomas | Adirondack Experience Piseco - July 4th Parade of Boats July 4, 202411:00 a.m. at Poplar Point Campground on Piseco LakeCome dressed in your patriotic colors and decorate your boat!Watch from shore as the boats cruise around the lake.July 4 Parade of Boats | Adirondack Experience Independence Day Weekend 1777 Fort TiconderogaJuly 4-7, 20249:30 a.m. - 5:00 p.m.Celebrate freedom by exploring the year 1777 when America was consumed in the labor of liberty! Learn more about how the region participated in the fight for freedom when the Northern Department of the Continental Army fought to keep the great fortress of Ticonderoga from falling into British control.Independence Day at Ft Ticonderoga 4th of July Fireworks Over Piseco Lake July 5, 2024Approximately 9:00 p.m.Fireworks will begin at dusk from Big Sand (adjacent to Little Sand campground)Please stay a minimum of 450 ft from shore for your safety.4th of July Fireworks over Piseco Lake | Adirondack Experience Keene Community Day July 64:30 p.m. - 9:30 p.m. at Marcy FieldMusic, games, food vendors, pie contest and fireworksKeene Community Day Westport - Wadhams Day July 6, 202411:00 a.m. Parade9:15 p.m. FireworksFamily fun in Westport. Enjoy kid’s activities, live music, a parade and fireworks at dusk!Westport-Wadhams Day Minerva Day July 6, 2024All-day event, beginning at 8:00 a.m.The Town of Minerva is celebrating its 36th annual Minerva Day with events throughout the day! Fireworks at dusk.Minerva Day Raquette Lake Fireworks July 6, 20249:30 p.m. - 10:30 p.m.At dusk, fireworks from the barge will begin at the Village Green. Gather on the shoreline ofRaquette Lake to enjoy a display of breathtaking fireworks celebrating the birth of the USA!Fireworks from the Barge - Raquette Lake | Adirondack Experience Speculator 4th of July Celebration July 6, 20247:00 p.m. in Downtown Speculator, watch the parade, and fireworks at dusk at the public beach.The parade follows Route 30 in downtown Speculator. Stick around after for an awesome carnival put on by CampStore! with fun games and delicious food. Enjoy live music and activities for the kids ($5 for a wristband for all jumping until dark!).Speculator 4th of July Celebration | Adirondack Experience Town of Indian Lake Independence Day Celebration July 6, 202410:00 a.m. - 2:00 p.m. Farmers Market at Indian Lake Central School4:00 p.m. Fire department chicken BBQ until sold out6:30 p.m. Music by Mitch Frasier - Adjacent to the old IGA7:00 p.m. Parade beginning at Bennett Road and ending at Indian Lake Town Hall, with fireworks at duskTown of Indian Lake Independence Day Celebration | Adirondack Experience