Lake Placid, NY – The 21st annual IRONMAN Lake Placid triathlon will take place from 6:25 a.m. to midnight Sunday, July 25, 2021. The triathlon route includes a 2.4-mile swim in Mirror Lake, a 112-mile bike ride through Lake Placid, Keene, Upper Jay, Jay, Black Brook, and Wilmington, and a 26.2-mile run in and around the Lake Placid village. Temporary road closures will begin at 5 a.m. The following are all estimated times based on New York State Police traffic control. Please use caution and expect delays. Road closures (Route 86) southbound to Lake Placid from Wilmington beginning from 7 a.m. until 6:30 p.m.Route 86 westbound from Jay to Wilmington will close from 7 a.m. – 6 p.m.Route 9N will close northbound from Keene to Jay at 6 a.m until 5 p.m.Haselton Road will be closed in both directions from Bilhuber Road to the Black Brook town line from 8 a.m. – 5 p.m.Haselton Road from Route 86 to Bilhuber Road will be open only northbound from 8 a.m - 5 p.m.Road closures (Route 73) south / eastbound from Lake Placid to Keene beginning at 5 a.m. until 4 p.m. Notice to residents and businesses along the Wilmington Road from the traffic light to the Cobble Mt. Lodge: Your home or business will be impacted as the cyclists will travel out and back on Wilmington Road/Route 86 from Northwood Road to the traffic light on Main Street at the Route 73 intersection. Thank you for your understanding and please use caution when exiting your residence as there will be bikes in both directions and they will be traveling in the opposite lane of traffic. Notice to Northwood Road/Cobble Hill Road residents Your home or business will be impacted re: travel towards Mirror Lake Dr. Until 10 a.m. we will be very congested as the swim exit consumes our public safety officers. After 10 a.m., you will be able to travel northbound via a metered system with access at the Cobble Hill Rd/Northwood Road intersection. Please be patient and the troopers will do their best to get you moving. If you live on Northwood Rd, please be aware that cyclists will be traveling north in the counterflow traffic lane and that vehicles detouring towards Wilmington will be in the opposite lane. The final cyclist will clear Northwood Rd at 5:30 p.m. Alternate Routes LAKE PLACID TO JAY: From Saranac Avenue/Route 86, go left at Main Street at the High Peaks Resort to Mirror Lake Drive. Left on Northwood Road. Left on Cobble Hill Road. Left on Route 86 to Wilmington. Right on Route 86 to Jay. Expect delays in the Village of Lake Placid, in Wilmington, and in Jay from 8 a.m. to 6 p.m. AUSABLE FORKS TO WILMINGTON: North on Main Street at Stewart’s to stop sign. Left on Guideboard Road. Bear left at the fork to Silver Lake Road. Left on Bonnieview Road to Wilmington. Expect delays at the main intersection in Wilmington. AUSABLE FORKS TO SARANAC LAKE/LAKE PLACID: North on Main Street at Stewart’s to stop sign. Left on Guideboard Road. Bear left at the fork to Silver Lake Road. Left on Union Falls Road to Route 3. Left on Route 3 to Saranac Lake. In Saranac Lake take Route 86 East to Lake Placid. AUSABLE FORKS TO KEENE: Route 86 West, crossing Jersey Bridge to Sheldrake Road. Right on North Jay Road (County Route 64). Left on Valley Road (County Route 58). Right on Trumbulls Corner Road. Left on Route 9N South to Keene. Expect delays in Ausable Forks and at Route 9N intersection. SARANAC LAKE TO I-87 SOUTHBOUND: Route 3 West to Tupper Lake. Route 30 South to Long Lake. Route 28N to Newcomb. Route 2 East to Exit 29 on Route I-87 or Route 28N to Warrensburg. POINTS SOUTH ON ROUTE I-87 TO LAKE PLACID: From northbound Route I-87 take exit 29 to Route 2 West to Route 28N. Turn right on Route 28N to Newcomb. Route 28N to Long Lake. Right on Route 30 to Tupper Lake. Right on Route 3 East to Saranac Lake. Take exit 30 towards Keene. Follow Route 9N to Rt 73. Expect delays at Keene. POINTS NORTH ON ROUTE I-87 TO LAKE PLACID: From southbound on Route I-87 take exit 31 to Route 9N North. Route 9N North to Elizabethtown. Route 9N North to Route 73. Right on Route 73 to Keene. Expect delays at the intersection in Keene. KEENE TO LAKE PLACID: Route 73 westbound lane open. Expect Delays at River Road/Ski Jumps intersection. Access Village of Lake Placid via Old Military Road. LAKE PLACID TO WILMINGTON/AUSABLE FORKS/I-87 NORTHBOUND: From Saranac Avenue/Route 86, go left at the High Peaks Resort to Mirror Lake Drive. Left on Northwood Road. Left on Cobble Hill Road. Left on Route 86 to Wilmington. Straight through the intersection on Bonnieview Road (County Route 19). Right on Silver Lake Road and follow detour arrows to Ausable Forks. Expect delays in the Village of Lake Placid and in Wilmington from 8 a.m. to 6 p.m. ###

Lake Placid, NY - An agreement has been reached to extend a one-year contract with IRONMAN Group for the ViewSPORT IRONMAN® Lake Placid triathlon 2022. This decision was mutually agreed to by all towns the race impacts, The Village of Lake Placid, Essex County, the Regional Office of Sustainable Tourism (ROOST), and IRONMAN Group. “We have received a great deal of engagement from area residents and feel it is necessary to address the feedback prior to considering a longer term agreement,” stated Jim McKenna, CEO of ROOST. A community task force will be created and will be composed of key stakeholders and members from all of the towns the race impacts. The goal of the task force will be to address issues surrounding the event while looking for ways to improve community benefits. Some of the issues voiced so far include pre-race training, environmental impact, current race course, and the economic impact. “We are currently in the process of developing a destination management plan for the Town of North Elba and the Village of Lake Placid. This one-year contract and the formation of a regional IRONMAN task force is part of the process to ensure community goals are met,” said McKenna. Registration for the 2022 ViewSPORT IRONMAN Lake Placid triathlon will open on Monday, July 26 following this year’s edition of the triathlon which will take place this Sunday, July 25. ###

The ROOST team has been busy working on a proactive approach to continue keeping our communities safe as we navigate the ever-changing environment of the pandemic. At this time, we are tightening up our messaging on expectations for travelers in our region. GET UPDATED SIGNAGE To assist businesses with the enforcement of mask expectations for their establishments, we have designed some new “Politely Adirondacks” materials. Additionally, we have added materials focused on being kind to the region’s wonderful and hard-working staff. These new items and more can be downloaded from the Politely Adirondack Toolkit, or you can contact your ROOST representative directly to arrange for pick-up/delivery of new signs. ### This information was designed for an email to marketing partners. If you do not receive these emails, please sign up for our newsletter today using the form at the bottom of this page.

Lake Placid, NY - If you live, work, or volunteer in Lake Placid, you are invited to the third annual Community Day Celebration on Sunday, September 12, 2021 from 1 - 4 p.m. at the North Elba Horse Show Grounds. This event is a celebration of and for the community. It’s a chance to bring people together for a fun afternoon picnic and party, including live music by local musicians Scott Sileo and Jim Cushman; fun and games for all ages; hot dogs, burgers, and other picnic fare — all of it free to attendees. It is also a celebration of our rich legacy of volunteerism. “We are so excited to host this event,” Val Rogers, Community Day Committee Chair, said. “This day is about getting together with our friends, family, and neighbors, and hopefully making some new friends along the way. It’s also a chance to acknowledge the important role that our volunteers play in the community and to thank those who have given their time to help make this the special place that it is. We can’t thank the volunteers of Lake Placid and North Elba enough. It’s been a long, challenging year for everyone, and I think we need this day more than ever.” Please note that all recommended local, state, and CDC guidelines will be followed. Everyone is encouraged to wear a mask. For those unvaccinated, a mask is required. In addition to highlighting current volunteers, this celebration will also share many opportunities available throughout the area. Local organizations are invited to showcase their work and inform the community what they’ve been up to. This year, the following organizations will be on site: Adirondack Film Festival, Adirondack Action, Ausable River Association, Ecumenical Charity Program, Education Opportunity Fund of LPCSD, Family and Community Engagement Center - North Country, Family Forever, Permanency Resource Center, Garden Club of Lake Placid, Homestead Development Corp, John Brown Lives!, Lake Placid/North Elba Historical Society, Lake Placid Center for the Arts, Lake Placid Institute, Lake Placid Outing Club, Lake Placid Police Department, Lake Placid Sinfonietta, Lake Placid Volunteer Fire Department, Lions Club, Mercy Care for the Adirondacks, Mirror Lake Watershed, Songs at Mirror Lake, North Country Childcare Coordinating Council, North Country SPCA, NYSEF, Rotary Club of Lake Placid, St. Agnes School and SPARK Enrichment, St. Eustace Episcopal Church, Uihlein Foundation, and Zonta Club of the Adirondacks. Part of the Community Day Celebration is the presentation of the Distinguished Volunteer of the Year award, given in recognition of a lifetime of activity and effort on behalf of the town of North Elba and/or village of Lake Placid. This will begin at 3 p.m. on September 12. “Volunteers are unpaid, but we want every volunteer to know their contributions to the community are recognized and do not go unnoticed,” Bethany Valenze, Lake Placid Regional Marketing Manager for the Regional Office of Sustainable Tourism (ROOST), said. “Having local organizations on site will allow attendees to learn what amazing work has been done and how they can help in the future. Community Day is a great way to connect volunteers past, present, and future.” The Community Day Celebration is a joint initiative of the Lake Placid / North Elba Community Development Commission and ROOST. For more information, please visit the Lake Placid Community Celebration Facebook page or email lakeplacidcommunityday@gmail.com. The Community Day Celebration is traditionally held the first Sunday after Memorial Day. Event planners hope to return to that tradition for 2022. The Lake Placid / North Elba Development Commission facilitates the implementation of the Lake Placid / North Elba Comprehensive Plan, which was developed in 2014. The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Tupper Lake and Saranac Lake, all located within the Adirondacks in New York State. ###

Bloomingdale, NY – On Saturday, September 4, 2021, the St. Armand Youth Task Force is introducing the first annual Bloomingdale Block Party. This carnival-like event is being held as a fun get-together for community members and to raise money for local non-profit organizations. From 11 a.m. to 8 p.m. join the festivities, with live music, carnival games, face painting, food, and more. Activities will be held at the Youth Field (15 Roosevelt Street), behind the Bloomingdale Fire Department. “The St. Armand Youth Task Force is very excited to be hosting the Bloomingdale Block Party,” Davina Winemiller, Town of St. Armand Supervisor, said. “We hope to make it an annual event the community can look forward to each year. This year, we are all excited for the carnival games and food, plus the Adirondack Idol Karaoke Contest and live music.” Trophies will be awarded to the 1st, 2nd, and 3rd place winners of the Adirondack Idol Contest for three categories: kids, teens, and adults. Carnival games and food are not the only thing on the schedule. Special guests will be visiting as well. “We have several very special guests who will be visiting, and handing out balloons and candy,” Winemiller said. “Batman, Darth Vader, The Mandalorian and Baby Grogu, Peter Rabbit, Beauty and the Beast, and Saranac Lake Winter Carnival King Joe and Queen Nancy will all make an appearance. Santa and Mrs. Claus are even taking a break from their busy schedule at the North Pole to stop by for a bit.” Details will continue to be announced. Please see the Bloomingdale Block Party Facebook event for the most up-to-date information. The St. Armand Youth Task Force is a group of civic minded volunteers who have joined forces to create and expand youth sports programs and activities in the town of St. Armand. They are currently fundraising to install a new youth sports building in Bloomingdale. The new building will be an ice hockey rink and ice skating oval in the winter months and a basketball court and rollerblading oval in the summer months. ###