For Immediate Release June, 2019 Contact: Carrie Gentile, communications coordinatorRegional Office of Sustainable Tourismdirect: 518.621.3665 or 518.523.2445 ext. 123 Adirondacks, USA - The results of the 2018 Leisure Travel Study show a return of 58 dollars for every dollar spent on marketing by the Regional Office of Sustainable Tourism (ROOST) in 2018. The study also provides comprehensive traveler demographic insight for Essex, Franklin, and Hamilton counties in New York state's Adirondacks. For the 15th year, ROOST contracted an independent third party research firm, PlaceMaking, to conduct the study, which includes a regional return on marketing investment analysis, plus traveler data for the three counties. ROOST is the accredited destination marketing organization responsible for promoting Essex, Franklin and Hamilton counties, the towns of Harrietstown, North Elba and Tupper Lake, and the villages of Lake Placid, Piercefield, Saranac Lake and Tupper Lake to the traveling public. This is the second year the study included research on day trippers and short-term renters. Hotels/motels and resorts was selected as the lodging choice by 55 percent of respondents through Essex County, the highest proportion to date. For the first time, vacation rentals were the second most commonly noted accommodation at 13 percent. Full Leisure Travel Study Results are available online at: http://www.roostadk.com/research. Demographic highlights from the study include: Outdoor activities is the largest draw to the area with 74 percent of respondents selecting this attraction. Of all outdoor pursuits, hiking was the most popular, followed by canoeing/kayaking, fishing, boating, cross-country skiing/snowshoeing, and skiing/riding. The average stay reported by 2018 visitors was three nights. The average daily traveler party spending in 2018 is estimated at $358 per day, which almost a 10 percent increase over last year. Peak summer (July/August: 36%), followed by fall (September/October: 21%), continue to dominate the travel cycle. The top two greatest reported areas of residence for travelers to Essex County are Albany (24.5%) and New York City metro area (18.6%); Franklin County’s is Albany (14.9%) and Burlington/Plattsburgh area (12.6%); and Hamilton County’s is Albany 24.6%) and Syracuse (17.7%). The mean annual reported household income of travelers to all regions was $100,455, which is 8 percent higher than in 2017. “The results of this study contribute to our data-driven decisions, informing our ongoing marketing strategies,” said James McKenna, president of ROOST. “The differences in some of the individual county results highlight the need to continue to promote to a varied audience the unique characteristics of the diverse product offered throughout our geographic area of responsibility.” The return on investment was determined by calculating the number of travelers to the three counties in 2018 that visited after being influenced by ROOST marketing, which is approximately 990,000 people, taking into consideration their parties’ expenditure of $358 per day, with an average stay of three nights per party. Through these calculations, the total revenue generated by travelers influenced ROOST is $259,401,298. It is important to note the 990,000 travelers does not represent all the travelers to the region, only the ones that saw ROOST marketing, follows ROOST’s Facebook destination pages or subscribes to its weekly email. The 2018 report, additional ROOST research and more, is available for download at the online resource developed specifically for local tourism-related businesses. All are encouraged to review essential news, events, marketing opportunities and information at www.roostadk.com. ###

For immediate release Contact: Carrie Gentile, communications coordinatorRegional Office of Sustainable Tourismdirect: 518.621.3665 or 518.523.2445 ext. 123 June, 2019Adirondacks, USA - Towns across the Adirondacks will celebrate July 4 with events hosted throughout the week. Ticonderoga will host the Best 4th in the North with a downtown block party from 8 a.m. - 11:30 p.m., June 30. There will be food, live music, games, competitions, vendors and rides at Bicenntenial Park, July 1 - 4. This event will end with a parade and fireworks on July 4. Link to the event listing: https://www.lakechamplainregion.com/events/best-4th-in-the-north Fort Ticonderoga will host an Independence Day extended weekend with tours, exhibitions, and demonstrations at the site where America fought for freedom. This event runs from 9:30 a.m. - 5 p.m., July 4 - 7. Link to event listing: https://www.lakechamplainregion.com/events/independence-day-extended-weekend-at-fort-ticonderoga Westport will host an Independence Weekend that will include an arts and crafts festival, professional theatre, live music, barbecues, parade and fireworks all beginning at 9 a.m., July 4. Link to event listing: https://www.lakechamplainregion.com/events/westports-independence-day-celebration Schroon Lake will host a 5K run, a parade and live music culminating in fireworks on July 4. The 5K begins at 8 a.m. and the day’s events will end at 9 p.m. Saranac Lake will host their professional baseball team Surge’s first home game of the season. Link to event listing: https://www.saranaclake.com/events/saranac-lake-surge-baseball-game Saranac Lake will host a parade at 10 a.m. and fireworks at dusk on July 4. Link to the event listing: https://www.saranaclake.com/events/4th-of-july-celebration Lake Placid will host a parade on Main Street at 5 p.m. and a free concert with Lake Placid Sinfonietta in Mid’s Park beginning at 7 p.m and set the Night to Music fireworks at 9:30 p.m., July 4. Link to the event listing: https://www.lakeplacid.com/events/lake-placid-july-4th-parade Lake Placid welcomes I Love BBQ and Music Festival from 11 a.m. - 9 p.m., July 5 - 7. Link to event listing: https://www.lakeplacid.com/events/13th-annual-i-love-bbq-and-music-festival St. Regis Falls will host a parade, D.J., live band, vendors, bounce houses, chicken BBQ and clowns. Fireworks will begin at dusk. The events will run from 11 a.m. - 10 p.m., July 4. Link to event listing: https://www.visitmalone.com/events/st-regis-falls-4th-of-july-celebration Fort Covington will celebrate with fireworks at dusk on June 29. Link to event listing: http://www.visitmalone.com/events/american-legion-and-town-of-fort-covington-firework-display Fort Covington will host a parade, bounce houses, food, and refreshments from 11 a.m. - 6 p.m., July 4. Link to event listing: https://www.visitmalone.com/events/fort-covington-4th-of-july-and-american-legion-100th-anniversary Tupper Lake will host the first concert at The Tupper Lake Bandshell with live music from 5:30 - 8:30 p.m. followed by fireworks at the Tupper Lake Municipal Park. Link to event listing: https://www.tupperlake.com/events/independence-day-fireworks Long Lake will host the Children’s Games at the Town Ball Field beginning at 10 a.m. Link to event listing: https://www.adirondackexperience.com/events/annual-4th-of-july-games Long Lake will host music, face painting, and food beginning at 6 p.m, July 4. The event will end with fireworks at the town beach. Link to event listing: https://www.adirondackexperience.com/events/4th-of-july-celebration-0 Raquette Lake will celebrate with fireworks from the barge at the Village Green at dusk on July 4. Link to event listing: https://www.adirondackexperience.com/events/fireworks-from-the-barge-1 Inlet will host its Ping Pong Drop at 1 p.m., July 4. At this event thousands of ping pong balls are dropped and children will rush the ball field to pick three ping pong balls to bring to the pavilion to trade in for prizes. Link to event listing: https://www.adirondackexperience.com/events/inlet-ping-pong-ball-drop-0 Inlet will host live music on the lakefront at 7:30 p.m. and fireworks at dusk on July 4. Link to event listing:https://www.adirondackexperience.com/events/firework-and-live-music-jamie-notarthomas Piseco will celebrate with fireworks at Big Sand beginning at 9:30 p.m., July 5. Link to event listing: https://www.adirondackexperience.com/events/piseco-fireworks-0 Speculator will host live music, food, games, a car show and carnival amusements at the ball field and pavilion area beginning at 5 p.m., July 4. A parade will begin at 7 p.m. and fireworks will begin at 9:30 p.m. at Osborne Point. Link to event listing: https://www.adirondackexperience.com/events/annual-4th-of-july-parade-and-celebration Indian Lake will host a chicken BBQ from 4 - 7 p.m., July 4, at the Fire Department. There will be a parade on Main Street and live music from 7 - 10 p.m. Fireworks at Byron Park will immediately follow. Jay will host a parade at noon, July 4. Crafts, games, bingo, a silent auction and children’s activities will run throughout the day. Fireworks will be at dusk. Link to event listing: https://www.whitefaceregion.com/events/4th-of-july-celebration-in-jay Wilmington will host live music at the town beach at 6 p.m., July 4. ###

For immediate Release Contact: Carrie Gentile, communications coordinatorRegional Office of Sustainable Tourismdirect: 518.621.3665 or 518.523.2445 ext. 123 July 2019 Tupper Lake, NY - The Tupper Lake Woodsmen’s Days returns to Tupper Lake Municipal Park July 12-14 for a celebration of the region's storied heritage of logging and lumberjacking. This year’s theme, Lumberjack Revival, will bring with it a host of new additions for adults and kids, including a large bounce house, an obstacle course, and a silent auction to benefit the Children’s Miracle Network. The New York State Lumberjack Association (NYSLA) will also attend Woodsmen’s Days for the first time. Members of the organization pay dues to compete in similar events around the state. NYSLA contests will being at noon on Saturday in the grandstand and continue throughout the afternoon. Spectators can look forward to exciting events like the axe throw, women’s bow saw, men’s springboard, and Jack and Jill fire building. Admission to the competition is free for kids under 5, $5 for ages 6-12, and $7 for 13 and over. The Woodsmen’s Days parade will return to the old route this year, starting on the corner of McLaughin Ave. and Park St., going through Park Street business district, and continuing down Lake Street before ending at the Municipal Park. ###

For immediate releaseContact: Carrie Gentile, communications coordinatorRegional Office of Sustainable TourismDirect: 518.621.3665 or 518.523.2445 ext. 123July 2019Lake Placid, N.Y. — The Regional Office of Sustainable Tourism (ROOST) announces the launch of the new LakePlacid.com, a revamped, mobile-friendly website designed to promote tourism to the region.The site features extensive, easy-to-navigate listings of local lodging and dining options, special event listings, entertainment options and an emphasis on outdoor activities for all seasons. The user-friendly search options make that content easily accessible. Catherine Ericson, the Regional Marketing Manager for Lake Placid, noted that the site’s features make navigation for tourists better than ever, including direct hotel bookings, videos, and prominent event listings. “The all-new search feature makes it very easy for travelers to find exactly what they are looking for, with the option to refine the search to find specific types of activities,” said Ericson.Designed with mobile use in mind, the new site’s layout works as dynamically on a device as it does on a full-size screen, providing users with easy access to the stories and activities they are most interested in, including social media and hotel bookings.Business listings now feature free photo listings, helping to continue to drive tourist interest in local hotels, restaurants, attractions, and shops. Local businesses interested in being featured on the site should contact ROOST. ###

June, 2019 Tupper Lake, NY - The village of Tupper Lake will formally open its new bandshell in Flanders Park with aribbon cutting ceremony at 10 a.m. on Tuesday, July 2. All are welcome to attend.The Tupper Lake Bandshell was designed by architect Andrew Chary and constructed withfunding from the New York State Department of State under Title 11 of the EnvironmentalProtection Fund, donations raised by the Tupper Lake Lions Club and Tupper Lakeresidents and friends, and generous donations of labor and equipment by local contractorsand Lions Club members.At 5 p.m. on Wednesday, July 3, Tupper Lake will celebrate the opening of the newbandshell and Independence Day with the first concert of the 2019 Tupper Arts SummerSunset Series. Fireworks will follow at dusk.The full Summer Sunset Series program of events to be held at the new Tupper Lake Bandshell can be viewed at www.tupperarts.org. ###