May 16, 2019 MALONE — The annual Hendrickson Hatch Fly Fishing Tournament is slated for Saturday and Sunday, June 1 - 2 in Malone, NY. Tournament registration will run from 8 - 9:45 a.m. at North Country Community College in Malone. Fishing will begin at 10 a.m. on Saturday, and ends at 1 p.m. on Sunday. Registration fee is $70 online or at the door for adults and $25 for children 16 and under. All proceeds from the tournament will go to the Malone Revitalization Foundation for continued enhancement of the Salmon River. Registration includes an invitation to Saturday evening's reception at the American Legion and a pulled pork, hamburger and hotdog barbecue on Sunday afternoon. Family members are invited to the BBQ for $10; kids 12 and under eat free. Plaques will be awarded to the top three winning anglers based on the total number of inches accumulated. A plaque will also be awarded to the angler with the largest trout landed and released. Every participant will be entered in a drawing for the chance to win miscellaneous door prizes. Over 35 local businesses have donated prizes for tourney entrants. Organizers offered thanks to Brookfield Power for a cash donation used to stock fish in the Salmon River, North Country Community College for its fine venue and all sponsors, and Runnings home and garden department store for money toward prizes. The Hendrickson Hatch Fly Fishing Tournament is a catch-and-release buddy tournament. For more information, visit https://www.hendricksonhatch.com/. ###

Contact: Carrie Gentile, communications coordinator, Regional Office of Sustainable Tourismdirect: 518.621.3665 or 518.523.2445 ext. 123 May 20, 2019 Tupper Lake, NY - The resurgence of downtown Tupper Lake is being celebrated with a party on Park Street on Memorial Day weekend. All are welcome to join in on the family-friendly celebration on Saturday, May 25 for a block party spanning from Cliff Street to Mill Street. The street will be closed to traffic from 1 - 6 p.m., when the block will be transformed into an outdoor street festival including live music, free beverages, food, retail vendors, workshops and more. Within the last year, Tupper Lake’s shopping and dining district has undergone tremendous growth, including the opening of the Adirondack Store/Birch Boys Bar in the Ginsberg building, an expansion of the gift store Spruce & Hemlock at 111 Park Street, the expansion of the restaurant and catering company Well Dressed Food at 87 Park Street, and the relocation of The Row, Tupper Lake’s only firsthand clothing store, at 123 Park Street and Stacked Graphics’ at 136 Park Street. “Tupper Lake's Park Street Business District has historically been a hub for residents and visitors, and this recent growth will attract more tourism dollars as travelers discover locally-owned retail businesses and unique speciality food and beverages,” said Katie Stuart, ROOST’s Tupper Lake regional marketing manager. For more information, visit partyonpark.com. ###

Alternate Routes Provided May 30, 2019 Lake Placid, NY - The annual Lake Placid Marathon and Half will take place from 8 a.m. to 2 p.m. on Sunday, June 9, with an expected 1,100 runners from 32 states and six countries. Both races begin and end at the Olympic Speedskating Oval and include use of Main Street, Mirror Lake Drive/Lake Placid Club Drive, Parkside Drive, Morningside Drive, Sentinel Road, River Road, Mill Pond Drive, McLenathan Avenue and School Street. Please use caution and expect delays. Temporary Closures: Main St. – Closed between Lake Placid Club Drive (Central Garage Mobil) and Mirror Lake Dr. (High Peaks Resort) from 7:45 a.m. until 8:30 a.m. Mirror Lake Drive between Main St. and Harbor Lane – Closed between 7:45 a.m. and 8:30 a.m. Mirror Lake Drive/Lake Placid Club Drive – Closed from Parkside Dr. to Northwood Rd. from 7:45 a.m. until 8:45 a.m. Parkside Dr. – Closed from Lake Placid Club Dr. to Main St./Morningside Dr. intersection from 8:15 a.m. until 9 a.m. Rte. 73/Rte. 86 Intersection at Mill Hill – Expect delays from 8:15 a.m. until 9 a.m. Rte. 73/Sentinel Rd./Cascade Rd. – Southbound lane closed from 8 a.m. until 2 p.m. between Mill Pond Dr. intersection and Old Military Rd. intersection. The northbound lane is open (use caution) to local traffic with minor delays expected at Old Military Rd. intersection. Businesses on Mill Hill can be accessed from the Main St. direction throughout the event. Mill Pond Dr. – Closed between Sentinel Rd. (Lisa G’s) and McLenathan Ave. from 8 a.m. to 2 p.m. Local traffic only between WesValley Rd. and McLenathan Ave. from 8 a.m. to 2 p.m. McLenathan Ave./School St. – Open to local traffic only, please use caution. River Rd.- Open to local traffic only, please use caution. Alternate Routes (8 a.m. - 2 p.m.) *For northbound through traffic on Rte. 73 entering Lake Placid: Head west on Old Military Rd. at the ski jumps. Follow Old Military Rd. to firehouse and make a right on River St. Make a left on WesValley Rd. and right onto Cummins Rd. to arrive at Main St. *For southbound traffic leaving Lake Placid on Rte. 73: Make a right off Main St. at Cummins Rd. and left at WesValley Rd. Make a right onto River St. and left onto Old Military Rd. at the firehouse. Old Military Rd. intersects Rte. 73 at the ski jumps. *Two-way vehicle traffic will continue throughout the event at the ski jump bridge on Rte. 73 with Old Military Rd. accessible in both directions. Runners will be confined to the shoulder/sidewalk on Rte. 73 between the Horseshow Grounds and River Rd. *Runners will proceed clockwise around Mirror Lake Dr. on the lane closest to the lake from 8-8:30 a.m. Vehicles will be allowed around Mirror Lake Dr. from Northwood Rd. to Harbor Way during this period. *For those traveling on Rte. 86 west through Lake Placid, avoid possible early morning delays by utilizing Northwood Rd., Mirror Lake Dr., and Harbor Lane to reach Saranac Ave. Proceeds raised by the marathon go to The Joshua Fund, Community Supper Program, the North Elba Community Christmas Fund and March for our Lives. Participants are given the opportunity to raise funds for these organizations via a check-off box on the registration form and by a small increase in the registration fee. Last year the marathon yielded over $3,700 to local charitable organizations. For more race information, visit www.LakePlacidMarathon.com. ###

FOR IMMEDIATE RELEASE June 19, 2019 Contact: Carrie Gentile, communications coordinatorRegional Office of Sustainable Tourismdirect: 518.621.3665 or 518.523.2445 ext. 123 Tupper Lake, N.Y. — One of the longest-running triathlons in the United States will commence in the Adirondack community of Tupper Lake on Saturday, June 29. Over 650 competitors have signed up for this year’s race, which makes it the biggest field of competitors to date. “The race appeals to athletes looking for a hardcore, challenging course with a small town feel in a beautiful setting,” said Race Director Wendy Peroza. "We couldn't be happier to see such an increase in athletes this year. We have worked hard to get the word out about our triathlon through the internet and social media. We are also building a strong following with regional triathlon clubs. They do a great job getting the word out to their members and friends,” she added. New this year is an expanded athlete expo taking place during Friday's athlete check-in from 1 to 8 p.m. at the Tupper Lake Civic Center. Athletes can browse various local vendors there including The Wild Center, Birch Boys Chaga, KW Ranch & Kitchen, Tupper Arts, High Peaks Cyclery and others. The Tupper Lake Tinman Triathlon is one of the most popular and scenic races in northern New York and is sanctioned by USA Triathlon, the national governing body for the sports of triathlon, duathlon, winter triathlon and aquathlon. The Tinman offers five types of races: Tinman (1.2 mile swim, 56 mile bike, 13.1 mile run); Aquabike (1.2 mile swim, 56 mile bike); Team Relay (1.2 mile swim, 56 mile bike, 13.1 mile run); Olympic (0.94 mile swim, 24 mile bike, 6.2 mile run); and a Sprint (0.6 mile swim, 12.4 mile bike, 3.1 mile run). The race is sponsored by the Tupper Lake Chamber of Commerce, with the help of a huge corp of volunteers. The first of the races begins at 8 a.m., and in addition to the competitions the day offers an energetic, fun scene for spectators as well, with live music from noon to 4 p.m. at the pavilion, a beer tent and food throughout the day. “The race has a rich history and a beautiful location, and we pride ourselves on being a great choice for varying ability levels, from the first-time athlete to the seasoned veteran," Peroza said. For more information about the race, visit tupperlaketinman.com and follow the event on Facebook, Twitter and Instagram.

For Immediate Release June, 2019 Contact: Carrie Gentile, communications coordinatorRegional Office of Sustainable Tourismdirect: 518.621.3665 or 518.523.2445 ext. 123 Adirondacks, USA - The results of the 2018 Leisure Travel Study show a return of 58 dollars for every dollar spent on marketing by the Regional Office of Sustainable Tourism (ROOST) in 2018. The study also provides comprehensive traveler demographic insight for Essex, Franklin, and Hamilton counties in New York state's Adirondacks. For the 15th year, ROOST contracted an independent third party research firm, PlaceMaking, to conduct the study, which includes a regional return on marketing investment analysis, plus traveler data for the three counties. ROOST is the accredited destination marketing organization responsible for promoting Essex, Franklin and Hamilton counties, the towns of Harrietstown, North Elba and Tupper Lake, and the villages of Lake Placid, Piercefield, Saranac Lake and Tupper Lake to the traveling public. This is the second year the study included research on day trippers and short-term renters. Hotels/motels and resorts was selected as the lodging choice by 55 percent of respondents through Essex County, the highest proportion to date. For the first time, vacation rentals were the second most commonly noted accommodation at 13 percent. Full Leisure Travel Study Results are available online at: http://www.roostadk.com/research. Demographic highlights from the study include: Outdoor activities is the largest draw to the area with 74 percent of respondents selecting this attraction. Of all outdoor pursuits, hiking was the most popular, followed by canoeing/kayaking, fishing, boating, cross-country skiing/snowshoeing, and skiing/riding. The average stay reported by 2018 visitors was three nights. The average daily traveler party spending in 2018 is estimated at $358 per day, which almost a 10 percent increase over last year. Peak summer (July/August: 36%), followed by fall (September/October: 21%), continue to dominate the travel cycle. The top two greatest reported areas of residence for travelers to Essex County are Albany (24.5%) and New York City metro area (18.6%); Franklin County’s is Albany (14.9%) and Burlington/Plattsburgh area (12.6%); and Hamilton County’s is Albany 24.6%) and Syracuse (17.7%). The mean annual reported household income of travelers to all regions was $100,455, which is 8 percent higher than in 2017. “The results of this study contribute to our data-driven decisions, informing our ongoing marketing strategies,” said James McKenna, president of ROOST. “The differences in some of the individual county results highlight the need to continue to promote to a varied audience the unique characteristics of the diverse product offered throughout our geographic area of responsibility.” The return on investment was determined by calculating the number of travelers to the three counties in 2018 that visited after being influenced by ROOST marketing, which is approximately 990,000 people, taking into consideration their parties’ expenditure of $358 per day, with an average stay of three nights per party. Through these calculations, the total revenue generated by travelers influenced ROOST is $259,401,298. It is important to note the 990,000 travelers does not represent all the travelers to the region, only the ones that saw ROOST marketing, follows ROOST’s Facebook destination pages or subscribes to its weekly email. The 2018 report, additional ROOST research and more, is available for download at the online resource developed specifically for local tourism-related businesses. All are encouraged to review essential news, events, marketing opportunities and information at www.roostadk.com. ###