Newly redesigned tupperlake.com TUPPER LAKE, N.Y. - The Regional Office of Sustainable Tourism (ROOST) is pleased to announce the launch of the newly designed TupperLake.com. The redesigned site content is geared toward promoting the many leisure visitor experiences available in the towns of Tupper Lake and Piercefield, from hiking to shopping to historic sites, and includes a robust events calendar. The new site design is responsive, which means that it displays properly in all screen sizes and formats from desktop to tablet to phone. “The site currently includes all tourism-related businesses in Tupper Lake and Piercefield who are members of the Tupper Lake Chamber of Commerce,” said Michelle Clement, ROOST Tupper Lake and Hamilton County marketing manager. “Post-launch, a full Chamber membership directory will be added to the site, too.” * Each business listing can include multiple photos, and will also include a link to adirondacksusa.com, for those who also have a 360-degree panorama on that interactive site. Tourism-related business owners whose listing information is incorrect or who do not find their listing on the site should contact Kristin Strack at 518.523.2445 x109 to be added to the database. Businesses that do not belong to the Chamber of Commerce but would like to be listed on the site should contact the Tupper Lake Chamber of Commerce to become a member. ROOST is a 501(c)6 nonprofit corporation that is responsible for promoting the Schroon Lake Region, Lake Champlain Region, Whiteface Region, the Saranac Lake area, Lake Placid/High Peaks, the Tupper Lake area and Hamilton County regions of the Adirondacks to the traveling public.They operate a main office in Lake Placid and one in Crown Point. To learn more about the organization, visit www.ROOSTAdk.com. * EDITORS NOTE: To clarify, ALL tourism-related businesses in Tupper Lake and Piercefield are listed on the new tupperlake.com website. Chamber of Commerce members are represented with an enhanced photo listing.

Lake Placid, Adirondacks, USA - Lake Placid Mayor Craig Randall and Regional Office of Sustainable Tourism President James McKenna have just returned from World Union of Olympic Cities Summit in Lausanne, Switzerland. The Lausanne Smart Cities and Sport Summit was an opportunity to share information and resources with other Olympic host cities throughout the world, and to help host cities find ways to continue to benefit from their Olympic legacy. This was the first year non-Olympic cities were also invited to join part of the summit. The Lake Placid contingent has been an active participant at the WUOC for seven years. An area of emphasis at this year’s Summit was that host cities need to use other events to continue their legacy as a sports-focused area, but to be smart about picking only the events that will best drive the local economy while maintaining the city’s desired image. This year’s summit featured presentations from host cities that included ROOST CEO James McKenna representing Lake Placid, along with a panel that included Gilbert Felli, Senior Olympic Games Advisor for the International Olympic Committee; Simon Cooper, Head of Sport for the Greater London Authority; and Maite Fandos, Deputy Mayor for Quality of Life, Equality & Sports in Barcelona. McKenna took the opportunity to show the international attendees Lake Placid’s location on the map. Many were surprised about its location within the U.S., and especially its proximity to Montreal. They were also surprised to find out that some of Lake Placid’s biggest events are summer events — like Ironman Lake Placid, the Lake Placid Horse Shows, and the local lacrosse and rugby tournaments — despite the village being known for holding two Olympic Winter Games. That kind of year-round event success is rare among other host cities. The Summit includes the official annual meeting of the WUOC, which Mayor Randall participated in as a member of the Executive Committee. “This summit is a tremendous opportunity for Lake Placid to be part of top-end conversations with other host city representatives,” Randall said. “We were able to point out that Lake Placid’s Olympic connections go even further back than 1932 to Charles Jewtraw, who grew up near Lake Placid, winner of the first gold medal at the first Winter Olympics in 1924.” McKenna used the presentation to emphasize that Lake Placid has been a winter destination since 1905, and that the goal of community leaders has been to establish the destination as a world sports center and resort since the 1920s. "Overall, the Olympic Winter Games have been a vehicle for developing sport venues and resorts in Lake Placid," said James McKenna. "Twice in the last 81 years the Games have allowed Lake Placid to achieve the community's goals to promote a healthy lifestyle, and to establish Lake Placid as a world class sports center and resort.” “Through these gatherings, we recognize that we have been in a position to use the Olympic Winter Games to the community’s benefit for almost 100 years, and we intend to continue to use it to our advantage for many years in the future,” Randall said. “You can’t judge the impact of hosting the Olympics in just a few years after the event — Lake Placid is a great example that the legacy can impact a community for decades in the future. The World Union of Olympic Cities is firmly committed to the development of exchanges of experience between cities that have hosted, or are going to host, Olympic Games or other major international sports events.

The Olympic Regional Development Authority, which runs Whiteface Mountain along with Gore Mountain in North Creek and Belleayre in the Catskills, just launched a digital referral program called SKI3 WITH ME. It’s a way to reward skiers and riders for introducing their friends to their mountains. Business or individuals can participate too - click here for more information, or visit www.SKI3WITHME.com. In the upcoming few weeks, ORDA will build this promotion out with video, quotes, and fun engagement pieces. Sign up right now and tell friends – or make it a competition and see who can earn more points, which will turn to $$ at Whiteface. Learn to Ski and Ride for Free – Opportunity for locals to give it a try! ORDA’s programs have proven results, and they want to give locals who haven’t skied before the opportunity to try it for themselves. Beginner lift ticket, rental, and lesson are included. Sign up or sign someone else up today! Try Parallel from the Start or Learn to Snowboard on the following dates for free: Dec. 8, 2014 Dec. 9, 2014 Dec. 10, 2014 Dec. 11, 2014 To register, please call 518-946-2223, ext. 328. Must be ages 13+. Limit 25 per day. ADK Work and Play Pass We will also be extending this opportunity for locals thru the new ADK Work and Play pass given out through ROOST. When presenting this card, participants will be able to sign up to ski or ride for free on the following dates: Jan. 5, 2014 Jan. 6, 2014 Jan. 7, 2014 Jan. 8, 2014 Feb. 2, 2015 Feb. 3, 2015 Feb. 4, 2015 Feb. 5, 2015 To register please call: 518-946-2223 ext. 328. Must be ages 13+. Limit 25 per day.

Our destinations in the media Nov. 24, 2014: USAToday.com, Ice climbing: For when rocks are too warm The Adirondacks are featured in a piece on ice climbing, and the photo ROOST provided is the featured photo. READ THE ARTICLE

Winter is here! With the holidays upon us and the winter sporting season kicking into high gear in short order, there's no better time to give your business that extra edge! ROOST and our partners offer a wide variety of marketing opportunities across the region. Whether you already advertise on saranaclake.com or lakeplacid.com and want to give your listing a boost with a 'featured' spot, or you're a new business looking to expand your online presence in Schroon Lake, Tupper Lake, along Lake Champlain, or in Hamilton County. Or maybe you're looking for something a bit different, a sponsored spot in one of our weekly emails will bring your business message to over 50,000 people with an expressed interest in the North Country. For the more visually inclined, we can 'take you for a spin' on Adirondacks USA. See below for more information on the local and regional opportunities available through ROOST and our partners. Happy Holidays! REGION WIDE OPPORTUNITIES Weekly ROOST E-mail Every week, ROOST delivers a roundup of our blogs from across the region via an email. With over 50,000 subscribers who've shown interest in the region, we maintain a healthy following on our 'E-blasts'. We offer a single ad space in each weeks' email. This is a fantastic way to reach visitors & locals across the region and is available to ANY business in Essex County, Hamilton County, or Saranac Lake! Contact adsales@roostadk.com or 518-523-2445 extension 115 for more information. EXAMPLE: 11/25/14 - 'Healthy For the Holidays' Upcoming Emails - The dates are the publish date of each email, this is followed by a 'theme'. We try to give each email a rather broad central idea which the blog posts we feature will be built around. If you can come up with an idea for your sponsored space that fits with our theme for the week, all the better! 12/9 - Naughty List 12/16 - A Day in the Life 12/23 - Extreme Adirondacks 12/30 - 2014 in Review 1/6 - Bucket List Activities 1/13 - TBA 1/20 - Adirondack Traditions 1/27 - Nordic Skiing Adirondacks USA adirondacksusa.com is the latest project from ROOST. It has no boundaries other than the Adirondack Park. Our goal is to create a seamless tour that can take the visitor anywhere they want to go inside the Blue Line! adirondacksusa.com is now offering 'spins' to businesses across the region interested in being part of this cutting edge project. At $25/spin you can't go wrong! Contact adsales@roostadk.com or 518-523-2445 x115 for more information or to sign up for a spin. SITE/TOWN SPECIFIC OPPORTUNITIES Lake Placid With over a million yearly views, lakeplacid.com is the destination marketing home for the Lake Placid region. Lakeplacid.com offers local businesses the opportunity to advertise on their own customized page including a photo and more! Lakeplacid.com also offer businesses with photo listings the opportunity for additional exposure with one of our 'featured' or 'header' listings. If you would like to advertise on lakeplacid.com or would like more information please contact adsales@roostadk.com. Saranac Lake saranaclake.com serves the Village of Saranac Lake and provides lodging, dining, shopping, and recreation ideas to customers interested in checking out the Adirondacks COOLEST place! Saranaclake.com offers local businesses the opportunity to advertise on their own customized page including a photo and more! Saranaclake.com also offers the opportunity for 'featured' listings, providing additional exposure to those who have already purchased a photo listing. If you would like to advertise on saranaclake.com or would like more information please contact adsales@roostadk.com or call 518-523-2445 extension 115. Tupper Lake tupperlake.com serves the Village of Tupper Lake and provides lodging, dining, shopping and recreation ideas to potential visitors interested in enjoying all Tupper Lake has to offer. Tupperlake.com offers photo listings for FREE to members of the Tupper Lake Chamber of Commerce. To find out more, contact info@tupperlake.com or 518-359-3328. Champlain Region lakechamplainregion.com is the gateway to the Adirondack Coast, providing lodging, dining, shopping, and recreation ideas in the region. Lakechamplainregion.com offers local businesses the opportunity to advertise on their own customized page including a photo and more! If your business is interested in advertising, or for more information, contact suzanne@roostadk.com or call, 518-597-4649. Schroon Lake schroonlake.com is the online home for Schroon Lake, "The Adirondack Basecamp - Easy to Get to, Close to Everything", and provides lodging, dining, shopping, and recreation ideas in the area. Schroonlake.com offers photo listings for FREE to members of the Schroon Lake Chamber of Commerce. To find out more, contact chamber@schroonlakeregion.com or 518-532-7675. Hamilton County Adirondackexperience.com serves Hamilton county and provides lodging, dining, shopping, and recreation ideas to customers interested in enjoying all Hamilton County has to offer. Currently, we are offering a single business photo listing on the site through December 31, 2015 for $25! You can download a sales sheet HERE. If you would like to advertise on adirondackexperience.com or would like more information please contact adsales@roostadk.com or call 518-523-2445 extension 115.