January 4, 2017 FOR IMMEDIATE RELEASE PUBLIC INVITED TO FOLLOW-UP DISCUSSION ON THE WORLD UNIVERSITY GAMES WHO: Members of the Adirondack North Country Global Sports Committee WHAT: The public is welcome to attend the second meeting and Q&A session regarding the possibility of bringing the World University Games to the Adirondacks in 2023. The committee will provide an update on the bid process. WHERE: Conference Center at Lake Placid, second floor, 2608 Main St. WHEN: Wednesday, January 17, 5:30 p.m. WHY: The ADKNC Global Sports Committee, comprised of regional communities, elected officials, ORDA and ROOST, completed a bid dossier to host the 2023 World University Games. The meeting will include an overview of the Games, and what hosting the event would mean for the communities in our region. The meeting will include pertinent updates to the bidding process. The World University Games brings together more than 3,000 participants, delegations and officials from 60 countries. It is an 11-day, worldwide competition of student-athletes that are among the best in the world in various disciplines: alpine, freestyle, and cross-country skiing, biathlon, speed skating, curling, figure skating, hockey, short track speed skating and snowboarding. Optional sports and for further discussion include ski jumping, nordic combined, ski orienteering, long track speed skating and the sliding sports. ###

For Immediate Release ROOST TO HOST WHITEFACE REGION DESTINATION MARKETING REVIEW Wilmington, N.Y. — The Regional Office of Sustainable Tourism (ROOST) invites all Whiteface region municipal leaders, businesses, organizations and individuals to attend a brief regional destination marketing review, followed by a reception at Pourman’s Tap House, on Thursday, Jan. 25 from 5:30-7 p.m. The agenda will include a brief presentation by ROOST staff and time for Q&A, followed by a networking opportunity with light refreshments and a cash bar. The purpose is to acquaint or reacquaint community members with their respective regional marketing manager and to give an update on ROOST’s progress on the scope of work related to tourism marketing initiatives. “I encourage our marketing partners to attend this informative, casual gathering,” said Catherine Ericson, Lake Placid and Whiteface regional marketing manager for ROOST. “It will be a great networking opportunity, and a chance to continue our ongoing dialogue about ROOST’s destination marketing strategies on behalf of the region." All those interested in attending the Lake Placid event are asked to RSVP to Catherine Ericson at catherine@roostadk.com. ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex, Hamilton and Franklin counties in the Adirondacks of New York. For more information about ROOST and its team, visit roostadk.com. ###

Each week in our Adirondacks, USA newsletter, we have a promotional spot for sale to one of our business partners. On average, over 6.5% of the total referrals the email generates to our websites are sent to the promo page connected to this ad. If your business would like to be featured in our weekly email, contact Glenn Pareira at glenn@roostadk.com or 518-874-0255.

Jan. 9, 2017 Lake Placid, NY - The Northern Adirondack Board of REALTORS (NABOR), in conjunction with the Regional Office of Sustainable Tourism (ROOST), unveiled today a package of videos aimed at highlighting Adirondack communities as a desirable place to live, work and play. The videos are designed to inspire and encourage people to relocate here by showcasing the regions’ assets, including the natural beauty, vast outdoor recreation, diversity, quality schools, and tight-knit communities. “These videos are meant to give those thinking of moving here a better feel of what we have to offer,” said NABOR Board President Nick Politi. “We wanted to use testimonials from business owners and residents describing why they chose to live here — from the diversity of the population, art galleries, hiking and skiing, to the family-friendly communities and small class sizes in the public schools. The Northern Adirondacks are a great fit for anyone who enjoys an active lifestyle, who wants to retire in a beautiful place, or for those who are looking for an alternative to the urban lifestyle.” Each video highlights the assets of the town and surrounding region, and includes interviews from residents who have started businesses, local officials and residents. As Vanessa Pillen, co-owner of the Dance Sanctuary, said in her testimonial, “What if you could settle in the place you want to vacation? The more time we spent up here, the more our hearts were pulled to Saranac Lake.” Below are links to the videos: Saranac Lake Lake Placid Westport Wilmington Malone Tupper Lake They will live on each of the respective ROOST regions’ websites under the ‘live here’ sections and will be shared on ROOST’s social media channels. A paid media campaign begins today, targeting both local residents and the leisure traveler. They will also reside on NABOR’s website. “Our mission has always been to provide valuable information about our communities to the public, and we hope these videos help spread the word about how wonderful it is to live here,” said Politi. ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex, Hamilton and Franklin counties in the Adirondacks of New York. For more information about ROOST and its team, visit roostadk.com. ###

FOR IMMEDIATE RELEASE Contacts: Carrrie Gentile, Regional Office of Sustainable Tourism (ROOST) communications coordinator (cgentile@roostadk.com) at (518) 621-3665 Jon Lundin, Olympic Regional Development Authority (ORDA) public relations coordinator (jlundin@orda.org) at (518) 523-1655 ext. 5313 Lake Placid, NY - The International Children’s Winter Games will bring the spirit of international youth competition to Lake Placid in 2019. With up to 1,000 athletes expected to participate from Jan. 6-11, 2019, the multi-sport and cultural event gives young athletes from around the world a chance to compete on a world-class stage. Who: ICG President Torsten Rasch and Lake Placid Village Mayor Craig Randall, along with other members of the ICG. What: Mr. Rasch and Mr. Randall will sign the letter of agreement officially announcing Lake Placid as the ICG host in winter 2019. The public is invited to attend. Where: Olympic Jumping Complex, Intervale Lodge. When: Tuesday, January 23, 2018, 10 a.m. Modeled after the Olympics, the ICGs were created in 1968 with the goal of promoting peace and friendship. Each year, athletes ages 12 to 15 from about 60 cities around the world compete with their peers. Winter sporting events include alpine, freestyle, and cross country skiing, snowboarding, biathlon, figure and speed skating and hockey. Lake Placid’s event may include winter sliding sports. ###