Nov. 15, 2017 Hamilton County, adirondacks, usa —The Regional Office of Sustainable Tourism (ROOST) is pleased to announce the addition of Beth Lomnitzer as the Hamilton County Regional Marketing Manager. In her new part-time position, she will serve as a liaison between community stakeholders, travelers, and ROOST, and support the implementation of destination marketing strategies for the county. She has been a resident of Indian Lake for 17 years, and lives there with her husband. They raised both of their daughters in the community. Over the years, Lomnitzer has worked for various businesses and organizations. She has been an active member in community theater with both Cabin Fever Players and the Adirondack Lakes Center for the Arts theater program, and is a founding member and secretary of the Indian Lake Theater Board. Additionally, she guided rafting trips with Adirondac Rafting Company, and worked at the Adirondack Lakes Center for the Arts, and the Adirondack Experperience, the Museum at Blue Mountain Lake. "Hamilton County is such a unique and beautiful place to play, live and work,” said Lomnitzer. “Through my position at ROOST, I'll be able to tap into the connections I have formed through the years and look forward to working with local stakeholders on increased economic vitality through tourism.” “Beth has already hit the ground running,” said James McKenna, ROOST CEO. “Her in-depth knowledge of the community’s dynamic human resources, as well as the destination’s tourism assets make her the ideal person to lead collaborative efforts to promote Hamilton County.” ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex, Hamilton and Franklin counties in the Adirondacks of New York. ROOST operates five offices located in Lake Placid, Crown Point, Malone, Tupper Lake and Saranac Lake. For more information about ROOST and its team, visit roostadk.com. ###

FOR IMMEDIATE RELEASE Nov. 15, 2017 WHO: Members of the ADKNC (Adirondack/North Country) Global Sports Committee and regional officials. WHAT: The public is welcome to attend a meeting and Q&A session regarding the possibility of bringing the World University Games to the Adirondacks in 2023. The committee will review the Games and the bidding process. WHERE: North Elba Room, first floor, Conference Center at Lake Placid, 2608 Main St. WHEN: Monday, Nov. 20, 4 p.m. - 5 p.m. WHY: The ADKNC Global Sports Committee, comprised of regional communities, elected officials, ORDA and ROOST, are putting together a bid dossier to host the 2023 World University Winter Games. The meeting will include an overview of the Games, and what hosting the event would mean for the communities in our region. The committee will also provide an update on the 2019 Winter International Children’s Games. The World University Games is an 11 day, worldwide competition of student-athletes. It stages events every two years, and they include summer and winter games. More than 170 national federations from five continents belong to the sports organization. The winter games include alpine skiing, biathlon, cross-country skiing, curling, figure skating, hockey, short track speed skating, and snowboarding. ###

ROOST tracks the searches on our booking engine pages and we're already seeing a lot of interest in the nights of New Year's Eve weekend. The chart below shows the frequency each date is appearing in searches for lodging. According to our statistics, visitors tend to search four to six weeks from their desired booking date(s).

For Immediate Release ROOST TO HOST LAKE PLACID REGIONAL DESTINATION MARKETING REVIEW Lake Placid, N.Y. — The Regional Office of Sustainable Tourism (ROOST) invites all interested Lake Placid area municipal leaders, businesses, organizations, and individuals to attend a brief regional destination marketing review, followed by a reception, at the Conference Center at Lake Placid, 2608 Main Street, third floor, Lookout Gallery, on Thursday, November 30th from 5-6:30 p.m. The agenda will include a brief presentation by ROOST staff, time for Q&A, followed by a networking opportunity with light refreshments and a cash bar. “I encourage our marketing partners to attend this informative, casual gathering,” said Catherine Ericson, Lake Placid and Whiteface regional marketing manager for ROOST. “It will be a great networking opportunity, and a chance to continue our ongoing dialogue about ROOST’s destination marketing strategies on behalf of the this region. All those interested in attending the Lake Placid event are asked to RSVP to Catherine Ericson at catherine@roostadk.com. The regional destination marketing review is one in a series that ROOST will be hosting throughout the region this fall and winter, including upcoming events in Tupper Lake on Dec. 7, in Malone on Jan. 11, in the Whiteface Region on Jan. 25, and dates to be announced in Hamilton County and Schroon Lake Region. ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex, Hamilton and Franklin counties in the Adirondacks of New York. For more information about ROOST and its team, visit roostadk.com. ###

For Immediate Release contact: Carrie Gentile, communications coordinator Regional Office of Sustainable Tourism direct: 518.621.3665 or 518.523.2445 ext. 123 ROOST TO HOST TUPPER LAKE REGIONAL DESTINATION MARKETING REVIEW Tupper Lake, N.Y. — The Regional Office of Sustainable Tourism (ROOST) invites all Tupper Lake area municipal leaders, businesses, organizations, and individuals to attend a brief regional destination marketing review, followed by a reception, at Big Tupper Brewing on Thursday, December 7 from 5-6:30 p.m. The agenda will include a brief presentation by ROOST staff, time for Q&A, followed by a networking opportunity with light refreshments and a cash bar. “I encourage our marketing partners to attend this informative, casual gathering,” said Katie Stuart, Tupper Lake regional marketing manager for ROOST. “It will be a great networking opportunity, and a chance to continue our ongoing dialogue about ROOST’s destination marketing strategies on behalf of the region.” All those interested in attending the event are asked to RSVP to Katie Stuart at katie@roostadk.com. The event is part of an ongoing series of marketing reviews ROOST has planned for each of its eight regional destinations. The purpose of these gatherings is to acquaint or reacquaint community members with their respective regional marketing manager and to provide an update on ROOST’s progress on the scope of work related to tourism marketing initiatives. Upcoming reviews include: Jan. 11 at Donovan’s Steak and Ale, Malone; Jan. 25 at Pourman’s Tap House, Wilmington; and future to-be-announced dates in Hamilton County and Schroon Lake Region. ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex, Hamilton and Franklin counties in the Adirondacks of New York. For more information about ROOST and its team, visit roostadk.com. ###