November 1, 2017 According to a study performed by Longwoods International, the Adirondacks saw 17.8 million person trips in 2016. Of these trips, 43% were overnight trips. The rest were day trips. The overnight trips and generated $1.08 billion in spending, which is an increase in 3.5% from the previous year. The top state markets for Adirondacks visitors were New York, Florida, and California. The rest of their findings can be found on our research page or by clicking here. Longwoods International began tracking American travelers in 1985, and has conducted large-scale syndicated visitor research quarterly since 1990.

November 1. 2017 In the next month, ROOST will be rolling out it's new booking platform to visitmalone.com. The system relies on a third-party software developed by the software company Inntopia, out of Stowe, Vermont. It will provide businesses in the Malone Region the opportunity to reach visitors through a modern online booking channel. The platform also adds the ability for visitors to now book nearly any activity (admission tickets, guided tours, equipment rentals, etc.) all through the same system. Reservations are not just for lodging anymore! Malone businesses are strongly encouraged to take advantage of this new marketing tool. There is no setup fee or subscription fee, only a 5% commission for sales made through the system. For more information, local businesses should contact Tim Lamay at tim@roostadk.com or 518-319-1056.

November 2, 2o17 Last weekend, an article based on a familiarity trip to the Adirondacks appeared in various regional newspapers across The Netherlands. It’s an ongoing result of a familiarization tour ROOST organized for writer Jonathan Vandevoorde two years ago. He references staying at the Hotel North Woods and the Hoot Owl Lodge in Newcomb. These investments continue to payback, even two years later. View the article.

November 15, 2017Regional Office of Sustainable Tourism (ROOST) representatives provided a destination marketing program status report to Lake Champlain area residents and officials last Thursday evening, Nov 2. at the Westport Hotel & Tavern. The two hour event spurred many great questions from audience members about ROOST’s scope of work and marketing strategies.The presentation included a snapshot of marketing results to date, and a profile of the visitors to the region. ROOST manages paid and earned marketing campaigns, destination website development (LakeChamplainRegion.com), social media accounts, content development, communications, special projects, and creates and maintains a video and photo database.The full presentation can be found here.ROOST is holding these marketing reviews in each of its eight regional destinations and are open to all interested municipal leaders, businesses, organizations, and individuals. The agendas will include a short presentation by ROOST staff, time for Q&A, and a networking opportunity with light refreshments.Upcoming reviews include:Lake Placid: November 30, 5-6:30 p.m. at the Conference Center at Lake Placid, third floor. Contact Catherine Ericson to RSVP: catherine@roostadk.comTupper Lake: December 7, 5-6:30 p.m. at Big Tupper Brewing. Contact Katie Stuart to RSVP: katie@roostadk.comMalone: January 11, 5-6:30 p.m. at Donovan's Steak and Ale. Contact Tim Lamay to RSVP: tim@roostadk.comWhiteface Region: 5-6:30 p.m. at Pourman's Tap House. Contact Catherine Ericson to RSVP: catherine@roostadk.com Dates for the Hamilton County and Schroon Lake Region's marketing reviews are being finalized and will be announced soon.###

November 15, 2017 ROOST joined representatives from ORDA to promote the Lake Placid region and Whiteface Mountain at Boston's Ski & Snowboard Expo Nov 9-12. The group joined more than 100 vendors at the four-day show to talk to skiers and snowboarders getting hyped for the coming snow season. Staff interacted with hundreds of potential visitors, educating them about the mountain and the great variety of lodging, activities, and attractions the Whiteface and High Peaks regions have to offer. Of particular interest this year was Whiteface's inclusion in the MAX Pass, a collective mountain pass offering 5 ski days at 44 mountains across North America. Whiteface and Gore are new members of the MAX pass this year and Bostonians are excited to use it as Whiteface this year!