ROOST to Host Adirondack Destination Marketing Summit

09 Feb ROOST to Host Adirondack Destination Marketing Summit

adirondacks, usa — The Regional Office of Sustainable Tourism (ROOST) invites all businesses, organizations and interested individuals to attend the inaugural Adirondack Destination Marketing Summit at the Conference Center at Lake Placid from 8 a.m. to 5 p.m. on March 3.

The daylong workshop will consist of a series of sessions led by industry experts on various disciplines of marketing, including website design, content development, search engine optimization, social media, media relations and reputation management.

The Summit includes a lunch keynote presentation by Dr. Bill Siegel, founder and CEO of Longwoods International, a respected leader in marketing, advertising and public opinion. Since founding the Longwoods Group of Companies in 1978, Siegel has advised leading Fortune 500 companies and governments and has conducted research and branding for some to the top destinations in the world. At the Summit, Siegel will present a case study that shows coordinated, consistent tourism promotion for a destination can have an even greater economic impact than the direct spend of a resulting visit.

The Summit will also feature Sheila Scarborough, writer and speaker specializing in tourism, travel and social media. Scarborough is co-founder of Tourism Currents, which offers online and in-person training in social media for tourism and hospitality. Her Summit presentations will include best practices for website design and reputation management.

Other sessions will be led by some of the marketing experts at Adworkshop, an integrated marketing agency with its home office in Lake Placid, and ROOST senior marketing staff. The day will round up with a chance to ask questions in a moderated panel discussion with all presenters, followed by a networking reception.

“We’re excited to offer this day of marketing insight to support the success of our marketing partners throughout the region,” said James McKenna, president of ROOST. “With top-notch speakers and a range of topics, attendees will be sure to benefit from the high-caliber day we have planned, whether they are just delving into marketing or have years of experience.”

The Adirondack Destination Marketing Summit costs $20 per person for all workshops plus a continental breakfast and lunch. For more information, agenda, speaker bios and to register, visit .


ROOST is the accredited destination marketing organization (DMO) responsible for promoting New York State’s Essex County, Franklin County, Hamilton County, the Town of North Elba, the Town and Village of Tupper Lake, the Town of Harrietstown, the Village of Lake Placid, the Town of Piercefield, and the Village of Saranac Lake to the traveling public. For more information about ROOST, visit

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