21 Feb ROOST is seeking participants for a Malone tourism survey
PUBLIC INPUT SOUGHT FOR MALONE REGION TOURISM SURVEY
Malone, NY – The Regional Office of Sustainable Tourism (ROOST) is conducting a survey to determine who is visiting the Malone region in order to create a more refined marketing strategy.
The survey results will allow ROOST to better identify the profile of travelers to the region, including their demographics and interests. A component will be to determine how these travelers differ from those who visit surrounding regions.
“It will help us to develop our marketing plans by targeting travelers who would be attracted by what the Malone community has to offer,” said Michelle Clement, ROOST’s director of marketing.
Both visitors and residents are encouraged to complete the five minute survey, which can be found here.
Promotional materials are being distributed to Malone area businesses and attractions to encourage participation. The survey is also being promoted on ROOST social media channels and is being sent to marketing partners via email.
Respondents are asked about their travel habits and their interest levels in certain event and activities. Sample questions include how much they spend on lodging, shopping, dining in the Malone region, and which activities attracted them to the region.
Respondents are eligible to win an iPad mini 4 or a $100 Visa Gift Card.