01 Jun ROOST and ORDA staff attend Inntopia conference
ROOST and ORDA staff traveled last week to Stowe, Vermont to attend the annual Inntopia Partners Conference, ‘INSIGHT’. Inntopia is the third-party booking platform ROOST began using last year on several websites. It is one of the leading e-commerce and central reservation platforms for destination travel. The software provides businesses the opportunity to reach visitors through a much more streamlined and user-friendly process.
In the last year, Inntopia has more than doubled in size, acquiring two companies, Ryan Solutions and Destimetrics, to strengthen their business intelligence and marketing tools. ROOST got a sneak peek at several new developments due to this growth that could have a significant impact on our Adirondack marketing efforts.
(ORDA Digital Program Manager Lauren Kanipe (center) joined ROOST’s Advertising Sales and Service Coordinator Glenn Pareira (left) and Operations and Service Coordinator Mary Gallagher (right) at the INSIGHT Conference last week.)