ROOST Attends Travel Shows to Showcase the Adirondacks

15 May ROOST Attends Travel Shows to Showcase the Adirondacks

The Regional Office of Sustainable Tourism (ROOST) has recently participated in three prominent travel shows to promote visitation, share information about communities throughout the Adirondacks and showcase activities, events and attractions throughout the region. These travel shows welcome thousands of people who are looking for travel inspiration, tips and advice.

The team attended travel shows in New York City, Saratoga and Ottawa, all important markets for the Adirondack region. These events are an important part of ROOST’s outreach effort, allowing the organization to share information with travelers, and media outlets within the Adirondack region’s target markets.

Each travel show featured a dynamic lineup of destination representatives, panel discussions, exhibitors, and industry experts, providing attendees with invaluable insights and resources to plan their next adventure. Through its participation, ROOST continues to play a pivotal role in promoting sustainable tourism and driving economic growth in the Adirondack region.

At the New York Travel and Adventure Show, New York’s largest travel show with more than 30,000 attendees each year, ROOST had a notable presence, representing the Adirondack region amidst hundreds of worldwide destinations and vacation options. This event served as a crucial platform to connect with travel enthusiasts and industry professionals in the New York City area, while spotlighting the rich offerings of the Adirondack region to those in one of its key target markets.

ROOST Director of Marketing Michelle Clement, highlighted the importance of such engagements, stating, “Participation in travel shows allows us to directly engage with travelers and industry stakeholders, while showcasing the unique attractions and travel opportunities in the Adirondacks. It’s a chance to connect on a personal level, sharing insights about less-frequently traveled areas, information about outdoor activities across the various regions of the park, and to showcase local culture, history and events. This engagement builds relationships with potential travelers and ignites enthusiasm about all that the region has to offer.”

Following the success of the New York Travel and Adventure Show, ROOST continued its outreach efforts by participating in the Adirondack Sports Summer Expo held on March 16-17 at the Saratoga Springs City Center. With more than 200 exhibitors and 8,000 attendees, this event provided ROOST with a valuable platform to connect with adventure seekers and outdoor enthusiasts in the Capital Region, further promoting the region as a premier destination for outdoor recreation.

Expanding its reach beyond state borders, ROOST made its way to the capital of Canada in early April to participate in the Ottawa Travel and Adventure Show at the Shaw Convention Center. This event welcomed hundreds of attendees, offering an excellent opportunity for ROOST to showcase the Adirondack region to a broad audience, attracting long-time Adirondack visitors as well as those who may not have visited the Adirondacks previously. “The Adirondacks are a short drive from Ottawa, making it a convenient getaway,” Clement commented. 

ROOST Chief Operating Officer Mary Jane Lawrence outlined ROOST’s commitment to promoting sustainable tourism. “Our staff provides educational resources to promote responsible tourism, supports and promotes regional events, collaborates with local businesses and actively participates in conservation efforts aimed at preserving the natural beauty of the Adirondack region,” she said. “Marketing efforts at travel shows present a unique opportunity to ensure that visitors are well-informed about these initiatives, encouraging their engagement in responsible and sustainable travel practices. Travel shows are crucial for promoting regional businesses and events. It is also an opportunity to educate and encourage responsible and sustainable travel to ensure the protection of our natural resources.”

The Regional Office of Sustainable Tourism (ROOST) is the destination marketing and management organization for Essex and Hamilton Counties, along with the communities of Lake Placid, Tupper Lake and Saranac Lake, all located within the Adirondacks in New York state.

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