ROOST announces launch of new 

20 Jul ROOST announces launch of new 

MALONE, N.Y. – The Regional Office Of Sustainable Tourism (ROOST) is pleased to announce the launch of the newly redesigned

With rolling hills, farm land, sparkling streams, and friendly locals, the greater Malone region of New York’s Franklin County boasts five scenic golf courses including the world-class Malone Golf Club, dozens of campgrounds, Titus Mountain Ski Resort, and a number of welcoming small villages dotted with locally owned shops.

The new site is geared toward the promotion of the many activities and experiences available to leisure visitors in the Malone area, and it features intuitive navigation to facilitate straightforward trip planning. Upcoming events are highlighted on the home page, and regional individuals, businesses and organizations are able to upload their events for approval and display. The blog section provides a first-person perspective of the numerous activities in the region written by a variety of local authors.

The site is adaptive, meaning that it displays properly on all screen sizes, from mobile phone to tablet to desktop monitor. The clean design includes quick links to primary visitor information and a visually appealing presentation with newly archived photography throughout the site.

In addition to leisure traveler information, the new site includes a comprehensive business listing for Malone Chamber of Commerce members. “Though the site will remain ever-changing with constant updates to content, viewers should note that it is still being fine-tuned immediately after launch,” said Jasen Lawrence, director of marketing for ROOST. “Residents and business owners are encouraged to review the site to become comfortable with the content for their own reference, and to identify any missing information that should be included.”

Businesses that are members of the Malone Chamber of Commerce but do not find their listing represented on the site should contact Glenn Pareira at 518-874-0255 or to be added. Each business listing can include multiple photos, as well as a link to for those who also have a 360-degree panorama on that interactive site. For those businesses that would like to be added to the site but are not current Chamber members, please contact the Malone Chamber of Commerce at 518-483-3760.

ROOST is the accredited destination marketing organization responsible for promoting the natural, recreational and historic assets and the communities in Essex, Franklin and Hamilton counties in New York to the traveling public. For more information about ROOST, visit



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