05 Apr Regional Office of Sustainable Tourism Plans for 2024 Solar Eclipse
The Regional Office of Sustainable Tourism (ROOST) has begun its efforts to assist local businesses, communities, residents, and visitors in planning for the solar eclipse, taking place next April. The Adirondack region anticipates increased visitation leading up to this celestial event.
Solar eclipses have proven to be a significant draw for visitors who travel to experience being in its “path of totality.” During the afternoon of April 8, 2024, the moon will pass between the sun and Earth, completely blocking the face of the sun and creating a shadow over much of the Adirondacks. Most of the region will be in this “path of totality” meaning that the most significant part of the moon’s umbra, or shadow, will be directly over the region, plunging it into darkness during the normally bright afternoon hours.
ROOST’s solar eclipse planning includes a public meeting for businesses, communities, and local residents. ROOST is also developing a business resource toolkit with eclipse-related information and materials for local businesses and community members. A new website has also been created to share eclipse-related information with people who plan to visit the region during the eclipse; or for those who would like to learn more about viewing the eclipse locally.
The public meeting will take place on May 10 at 5:30 p.m., and will provide information about various aspects of eclipse planning for businesses and communities. Meeting organizers will discuss the impact that a solar eclipse can have on a region, along with considerations for businesses and communities. The meeting will take place via Zoom and will be open to all business owners, town officials, community-based organizations and residents. Advance registration can be found at ROOSTAdk.com/eclipse2024.
According to ROOST Director of Marketing Michelle Clement, the Adirondack region is within a day’s drive for 25 percent of the entire North American population. As a result, it is expected that many will visit the region, hoping to experience the total solar eclipse in one of the most beautiful parts of the country, with its open vistas and clear skies. “Preparing for an influx of solar eclipse enthusiasts is important, especially during what is typically one of the quieter times of year in our communities,” she said. “ROOST is being thoughtful about planning and ensuring that we are helping our businesses, attractions, and towns maximize this opportunity.”
In preparation for the public meeting, ROOST has designed a brief survey to assess plans that businesses and community organizations are considering, and to learn about additional guidance that businesses and organizations may require. It is also geared to learn what businesses may not be open for business during the 2024 eclipse so that plans can be made accordingly. The survey is currently open to all Adirondack region businesses and communities, and can be accessed at ROOSTAdk.com/eclipse2024.
ROOST has also developed a website that shares specific information about viewing the solar eclipse from the Adirondacks. 2024-eclipse.com features a countdown clock, background information about the eclipse, a map showcasing the path of totality, frequently asked questions, and information about events in the region. The website will be updated with additional information as it becomes available throughout the year. Local businesses and communities are encouraged to share the website with residents, visitors, and potential visitors to the region.
“Beginning these conversations early will allow the Adirondack region to be as prepared as possible for the unprecedented April event. Throughout the year we will be working with our communities, local organizations, and business owners to put plans in place,” commented Clement.
The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Lake Placid, Tupper Lake, and Saranac Lake, all located within the Adirondacks in New York state.
Jane Hooper, communications manager
Regional Office of Sustainable Tourism