New booking platform for Whiteface Region

15 Jun New booking platform for Whiteface Region

Earlier this month, ROOST rolled out its new booking platform to the website that will keep ROOST’s marketing efforts at the cutting edge of the industry. is the second of ROOST’s websites to receive this upgrade, following

The new platform replaces a much more limited one, which has been in place for many years.

The system relies on a third-party software developed by the company Inntopia, out of Stowe, Vermont. The software provides businesses in the Whiteface Region the opportunity to reach visitors through a much more streamlined and user-friendly process. The platform also adds the ability for visitors to now book nearly any activity (admission tickets, guided tours, equipment rentals, etc.) all through the same system. Reservations are not just for lodging anymore!

Whiteface Region businesses are strongly encouraged to take advantage of this new marketing tool. There is no setup fee or subscription fee, only a small percentage-based commission for sales made through the system. For more information, local businesses should contact Glenn Pareira at or 518-874-0255.

ROOST will continue to bring this software to all of its destination sites in the coming year, including:,,,, and

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