Lake Placid Ranked Among 100 Most Loved Destinations Around the World

09 Feb Lake Placid Ranked Among 100 Most Loved Destinations Around the World

Lake Placid has been included in the 2023 edition of Leading Places: The 100 Most Loved Destinations Around the World, compiled by destination marketing agency Destination Think. Lake Placid placed 92nd in the rankings. 

This is the second year that destinations around the world have been studied to determine consumer sentiment.

Locations featured in the rankings are considered to be the 100 most loved destinations according to consumer sentiment – what people really feel. Being included within this list means that Lake Placid has offered positive experiences and instilled the kind of happiness that visitors talk about, leading to an impressive Tourism Sentiment Score®.

According to Jane Hooper, communications manager at the Regional Office of Sustainable Tourism (ROOST), the Lake Placid region offers the perfect combination of things that make visitors love the area, regardless of the season. “Lake Placid is set against a beautiful natural background with mountains, lakes, ponds, streams, a charming village and incredible Olympic community history. There is so much natural beauty to access each day while the local hotels and resorts offer a wonderful place to rest in the evenings; people really can have the best of both worlds,” she said. “Visitors can have a variety of experiences. This is really an ideal location to create your perfect vacation.”

According to ROOST’s Community Liaison Catherine Ericson, Lake Placid focuses on continually improving the visitor experience. “Lake Placid is a community that continues to enhance the experience of visitors and residents,” she said. “Main Street infrastructure, new sidewalks, renovated hotels, businesses that offer new products and services, local trail improvements, and upgraded Olympic venues sit adjacent to businesses and properties that have been in place for generations. People who visit see both familiar favorites and new adventure opportunities; all against a stunning background of natural beauty.”

In addition to the charming village, Lake Placid’s location within the Adirondack Park in upstate New York has ensured that Lake Placid and its region has remained unspoiled since the park’s creation in 1892. “The Adirondack region, including Lake Placid, has been focused on environmental protection and sustainability long before it was in vogue,” commented Hooper.

Tourism Sentiment Index conducted an intensive study of its data – more than 1.6 billion online conversations and content pieces publicly available about 21,330 global destinations – to identify the 100 Most Loved Destinations. Tourism Sentiment Index is cutting-edge technology that applies the power of artificial intelligence to the challenge of extracting sentiment from human expression. This technology in the hands of its data scientists has brought to life a leading quality indicator for destination marketing: Tourism Sentiment Score®.

To learn more about the Lake Placid area visit Visit to learn more about the other 99 Most Loved Destinations on the list.

The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Lake Placid, Tupper Lake and Saranac Lake, all located within the Adirondacks in New York state.

About Tourism Sentiment Index

Tourism Sentiment Index is an intelligence solution created by acclaimed destination marketing agency Destination Think. Launched in early 2018, Tourism Sentiment Index was established as an independent business that same year, and today is managed by its team of expert analysts at its Vancouver, Canada, headquarters. The company sells a suite of products that gives destination marketers the ability to understand how consumers around the world feel about their destinations and competitors.


Jane Hooper, communications manager
Regional Office of Sustainable Tourism
518-578-6328 (cell)

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