ROOST Launches Community Jumpstart

17 Jun ROOST Launches Community Jumpstart

ADIRONDACKS, USA – The Regional Office of Sustainable Tourism is launching its Community Jumpstart initiative, meant to highlight local businesses and encourage patrons to enjoy their old favorites.

As the North Country continues through Phase 3 of the state’s reopening and nears Phase 4, ROOST is promoting businesses that are reopening, re-expanding operations, offering discounts or staycation packages, and featured products. Businesses of all stripes are encouraged to participate, and there is no charge. As of Wednesday, well over 100 businesses have signed up to take part. The Community Jumpstart effort will be promoted regionally through a multimedia campaign designed by ROOST.

As people begin to move around more as restrictions are eased, the Community Jumpstart is meant to get residents back out in the community, supporting local businesses.

“As our residents begin to venture out, we want them to revisit the places that make our communities so special,” ROOST CEO James McKenna said. “It’s important for businesses to get the word out on what they’re offering, and the Community Jumpstart is an easy, and free, way to do that. However one chooses to enjoy this phase of reopening, let’s make sure we are following the recommended guidelines, and let’s show our support for the businesses and employees that make the Adirondacks great.”

For more details on the Community Jumpstart initiative visit Businesses that would like to participate are encouraged to send the business name, address, and website or phone number, plus a brief description of the promotion and a photo to The Community Jumpstart will run from Thursday, June 18 through Tuesday, June 30.

ROOST is the destination marketing organization for Hamilton and Essex counties, along with the communities of Tupper Lake and Saranac Lake. 


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