2018 Adirondack Destination Marketing Summit – WILL PROCEED DESPITE WEATHER

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Telling your story for Adirondack businesses and organizations

The summit will proceed despite the weather. Please use your own discretion when traveling.

March 14, 2018

Where: The Conference Center at Lake Placid, 2608 Main St., Lake Placid, NY 12946

Spend a day with ROOST, Adworkshop, GreatRange, and other industry experts to gain an understanding of current marketing trends, learn how to leverage the power of social media platforms, and ensure your digital presence is attracting attention!


On behalf of our sponsors and ROOST we would like to thank you for attending the 2018 Adirondack Destination Marketing Summit.

2018 Schedule

8  – 9 a.m.

Check-in and continental breakfast

9 – 9:50 a.m.

Welcome  – James McKenna, ROOST

The importance of knowing your story – Joe Conto, Paul Smith’s College

What does storytelling mean when it comes to marketing? Why are we as humans so susceptible to storytelling as a marketing tool?

10 – 10:45 a.m.

SESSION 1: How do I find who I am? – Joe Conto, Paul Smith’s College

SESSION 2: How do I find my audience? – Jasen Lawrence, ROOST

11 – 11:45 a.m.

SESSION 1: What platforms are right for me? – Doug Haney, GreatRange

SESSION 2: How do I reach my paid audience? – Brandon Mallory, Adworkshop

Noon – 1:00 p.m.

Networking Lunch

1:00 – 1:45 p.m.

SESSION 1: How do I creatively tell my story? – Savannah Doviak / Shaun Kittle, ROOST

SESSION 2: How do I use Instagram to drive brand awareness & sales? – Elizabeth Prairie, Social Static

2:00 – 2:45 p.m.

Did it Work? Analyzing and understanding the customer experience. – Jasen Lawrence, ROOST

2:45 – 3:30 p.m.

Moderated Panel / Q&A

Bring your questions from the day!

2017 Presentations

Opening Session

Presented by: Jasen Lawrence

Download Presentation

Personalizing Experiences

Presented by: Justine Rabideau

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Presented by: Stanzi McGlynn

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Influencer Marketing

Presented by: Rebecca Steffan

Download Presentation

2016 Presentations

Travel Planning Today

Presented by: Jasen Lawrence

Download the Presentation

Advanced Content Marketing and Understanding Analytics

Presented by: Jasen Lawrence

Download the Presentation

Local Search- How to optimize for this important algorithm.

Presented by: Shelly Cihan

Download the Presentation

The Power of One Voice (Halo Effect)

Presented by: Dr. Bill Siegel

Download the Presentation

Why should I be on social Media

Presented by: Kelly Frady & David Conlan

Download the Presentation

Paying to be Social

Presented by: Stanzi McGlynn

Download the Presentation

Media Relations 101

Presented by: Kim Rielly

Download the Presentation

Reputation Management

Presented by: Sheila Scarborough

Download the Presentation

Call for Exhibitors

Are you a local Marketing or Design professional offering services to Adirondack Businesses? We are seeking Exhibitors for the ADMS.

Find out more.