Schroon Lake Region

The Trailhead to the Adirondacks.

ROOST Efforts in the Schroon Lake Region

This region of the Adirondacks is both the perfect base camp for the rugged outdoor enthusiast and the perfect destination for a family getaway. The Towns of Schroon Lake, Minerva, Newcomb and North Hudson collectively offer natural beauty, thriving arts, long sandy beaches, remote wilderness tracts and endless waterways. 

LEISURE MARKETING

ROOST has created SchroonLakeRegion.com as the marketing fulfillment mechanism for the Schroon Lake Region. Our office hosts, maintains and adds content to the site to provide potential visitors with information designed to help them take a trip to the area. Additionally, we run paid campaigns to attract visitors.

Travel writer visits and social media accounts (facebook, google+, YouTube channel and pinterest) are maintained by the communications team to increase awareness of the region.

UNIQUE SITE VISITS IN 2013: 59,876

Additionally, the site generated 274,820 pageviews to our audience of prospective visitors. Through all our marketing initiatives, we are continually striving to increase site traffic and potential visitors to the region.

Financial Support for the Region

  • ROOST supports the Schroon Lake Area Chamber of Commerce via a contract for services
  • Support for area events that increase overnight visitation

DMP

The Town of Schroon Lake was included in the Destination Master Planning process that began in 2007. 

The process resulted in a plan that seeks to increase jobs and business opportunities, generate year-round revenue, and increase the quality of life in Schroon Lake by recapturing its status as an Adirondack Lakeside Destination, becoming a base camp for Adirondack adventures, and expanding its set of visitor products and experiences.   

DOWNLOAD THE SCHROON LAKE DMP 

FUNDING STREAMS

Work conducted in the Schroon Lake Region is supported by the Occupancy Tax collected by area lodging properties. 

CONTRACTS

ROOST is contracted with by Essex County for tourism promotion efforts:

ESSEX COUNTY CONTRACT

ROOST contracts with the Schroon Lake Chamber of Commerce for visitor service support and database work:

ROOST-SCHROON LAKE CHAMBER CONTRACT 

HOW TO PROMOTE YOUR BUSINESS

ROOST supports the efforts of the Schroon Lake Area Chamber of Commerce. As such, members of the chamber are provided a photo listing on schroonlakeregion.com with their paid membership to the chamber.

 

Businesses may also take advantage of the following opportunities:

  • Weekly ‘Adirondacks, USA’ E-Blast sponsorship.
  • Sponsorship of quarterly contests on schroonlakeregion.com.
  • Take your business ‘for a spin’ on adirondacksusa.com
  • Participate in online contests to garner interest in the region
  • Opportunities to host travel writers
  • To become a member of the Chamber and support community efforts follow this link.

 

For all other inquires, visit our Marketing Opportunities Page or contact adsales@roostadk.com, 518.523.2445 x 115.

BUSINESS RESOURCES

If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:

 

RESEARCH

GOOGLE+ FOR BUSINESSES

WRITING CONTENT FOR THE WEB

CONSUMER JOURNEY TO ONLINE PURCHASE

TRAVELERS ROAD TO DECISION

CONSUMER BUYING CYCLE

ESSEX COUNTY I.D.A.

ADIRONDACK PARK RECREATIONAL STRATEGY