Destination Management Plan

The Lake Placid & North Elba Destination Management Plan

The Village of Lake Placid, The Town of North Elba, and ROOST are currently developing a Destination Management Plan (DMP) for Lake Placid/North Elba. The plan provides a 10-year road map, aligning the priorities of local government, economic development, community organizations, and residents to balance the tourism industry with community needs. The goal is to ensure the quality of life for residents that compliments the quality of place for visitors. The destination management plan will assist the region with:

  • Diversifying the local economy and the opportunities that it provides.
  • Elevating the region as a desirable place to live, work, visit, and invest.
  • Enhancing the overall well-being and resilience of the community.

Read the Destination Management Plan here.

The DMP process

The development of the destination management plan is being facilitated by MMGY Next Factor with the guidance of the DMP Steering Committee. MMGY NextFactor is an industry-leading consulting firm specializing in travel and tourism, and has helped facilitate destination management plans for communities such as Breckenridge in Colorado, Hilton Head Island in South Carolina, and Washtenaw in Michigan. The process includes the following 5 phases:

  • Phase 1 – Analysis of existing public and private plans and data.
  • Phase 2 – The MMGY NextFactor team will speak with local public and private organizations developing other strategic plans in the region for alignment.
  • Phase 3 – Focus groups identify opportunities and challenges relating to existing infrastructure, assets, and experiences in the region, plus future developments. 
  • Phase 4 – Public forum where residents can give feedback on the destination management plan.
  • Phase 5 – Formal development of the destination management plan.

The DMP Steering Committee

A steering committee has been established to provide strategic guidance on the project, establish priorities for goals and initiatives, and be a champion in the region for the plan and its implementation. 

Members include:

  • Joe Barile, resident
  • Peter Bauer, executive director, Protect the Adirondacks
  • Donna Beal, executive director, Mercy Care for the Adirondacks
  • Catherine Bemis, principal, St. Agnes School
  • Haley Breen, community development director, Town of North Elba/Village of Lake Placid
  • Tom Broderick, associate head of school, Northwood School
  • Roger Catania, superintendent, Lake Placid Central School District
  • Tom Connors, formerly of Workshop
  • Dean Dietrich, chairman, Lake Placid/North Elba Community Development Commission 
  • Lori Fitzgerald, president, Lake Placid Business Association
  • Sylvia Getman, CEO, Adirondack Health
  • Brad Hathaway, superintendent Lake Placid Department of Public Works
  • Colleen Holmes, Engel & Volkers Real Estate
  • Far Horizon, resident
  • Seth Jones, education director, Adirondack Mountain Club
  • Jackie Kelly, trustee, Village of Lake Placid
  • Mary Jane Lawrence, chief operating officer, ROOST
  • James Lemons, executive director, Lake Placid Center for the Arts
  • Lisa Lester, High Peaks Resort
  • George Leveille, Summit Lacrosse
  • Butch Martin, manager, North Elba Park District
  • Jim McKenna, CEO, ROOST
  • Bill Moore, chief, Lake Placid Police Department
  • Emily Politi, councilor, Town of North Elba
  • Mike Pratt, CEO, Olympic Regional Development Authority
  • Ashley Walden, executive director, Adirondack Sports Council
  • Brendan Wiltse, water quality director, Adirondack Watershed Institute

Public Meetings: