The following are links to event listings on each of our sites. Lake Placid: http://www.lakeplacid.com/events Schroon Lake Region: http://www.schroonlakeregion.com/what-to-do/events Whiteface Region: http://www.whitefaceregion.com/do/events Lake Champlain Region: http://www.lakechamplainregion.com/events Hamilton County: http://www.adirondackexperience.com/events Saranac Lake: http://www.saranaclake.com/events Tupper Lake: http://www.tupperlake.com/events Malone: http://www.visitmalone.com/events Meeting and Conferences in Lake Placid: http://www.roostadk.com/lake-placid-high-peaks/conferencecalendar

(Ticonderoga, NY) Fort Ticonderoga, a not-for-profit educational organization and major cultural destination, announced today that it generates a total of $12.1 million annually in economic impact. The total includes visitor spending from tourists; spending by the Fort Ticonderoga Association in its daily operations; the indirect and induced impacts created by labor income as it flows into the regional economy; and tax revenue generated by that spending. In 2016, the Fort Ticonderoga Association of Ticonderoga, NY commissioned Magellan Strategy Group to perform an economic impact study analyzing Fort Ticonderoga’s impact upon the surrounding region. The report utilized data provided by guests visiting Fort Ticonderoga utilized the highly regarded IMPLAN software. The study employed a conservative approach to measuring guest spending that evaluated only those expenditures that occurred as a result of visiting Fort Ticonderoga. The economic impact announcement made today at Fort Ticonderoga’s Mars Education Center was celebrated by regional and state officials, as well as local and regional business leaders, regional non-profit leaders, and tourism representatives. Featured speakers at the major announcement included New York Assemblyman Dan Stec and James McKenna, President and CEO of the Regional Office of Sustainable Tourism. Also in attendance was Joe Giordano, Ticonderoga Town Supervisor; Matthew Courtright, Executive Director of the Ticonderoga Area Chamber of Commerce; Sanford W. Morhouse, Fort Ticonderoga Association Chairman of the Board; and Beth Hill, Fort Ticonderoga Association President and CEO. “We are very fortunate to have Fort Ticonderoga within our beautiful Adirondack Park,” said Dan Stec, New York State Assembly, District 114. “Promoting significant economic development initiatives along with providing important educational opportunities to residents and visitors alike will have a long term benefit for our Adirondack Communities.” “Our research shows that a combination of heritage and culture, and unique, authentic experiences appeal to the younger generation of traveler, and Fort Ticonderoga’s programming and expanded product offerings more than meet that criteria,” said James McKenna, president of ROOST. “Fort Ticonderoga contributes significant economic impact to the region, but more importantly, the staff and board have uniquely positioned the institution for long-term sustainability. This will catapult the region into the future, providing ever-changing experiences that cannot be replicated anywhere else in the world.” “This report quantifies what we already know to be true,” said Beth Hill, Fort Ticonderoga President and CEO. “Fort Ticonderoga’s iconic story and mission of education and preservation translate into real and substantial economic impact confirming Fort Ticonderoga’s place in the present and more importantly, in the region’s economic future. Fort Ticonderoga is a major statewide and regional asset with transformative plans for the years ahead.” Report Details: Impact Upon Jobs: Visitor spending by the over 75,000 annual Fort Ticonderoga guests while in the region generates a substantial direct economic impact- over $6.7 million annually. Guest spending and Fort Ticonderoga’s operations support 151 regional jobs, representing $6.3 million in labor income that flows into the regional economy. Impact Upon Tax Revenue: Over $2.5 million in annual tax revenue generated to federal, state and regional governments. $1.1 million in state and local taxes and an additional $1.4 million in federal taxes. The state and regional revenue reduces the annual tax burden for every local household in Essex County, NY by an estimated $73.28. Impact Upon Tourism: 85% of guests say that Fort Ticonderoga is the primary reason for visiting the Ticonderoga area. 75% of Fort Ticonderoga’s 75,000 guests visited the area for the first time in 2016. Impact Upon Lodging: 54% of Fort Ticonderoga guests spent at least one night in regional commercial lodging (hotels, motels, bed and breakfasts, rental cabins, etc.) specifically as a part of their Fort Ticonderoga visit. 24% of Fort Ticonderoga guests spent the night in commercial lodging in and around the town of Ticonderoga. Average stay by Fort Ticonderoga guests in commercial lodging on their visit is 2 nights. One-quarter of Fort Ticonderoga guests stayed 3 or more nights in commercial lodging. Economic Impact of the Spending by Fort Ticonderoga Guests: Total spending per guest associated with a visit to Fort Ticonderoga is $89.24 including food and beverage, lodging, gas/auto, retail, and entertainment. The economic impact study can be found here: Magellan-FtTiconderoga_EconomicImpactAnalysis-071817 low res Fort Ticonderoga: America’s Fort™ The Fort Ticonderoga Association is an independent nonprofit educational organization and museum, which serves its mission to ensure that present and future generations learn from the struggles, sacrifices, and victories that shaped the nations of North America and changed world history. It serves this mission by preserving and enhancing its historic structures, collections, gardens and landscapes; and educating the public as it learns about the history of Fort Ticonderoga. Welcoming visitors since 1909, it preserves North America’s largest 18th-century artillery collection, 2000 acres of historic landscape on Lake Champlain, and Carillon Battlefield, and the largest series of untouched 18th-century earthworks surviving in America. Fort Ticonderoga engages more than 75,000 visitors each year and offers programs, historic interpretation, boat cruises, tours, demonstrations, and exhibits throughout the year and is open for daily visitation May through October. Fort Ticonderoga is accredited by the American Association of Museums and pursues its vision to be the premier cultural destination in North America. Visit www.FortTiconderoga.org for a full list of ongoing programs or call 518-585-2821. Fort Ticonderoga is located at 102 Fort Ti Road, Ticonderoga, New York. America’s Fort is a registered trademark of the Fort Ticonderoga Association. Photo: Fort Ticonderoga President and CEO Beth Hill looks on as NYS Assemblyman Dan Stec speaks at Fort Ticonderoga's 2016 economic impact anncouncement. (ROOST)

ROOST continues to host online influencers and travel writers so that they can experience our region first-hand. In May, ROOST hosted writer and influencer Archana Singh, with 45,000 followers on her social media channels for Travel, See, Write. She toured through many of our Adirondack regions, and wrote about her adventures on gonomad.com. This independent travel magazine has 109,000 unique visitors each month and a page rank of 5 as a travel authority site. Her article was posted last week. Read the article In August, ROOST provided photos for an article in USA Today called New York Road Trips: Top 5 must-see small towns, where they featured Lake Placid. Read the article More recently we hosted, in conjunction with I LOVE NY, influencer Gina Homolka, known for her foodie and travel website skinnytaste.com. Gina has 3.6 million Facebook followers, 615,000 Instagram followers, and 46,000 Twitter followers. She was sharing photos of our area on social media during her stay over Labor Day weekend. We’ll be sure to share her website travel post once it has been published.

adirondacks, usa - ROOST developed an interactive virtual website aimed at promoting the 90-Miler Blueway, a series of rivers, streams and lakes from Old Forge to Saranac Lake. The site, 90miler.com, takes users on a visual tour connecting the two towns by water and byways, and can be experienced during the summer and fall. During the winter, the tour travels via roads and snowmobile routes. In both instances, the routes pass through the Adirondack communities of Inlet, Raquette Lake, Blue Mountain Lake, Long Lake, and Tupper Lake. Users of the virtual tour can choose to pick the community in which they wish to start, the season and the route and then take the liner tour from that point. The site’s 360-degree photography showcases many areas along the route, while the hyperlinks connect potential travelers to nearby towns and spots of interests. “The website was designed to inspire travelers during the dreaming stage of travel. It is an image-rich site that provides a variety of different experiences one can have along the 90-Miler Blueway,” said ROOST’s Director of Marketing Michelle Clement. “Each of the communities along the route hyperlink to the related destination website, which is designed to move travelers into the researching and booking phase.” The site will be integrated into ROOST-managed destination websites and to the umbrella site, Adirondacks, USA, which will further assist travelers move through the entire travel cycle. Each September, the 90-Miler Blueway is highlighted when it hosts the popular race, Adirondack Canoe Classic, also known as The 90-miler. This year’s is scheduled for Sept 8-10. Racers can use the website to help plan their journey, from beginning to end. For most, the 90 miles of water offers up a variety of unique recreational paddles along beautiful sections of this Adirondack waterway. Whether it’s an afternoon paddle or a multi-day trip, it attracts visitors not only to the waterway itself, but also to the towns and villages that sit at its shoreline. As part of the three-year contract with the community of Tupper Lake, ROOST implemented a NYS Department of State grant to create the site and promotion the waterway. ###

Fall colors are coming! Each year, an army of foliage spotters provide I Love New York with updated weekly reports about the current status of spectacular scenery throughout the state. ROOST staffers are responsible for some of the Adirondack reports, and we’ve got an easy link for you to reference and share with your guests and customers that provides quick links to the region reports, events, tours and more: adirondacksusa.com. Hope everyone has their cameras ready!