April 2017 - Lake Placid, adirondacks, usa - ROOST's Michelle Clement, the director of destination development projects, spoke to a crowd gathered at the Crowne Plaza Lake Placid on April 6 during the Adirondack Park Local Government Day Conference. The day-and-a-half long meeting brought together governmental and environmental agencies, non-profits, and economic development organizations to discuss regulatory, economic and other issues facing the park. Michelle's presentation titled, Positioning Your "Trail" To Maximize The Economic Impact, focuses on the importance of offering travelers to our region lodging, beverage, dining and retail options to augment their outdoor recreation activities. They are looking for the complete package, she said. "These other experiences should match what the target demographic is looking for," she added. A link to the presentation can be found below. ROOST Local Government Day

The Adirondack Research Consortium is pleased to announce that Aaron Mair, the President, Sierra Club, is a keynote speaker at the 24th Annual Conference on the Adirondacks, May 24 and 25, at the Conference Center at Lake Placid. He will present his vision for a Veteran’s Memorial Trail from Fort Drum to the Adirondacks as well as other topics. This day and a half event will also feature presentations on the Adirondack Atlas Project, the NYS Clean Water Infrastructure Program, Gathering Places in the Adirondacks, and an Ecological Tools presentation by Jerry Jenkins of the Wildlife Conservation Society. Mark Lynch, President of NYSEG will discuss his company’s plans in the Adirondacks, and longtime Adirondack scientist Ray Curran will be presented with the 2017 Elizabeth Thorndike Adirondack Achievement Award. Registration is required. For more information or to RSVP, visit the Consortium’s webpage or call 518-327-6276.

ROOST has partnered with Franklin County golf courses and lodging properties to offer Canadian at Par golf & stay packages on a newly unveiled website, www.adk.golf. This is the result of months of work by staff and local business owners and marks the first time golf packages at par will be sold online through the website. Six properties and three courses have signed on to the promotion - Malone Golf Course, Saranac Inn Golf Club, Tupper Lake Golf Course, and the following lodging properties in Malone: Holiday Inn Express, Malone EconoLodge, Four Seasons, Red Roof Plus and Suites, Akwesasne Mohawk Casino Resort, and Dreamland Motel. ROOST is excited to start promoting this with a targeted marketing and public relations campaign for the spring, summer and fall season.

Sierra Club President Aaron Mair, Migrant Justice and North Country Underground Railroad Historical Association founders to receive Spirit of John Brown Freedom Awards on May 6 CONTACT: Martha Swan, Executive Director, John Brown Lives! (518) 744-7112; info@johnbrownlives.org Ken Aaron, GreatRange (518) 859-0045; ken@greatrange.org Lake Placid, NY - Aaron Mair, president of the Sierra Club; immigrant-rights organization Migrant Justice; and Don and Vivian Papson, founders of the North Country Underground Railroad Historical Association, will receive Spirit of John Brown Freedom Awards at the John Brown Day celebration on Saturday, May 6, at 1 p.m. The annual event, which is organized by North Country-based human rights and freedom education project John Brown Lives!, will be held at the John Brown Farm State Historic Site in Lake Placid. The public is welcome. “Each of our recipients is intimately familiar with the power we can all wield to make a difference,” said Martha Swan, executive director of John Brown Lives! “The spirit of John Brown – the spirit of activism, of not just demanding change but doing everything possible to achieve it – is more alive than ever. And in times like these, it’s especially urgent that we encourage and celebrate the women and men who are leading the way in getting this hard work done.” The Spirit of John Brown Freedom Award honors women and men whose work invokes the passion and conviction of the 19th-century abolitionist who dedicated his life to the cause of liberation for enslaved African-Americans. The award celebrates leaders and innovators in civil and human rights whose courage, creativity, and commitment are models for others to follow. “I have taken each of my daughters to John Brown’s farm, to pray and meditate over the graves of these African American heroes who led the quest for human rights,” said Mair, who lives in Schenectady, N.Y. “I am honored to accept this award on behalf of my family’s effort to continue the struggle for justice.” Mair is the current president of the Sierra Club's board of directors. An epidemiological-spatial analyst with the New York State Department of Health, Mair's experience includes more than three decades of environmental activism and over 25 years as a Sierra Club leader, where he has advocated for environmental justice and climate action. The Sierra Club, founded by John Muir in 1892, is the nation’s largest grassroots environmental organization. It has spurred passage of bedrock environmental legislation, helped establish national parks and monuments and is leading efforts to transition to clean energy. Mair is also the founder of Arbor Hill Environmental Justice, a nonprofit group that advocates for green and open space, environmental testing, and other community issues in the Arbor Hill neighborhood of Albany, N.Y. Migrant Justice is a farmworker-rights organization based in Burlington, Vt., that has led the charge to ensure migrant workers receive quality housing, health care and other rights. It has been a leading voice behind the Milk With Dignity campaign, an effort to improve conditions in the dairy industry by implementing supply chain codes of conduct. Earlier this year, two of the group’s leaders, Enrique Balcazar and Zully Palacios, were detained by U.S. Immigration and Customs Enforcement for 10 days on charges they allege are politically motivated. Don and Vivian Papson founded the North Country Underground Railroad Historical Association in 2005, and, in 2011, the North Star Underground Railroad Museum in Ausable Chasm. The Papson’s work has put a spotlight on the Champlain Line of the Underground Railroad, and the stories of both the fugitives from slavery who traveled this region on their way to Canada and the individuals who assisted their flight. The New York State Office of Parks, Recreation and Historic Preservation is co-sponsoring the event, as are the Adirondack Diversity Initiative, the Adirondack Council and Champlain National Bank. John Brown Day is held annually to mark the birthday of the great abolitionist, who was born May 9, 1800. Brown is best known for the raid he led on the U.S. Arsenal at Harper’s Ferry, Va., in 1859 in which he and his followers tried to confiscate weapons to use in an effort to liberate slaves from the South. Brown, who was executed for treason, is buried at the farm alongside several family members and followers who also fought in the raid. In addition to the awards, guests at the event can view “Dreaming of Timbuctoo,” an exhibition that chronicles the experience of black New Yorkers who gained the right to vote after receiving Adirondack land grants from Gerrit Smith, a wealthy landowner and abolitionist. The exhibition, curated by John Brown Lives!, was installed permanently at the farm last year. For the second year, John Brown Day is among dozens of I Love My Parks Day events taking place across New York on May 6. This annual event is organized by Parks & Trails New York in partnership with the New York State Office of Parks, Recreation and Historic Preservation and local Friends groups to celebrate and enhance New York’s parks and historic sites and bring visibility to the entire park system and its needs. John Brown Lives! became an official Friends group of the John Brown Farm in November 2016. JOHN BROWN LIVES! (JBL!) is a freedom education and human rights project that uses the lens, legacies and lessons of the past to inform and inspire civic involvement to address some of the most pressing concerns of our time, from mass incarceration and human trafficking to voting rights and climate justice. Since 1999, JBL! has sponsored surprising collaborations, groundbreaking research, community dialogue and cultural initiatives that upend conventional narratives, provide portals for oft-avoided conversations and facilitate examination of our history for its useful legacies in the present.

The New York State Hospitality and Tourism Association is holding a legislative tourism roundtable on Thursday, April 27 from 5:30p.m. - 7p.m at the Golden Arrow Lakeside Resort. Don’t miss out on the Lake Placid Legislative Roundtable. This is your chance to network and meet with the area’s hospitality and tourism professionals, and bring your issues to the region’s state legislators and local elected officials. The roundtable discussion has proven to be a valuable tool in advancing the tourism industry’s agenda. Plan to attend and learn more about the issues that impact tourism. This free event will feature hors d’oeurves and light refreshments. Click here to see complete details and to register for this important event.