INLET, N.Y. - The Regional Office of Sustainable Tourism (ROOST), in conjunction with the Town of Inlet, is pleased to announce the launch of the destination website, inletny.com. Focusing on Inlet’s natural beauty and amenities, the site aims to promote the many leisure experiences available to travelers. They can scroll through an comprehensive list of lodging and dining options, activities, and events in order to customize their trip. The site is also a resource for residents and contains links to professional services in and around Inlet, community events, and more. Situated along the Adirondacks’ popular Fulton Chain of Lakes in the central Adirondacks, Inlet boasts a pristine and bustling downtown area and family-friendly and cultural events. It makes an excellent base for travelers to enjoy shopping, dining, paddling, boating, swimming, fishing, camping, snowmobiling, and most importantly, relaxing. “We are very excited about the new inletny.com and the experience it will provide our users, both potential travelers to the area and residents,” said Adele Burnett, Inlet’s tourism director. “The new site will strengthen Inlet’s online presence and will provide a comprehensive platform to help our business community reach potential travelers.” "The new site is built within the greater Hamilton County website, AdirondackExperience.com. “In doing so, we are leveraging the “Adirondack Experience” brand to help better position destinations such as Inlet,” said Michelle Clement, ROOST Hamilton County and Tupper Lake regional marketing manager. “This integration will maximize our efforts to help travelers gain a better understanding of the region and ultimately direct them to the individual community that would make the best hub for their next trip,” said Clement. Owner of the Inlet business Pedals & Petals, Ted Christodaro, has been working with ROOST and Adele Burnett on the website, a project he has supported since its inception. “The image you put out there helps draw people to the area,” he said. “I believe this new site, with its great images and engaging text, will do just that. It’s a lot more interactive and will help people planning on visiting the area, and even be a resource once they are here.” ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex County, Franklin County, Hamilton County, the Town of North Elba, the Town and Village of Tupper Lake, Harrietstown, Lake Placid, Piercefield, and Saranac Lake, New York to the traveling public. For more information about the organization, visit roostadk.com. ###

March 2017 - Lake Placid, adirondacks, usa — Despite the arrival of spring blizzard Stella, more than 150 people representing a wide range of regional businesses and organizations attended the Regional Office of Sustainable Tourism’s (ROOST’s) second annual Adirondack Destination Marketing Summit on March 14. As the region’s umbrella destination marketing organization, ROOST’s goal for the day-long summit held at the Conference Center in Lake Placid was to support partner businesses and organizations by providing current marketing strategies and insight from top-notch speakers. Workshop topics ranged from how to market to millennials, to why and how to use and maximize social media tools such as Instagram and Facebook. The lunch keynote, presented by Tourism Current’s Sheila Scarborough, focused on cake. More specifically, she spoke on building an Adirondacks marketing layer cake. This can be achieved by businesses and ROOST supporting each other on social media channels and sharing each other’s information. The effect of binding individual promotional efforts is a collective stronger brand, she said. [gallery size="medium" ids="20152,20157,20159,20154,20161,20160"]

Lake Placid, Adirondacks USA - Over a thousand restaurant industry professionals are expected to attend the Renzi Food Show at the Conference Center at Lake Placid on April 4, 2017. The invitation-only annual event is generating overnight bookings at area hotels on Monday, April 3, and Tuesday, April 4. As in past years, it is expected that attendees will not only be participating in the food show, but will also be visiting local businesses during those two days. “With the conference center’s central location in the Lake Placid village, attendees can easily browse Main Street shops and experience the great restaurants. Hopefully it will expose new future leisure travelers to our spectacular destination,” said Maryjane Lawrence, ROOST’s director of sales. “The attendance at both the 2015 and 2016 shows exceeded 1500 people; therefore, we want to alert local businesses to the potential extra foot traffic during the event,” she said. For a list of conferences and events in Lake Placid, visit http://www.roostadk.com/lake-placid-high-peaks/conferencecalendar. ###

Wilmington, N.Y. - Michelle Preston, the Whiteface Visitors Bureau’s operations manager, represented the region at the Adirondack Sports Summer Expo held March 18 and 19 in Saratoga Springs. With an estimated 8000 sports enthusiasts 150 exhibitors and 150 exhibitors in attendance, Michelle was able to spread the word about the Whiteface area and focused on four summer events; Wilmington Whiteface 100k Mountain Bike Race, Whiteface Uphill Race, Whiteface Sky Races, and a new event - Wilmington Whiteface Whiskey Run (10k). She reports that drone footage taken by ROOST staff during last year’s uphill bike race garnered a lot of attention, with all who walked by her booth inquiring about the event's location. "It allowed me the opportunity to hand out hundreds of the Whiteface Region recreation maps," she said. Click here for more information on Whiteface Region events.

Saranac Lake, N.Y. - North Country Community College is seeking Essex County business partners who are interested in providing training to new or existing employees. Jane Carpenter, the college's career services coordinator, said workforce development training funds are currently available. The cost would be shared between the employer and a NCCC grant. Examples of training include but are not limited to computer instruction and customer service courses. All training must occur before June 30, 2017. For more information, please contact Jane at 518-354-5210 or jcarpenter@nccc.edu.