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Tupper Lake Chamber of Commerce to sponsor Small Business Saturday
Small Business Saturday is a nationwide event to support our small businesses and local economy. Plus, it's a great way for customers to start or finish their holiday shopping.
This year, the Tupper Lake Chamber of Commerce would like to invite all our small businesses to participate in this event, which will be held on Saturday, Nov. 26. Each business will set up their own hours and offers to attract shoppers into their business.
If you are interested in having your business take part in this event, please contact the Tupper Lake Chamber of Commerce at 518-359-3328 or by email at info@tupperlake.com. Please include all your information so we can put you on our map as a participating business. By registering your business as part of The Tupper Lake Small Business Saturday event, it will then be featured as part of the Small Business Saturday event.
Shoppers are invited to stop into the Tupper Lake Information Center to pick up Small Business Saturday shopping information and answer any questions you may have.
ROOST staffers reach out
ROOST staffers were on the move in recent weeks, heading outside the Blue Line to learn new things and make lasting contacts that reach far beyond the Adirondacks. During this slow season, between the bustle of summer and what we except will be a snowy and busy winter, our staff made connections that will help promote the region to more people and keep us on the cutting edge of marketing ideas.
ROOST Director of Communications Kim Rielly is just getting back from New York City, where she, Adworkshop's Rebecca Steffan, and a number of ORDA employees were on hand to promote the Adirondacks at the I Love New York Winter Media Night.
ROOST Director of Marketing Jasen Lawrence also recently ventured to New York City, where he attended the Incite Group Marketing Summit. It offered great insights into segmentation, targeting and personalization as well as how to scale content production and the complexities of the interplay between brand, channel, content, platform and messaging. Several large brands were present such as Microsoft, Nascar, Clorox, and JP Morgan.
At the beginning of the month, Daniel Cash, marketing and design coordinator at ROOST, attended the Adobe MAX Conference in San Diego, California. The conference consisted of more than 10,000 designers and creatives from around the world. In the daily sessions Daniel focused on User Experience to learn how to make our websites more effective now and in the future. He also learned about maximizing our design resources for our regions.
In October, ROOST CEO James McKenna crossed the pond to attend with Lake Placid Mayor Craig Randall the annual World Union of Olympic Cities conference in Lausanne, Switzerland. They attended last year as well, and have often represented Lake Placid at the international conference over the years, maintaining the community as a major player in the international sports scene. Jim and the mayor found a photo of Lake Placid Olympian Charles Jewtraw at the start of a row of photos in the dining room at the Olympic Museum there.
ROOST to offer Ski & Stay Packages on LakePlacid.com and WhitefaceRegion.com
ROOST has partnered with ORDA to offer Ski & Stay Packages on ROOST's LakePlacid.com and WhitefaceRegion.com websites. This is the result of months of work by staff at both organizations and marks the first time lift tickets will be sold online through these channels.
Lift tickets are being sold at a discounted rate as part of Ski & Stay Packages, which are available to any lodging property with room inventory on the LakePlacid.com or WhitefaceRegion.com booking system. Lodging properties in the system will have to do very little additional setup or accounting to offer these packages. There will also be no additional charge or fee to the properties to sell these packages.
Eight properties have already signed on to offer Ski & Stay Packages, and ROOST is excited to start promoting this with a targeted marketing campaign for the winter season.
You can find more info here and contact Glenn Pareira at glenn@roostadk.com to start offering Ski & Stay Packages in association with your property.
Help Tupper Lake build Flanders Performance Park
TUPPER LAKE — Tupper Lake is looking to turn Flanders Park into a performance park, and it needs help from the community and visitors.
The plan is to build a bandshell on the shore of the scenic Raquette Pond and build a stone plaza in front of the bandshell. Construction will also include a rain garden behind the bandshell that will help with drainage.
The bandshell will be an eye-catching timber structure built to reflect the local lumberjack and logging heritage.
The village has received grant funding from the Department of State Local Waterfront Revitalization Program to begin work on Flanders Park, and the Lions Club has raised funds and donated services. Organizers are hoping for help from the public to give the project a final funding boost and provide matching funds for future grants. Local contractors will donate their services for construction, but organizers are looking to raise another $85,000 for materials for the bandshell.
Supporters are launching a crowdfunding campaign through Woodmen of the World’s fundraising site, Red Basket. Potential donors can go to tupperlake.com/bandshell to find more information on how to donate.
“Our vision is that the bandshell at Flanders Performance Park will be a venue that hosts a robust schedule of concerts, theatrical performances, entertainment acts, educational workshops, events and more,” said Dan McClelland, president of the Lions Club. “The site offers one of the most beautiful vistas in the entire Adirondacks, and the sunsets are magnificent.”
If enough money is raised, organizers also plan to extend the existing Waterfront Walkway along Raquette Pond, connecting it to Cliff Avenue, and install gateway structures at the Mill Street and Cliff Avenue entrances to the park, completing the Flanders Performance Park.
Flanders Park, off Martin Street, is named for Allen B. Flanders, 1890-1949, an early Tupper Lake settler who built the Flanders Lumber Mill on the site where the park now stands.
Flanders Performance Park is the second major park improvement the village has undertaken in partnership with the Department of State Local Waterfront Program. Little Loggers Playground, adjacent to Flanders, was constructed in 2014.
Board Corner: Charlie Cowan
Charlie Cowan is an Ironman and an avid skier and kayaker, and sometimes he takes a break from all of that to help with ROOST finances.
The ROOST board treasurer grew up in Western New York. He started visiting the Adirondacks in high school when he got into whitewater kayaking; his introduction to the area was dipping his paddle into the Hudson River Gorge. He moved to the Adirondacks before the Olympics, then left in 1981. He's always been an outdoorsy type, ski bumming around Stowe, attending the University of Utah, and living in Denver.
Charlie returned to the Adirondacks in 1988 and raised his family here. His wife, Sofie, worked at ROOST in the '90s, back when it was called the visitors bureau, so Charlie has been familiar with the organization's work for years.
He's competed in about 10 Ironman competitions, including multiple world championship triathlons in Kona, Hawaii, and he usually tops his age group. When he's not training for tris, he can still be found paddling flatwater and whitewater in warm weather and tearing up the slopes and woods trails in the winter. He passes his love of the outdoors through his work with the Lake Placid Outing Club, which aims to introduce area children to all the great things there are to do outdoors in the Adirondacks.
It's been 35 years since Charlie got into the finance world focusing on investment advisory services, and he's been doing it in the Adirondacks since he returned here in '88. He's always been fascinated by the way markets work. He calls it detective work — figuring out what's going on in the world and how it reflects in the markets. Some days are a nail-biting challenge, and others are more low-key. He and his partner started their current financial advisory business, Long Run Wealth Advisors, last December.
Charlie has served on the ROOST board since 2010, helping with the organization's finances. Right now, he and the rest of the Finance Committee are working on making ROOST's finances more transparent and easy to understand.
He believes ROOST provides valuable services to the North Country, since the area's economy is driven by tourism, and most businesses outside the service industry still see a significant impact from it.