Hillary Clinton, how to promote your events, and a business mixer tonight! Check out this week's ROOST news: http://bit.ly/1KaFLmK

ROOST in the news A local website shares a 360-degree panoramic spin photo from adirondacksusa.com. READ THE ARTICLE

The ROOST Board of Directors toured the Whiteface Region before their most recent board meeting. Board members like to meet in the organization's various regions from time to time to familiarize themselves with all that we have to offer. For the board's September meeting, the representative from the Whiteface Region, Bob Hockert, set up the visit. It included a trip to the summit of Whiteface Mountain, where board members were treated to a tour of the Atmospheric Research Center there by Operations Manager Paul Casson. From left, Bob Hockert, ROOST board President Mike Beglin, Administrative Assistant and DMP Coordinator Kerry Blinn and Director of Marketing Jasen Lawrence at the top of the Whiteface Atmospheric Research Center station. The board meeting was then held at Marble Mountain Lodge. The board was welcomed by Wilmington town Supervisor Randy Preston, and Michelle Preston and Bert Yost from the Whiteface Visitors Bureau. Adirondack Wildlife Refuge also gave a presentation that included encounters with some of the animals they have rehabbed at their Wilmington property.

Lake Placid will be represented at the upcoming 2015 Toronto Snow Show, Canada's largest ski, snowboard and travel show. ROOST has been hard at work designing a booth that is sure to draw plenty of attention from the tens of thousands of skiers who attend the exhibition annually. A ROOST team, along with lodging partners, will man the station and will promote Lake Placid and the Whiteface Region as a ski destination at the show. ROOST's visitor service specialists will represent Lake Placid and the Whiteface Region's many attractions, retail and restaurant options. Lodging properties that would like to send along a brochure to be distributed at the booth can do so for $150. A property that wants to send a representative along can do so for $1,000. Contact Maryjane Lawrence with questions or to send a brochure or representation.

Ski show, free museum admission and a little silliness! Read this week's ROOST news: