Communications Update Team ROOST could be found at Adirondack Day in Albany promoting the region to legislators, and at the Empire State Tourism Conference hosted by the NYS Tourism Industry Association in Albany last month. And in addition to ongoing media communications, content development and social media distribution, the ROOST communications team was also on the road in April. Kim and Jess attended media receptions on behalf of the Adirondack region in Ottawa, Montreal, Toronto and New York City. The events were organized by I Love New York and facilitated interaction with some top travel media and tour operators in those feeder markets. In the Media In case you missed them, following are links to some of the most recent articles that feature our Adirondack Destinations! CTV News Ottawa featured blogger Laura Paquette, who mentioned the Adirondacks, Saranac Lake, the Wild Center and hiking VIEW March 2015 issue of Toronto Metro featured Lake Placid after a ROOST-hosted visit (image right >) equinox.com featured Lake Placid as a destination for fat biking in a March issue VIEW Fodors featured Cascade Mountain as one of the 10 best spring hikes in the US! VIEW Travel writer Steve Bergsman posted an article about his Lake Placid visit in the East Valley Tribune on April 6 VIEW Lake Placid voted one of the best family travel destination on parents.com VIEW The Wild Center’s new Wild Walk was featured in the LA Times VIEW Lake Placid eatery featured as one of the best places for pizza in New York State outside of NYC on thrillist.com VIEW

Our destinations in the media Canoe & Kayak magazine lists Lake Placid as one of the best paddling towns in North America. READ THE ARTICLE Photo by Tom McCorkle

ROOST in the news Pete DeMola writes about ROOST's tourism planning process for Denton Publication's weekly newspapers. Pete DeMola photo

Lake Placid, adirondacks, usa — Retail businesses in Lake Placid should take advantage of both regional and online markets, according to the results of a survey conducted in 2014. The surveys were conducted during the period June through October 2014, in two formats. A regional resident survey was distributed via USPS to over 13,000 mailboxes in Lake Placid and surrounding Adirondacks communities of Keene, Wilmington, Tupper Lake, Long Lake, Piercefield, Ray Brook Saranac Lake and Bloomingdale. Retail surveys were also distributed on-site at Lake Placid lodging and retail properties. Regional Office of Sustainable Tourism (ROOST) president James McKenna presented the results to area businesses and interested individuals on May 7. “These results mirror other visitor data we’ve collected,” said McKenna. “This shows that the pedestrian-friendly business district and the lodging component represent the critical mass that make this destination successful.” To learn more, check out the presentation here.

Summer is nearly here! Main streets are bustling and lodging is already filling up. If you haven't yet added to or updated your opportunities to promote your business with ROOST, the time is now! IMPORTANT DATES Ongoing – We’re still offering photo listings for Hamilton County Businesses on Adirondackexperience.com for $25. If you don’t already have a listing, GET ONE! For $25, it really is impossible to go wrong. May 1st – Was the start of the summer listing season on saranaclake.com and lakeplacid.com. If you have a paid photo listing with us, you should have been contacted. If we have not heard from you, your listing has been turned off for the summer. Please contact glenn@roostadk.com or 518-874-0255 with questions about photo listings. May 1st – was also the beginning of the listing year for businesses in the Lake Champlain Region on lakechamplainregion.com. These are $50 for the year. Contact suzanne@roostadk.com or 597-4649 today to renew and update your listing. NEW ADDITIONS Lakeplacid.com Grubrunners and Lake Placid Gift Co. - Both new businesses to Lake Placid, Grubrunners and the Lake Placid Gift Co. built photo listings for lakeplacid.com this past winter. Grubrunners provides a doorstep grocery services to locals and visitors, just send them your list and they'll do the rest! Lake Placid Gift Co. partners with a host of local retailers to create custom gift baskets utilizing local products for any occasion. You'll find them under the shopping section of lakeplacid.com! Adirondackexperience.com Over the winter our Hamilton County website saw the addition of dozens of new businesses with photo listings. In the lodging section of the site, you'll now find the Cozy Lone Birch Motel in Indian Lake to the well known Adirondack Hotel. Under shopping, the Speculator Department Store, just one of the great General Stores in Hamilton County that truly has 1 of everything! Adirondacksusa.com We continue to grow the number of businesses featuring a 'spin' on our Adirondacks, USA virtual tour project. Don't miss out on the following: Adirondack Massage Therapy - Saranac Lake Saranac Inn Golf Course - Saranac Inn Saratoga Olive Oil - Lake Placid