Review the recent study We would like to invite you to join Greg Pepitone from Tourism Economics Inc. for the review of the recently completed Lake Placid Large Events Economic Impact Study. What: Lake Placid Large Events Economic Impact Study When: May 23rd at 5:30 p.m. Where: Zoom - https://roostadk.zoom.us/j/88312123770?pwd=S0tzNThLcVFSbmNqMkFxNk9ZVE13dz09 Tourism Economics has completed a study of the economic impact of the three largest summer events: Lake Placid Horse Show IRONMAN Lake Placid Lake Placid Summit Lacrosse Learn more about Tourism Economics Inc. here: www.tourismeconomics.com/about

Representatives from throughout the Adirondacks, along with the Regional Office of Sustainable Tourism (ROOST), hosted Adirondack Day on May 8. The event, held in Albany, showcases the region's diverse economy, highlights opportunities, and thanks state officials for their ongoing support of the region. The event served as a platform to share information about the region’s economy, attractions, history, culture of the Adirondacks and sustainable development in the region. Adirondack Day presented some of the unique experiences and opportunities available to visitors, residents, and businesses in the region. Adirondack-themed displays and exhibits, along with representatives from throughout the region were showcased at the Legislative Office Building. The exhibits featured information about various sectors of the Adirondacks including education, art and culture, history, sustainability, tourism, sports, business and economic development; providing attendees an opportunity to learn about the economic drivers and industries within the region. Adirondack Day also featured a reception catered by Paul Smith’s College culinary students and was attended by New York state elected officials and staff. State government leaders and elected officials, representing the Adirondack region, spoke with attendees about unique opportunities within the Adirondack region, underscored by the varied industry representatives in attendance. Each emphasized the importance of collaboration and innovation to ensure sustainable economic growth while preserving the area’s natural beauty. According to Jane Hooper, communications manager at ROOST, Adirondack Day offered an opportunity for industry representatives to share their perspectives about what makes the area so unique. “The tourism sector, educational institutions, businesses, and attractions within the Adirondacks each contribute to the overall allure of the region,” she said. “We love sharing how unique the Adirondack region is by showcasing its natural beauty along with its incredibly important economic and cultural attributes. When speaking about the Adirondacks, the sum is truly greater than its individual parts.” The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Lake Placid, Tupper Lake and Saranac Lake, all located within the Adirondacks in New York state. Contact:Jane Hooper, communications managerRegional Office of Sustainable Tourism518-621-3662 518-578-6328 (cell)jane@roostadk.com

​The fifth annual Lake Placid Community Day celebration will take place on Sunday, June 4, from 1-4 p.m. at the North Elba Horse Show Grounds. The event features live entertainment, exhibits, activities and refreshments. Residents, seasonal homeowners, those who work in the town and those who volunteer their time and effort for various events are encouraged to attend. The annual celebration features live music by locally based band Quantum Cosmic, featuring members of Annie and the Water. Representatives from more than 30 not-for-profit organizations will be on-hand to share information about their work within the community. Food and beverages will be provided throughout the day by representatives from the Lake Placid Olympic and Paralympic Training Center, along with a number of community-based establishments. One important tradition of Lake Placid Community Day is the announcement of the “distinguished volunteer of the year” awards, recognizing efforts of those who have made significant and important contributions to the community. This year, three award recipients will be recognized in two categories: distinguished volunteer of the year, youth: Grace Ericson and distinguished volunteers of the year, adult: Beverley Reid and Martha Swan. Lake Placid Community Day celebrates all who contribute to various community-based initiatives, within the Village of Lake Placid and the Town of North Elba, that enhance the quality of life for community members and visitors. It is a day to celebrate all who contribute to the community’s success. One important aspect of Lake Placid Community Day is showcasing volunteer efforts of community members and specifically, those who choose to give their time to activities and events in the area. According to Organizing Committee Member Val Rogers, the event celebrates the community, and especially those who work within the community throughout the year. “This event really provides an opportunity to celebrate the place and the people,” she said. “We are able to come together and acknowledge the important role that our volunteers play in the community - we are able to publicly thank those who often work ‘behind the scenes’ and selflessly give their time to help make this the special place that it is.” Lake Placid Community Day is a joint initiative of the Lake Placid / North Elba Community Development Commission and the Regional Office of Sustainable Tourism (ROOST). Visit the Lake Placid Community Day Celebration Facebook page or for additional information. About the organizers The Lake Placid / North Elba Development Commission facilitates the implementation of the Lake Placid / North Elba Comprehensive Plan, which was developed in 2014. The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Lake Placid, Tupper Lake and Saranac Lake, all located within the Adirondacks in New York state. Contact:Jane Hooper, communications managerRegional Office of Sustainable Tourism518-621-3662 | 578-6328 celljane@roostadk.com

Tourism Economics, a research firm focused on economic impact, forecasting and market analysis of tourism-based destinations around the world, has shared the results of its recent economic impact analysis of three prominent summer events: the Lake Placid Summit Classic, IRONMAN Lake Placid, and the Lake Placid and I Love NY Horse Shows. Greg Pepitone, senior economist at Tourism Economics, presented the findings of this economic impact study during a virtual public information session on May 23. The three events analyzed were selected due to their status as the most highly attended; bringing the largest number of participants, support teams and spectators to the area. The Tourism Economics team studied multiple data sources from the 2022 event season including post-event surveys, mobile phone location data, estimated attendance, participant origin information, county-level visitor spending, and financial information about each event. These data sources provide comprehensive information from which the team assessed direct spending impact and overall economic benefits of the events. Tourism Economics studied each event individually and summarized the findings. It also produced a summary of the overall economic impact of the three events, combined. These key findings include: Combined economic impact of the three events in 2022 was more than $49 million. The events generated approximately $7.6 million in state and local tax revenues. Average length of stay, party size and average spend for event participants are higher than that of the leisure traveler. According to Pepitone, There is a higher economic impact associated with event participants as compared to the leisure traveler. “When we compare an event traveler with a leisure traveler, we see that the event traveler tends to be part of a larger group of travelers, traveling together for the event,” he said. “Additionally, groups traveling for events tend to stay longer. Our research also indicates that the expenditure per party, per stay is larger than a typical leisure traveler.” Pepitone also noted that events tend to lead to increased exposure for the region. “Equally as important, some of the event participants and their groups come to the area from outside the traditional travel market, increasing the region’s exposure beyond the defined, typical target market.” Tourism Economics’ report shared information about direct spending by the event organizers along with direct spending by event participants and attendees. The summary analysis of each event included direct spending, along with tax revenue generated and a summary of spending by industry. According to Mary Jane Lawrence, chief operating officer at ROOST, the goal of this study was to better understand the economics of these events. “One of the key takeaways from the North Elba Destination Management Plan was the need to develop an events management strategy,” she said. “This study is just the first step. It is also important we evaluate how events impact all aspects of our community as we create a long-term events management strategy.” The full report can be found at ROOSTadk.com/research. Individual Event Findings Lake Placid Summit Classic: In 2022, the Lake Placid Summit Classic generated a total economic impact of $15.7 million in Lake Placid, which included $4.4 million in total labor income, supported 203 part-time and full-time jobs, and generated $2.3 million in state and local tax revenues. The event incurred $205,000 in operating expenses - money spent within the local region to organize and operate the event. IRONMAN Lake Placid: In 2022, IRONMAN Lake Placid generated a total economic impact of $15.5 million in Lake Placid, which included $4.3 million in total labor income, supported 136 part-time and full-time jobs, and generated $2.4 million in state and local tax revenues. The event incurred $462,000 in operating expenses - money spent within the local region to organize and operate the event. Lake Placid and I Love NY Horse Shows: In 2022, the Lake Placid and I Love NY Horse Shows generated a total economic impact of $17.9 million in Lake Placid, which included $5.0 million in total labor income, supported 164 part-time and full-time jobs, and generated $2.8 million in state and local tax revenues. The event incurred $675,000 in operating expenses - money spent within the local region to organize and operate the event. About The Regional Office of Sustainable Tourism The Regional Office of Sustainable Tourism (ROOST) is a destination marketing organization dedicated to promoting and enhancing the economic and environmental sustainability of Lake Placid and the surrounding Adirondack region. Through innovative marketing strategies, partnerships, and community engagement, ROOST aims to maximize the region's tourism potential while preserving its natural beauty and unique character. About Tourism Economics Tourism Economics is an Oxford Economics company with a singular objective: combine an understanding of tourism dynamics with rigorous economics in order to answer the most important questions facing destinations, developers, and strategic planners. By combining quantitative methods with industry knowledge, Tourism Economics designs custom market strategies, destination recovery plans, tourism forecasting models, tourism policy analysis and economic impact studies. More than 500 companies, associations, and destinations work with Tourism Economics every year to conduct and analyze research findings to assist with better marketing, investment, and policy decisions. ## Contact:Jane Hooper, communications managerRegional Office of Sustainable Tourism518-621-3662 | 578-6328 celljane@roostadk.com https://youtu.be/Bhp_hN0jleI View Full Report

The Olympic Authority and ROOST would like to welcome you to a Business After Hours! When: Monday, June 5, 2023 Where: Roamers Café – Olympic Center Time: 5:00 p.m. – 6:30 p.m. What: Social Hour – Hors D’oeuvres + Cash Bar All business owners, managers, marketing, sales, and frontline staff are welcome to attend and enjoy an informational social hour on the new deck and in the bar/lounge area. Join us to find out more about: Olympic Venue attractions and activities for summer 2023 An update on the Lake Placid Olympic Sites Passport (it's BACK)! Invitations for your frontline staff to visit the Olympic Venues Group Sales & Conference Center team introduction Upcoming Events Marketing Updates Hors d'oeuvres, beer, and wine will be served. RSVP and enjoy one complimentary drink on us when you pre-register! RSVP to Kristin@roostadk.com.