Plans for Main Street during the 2023 Lake Placid World University Games A discussion with the Adirondack Sports Council. Please join ROOST for an in-person presentation by the Adirondack Sports Council on the tentative plans for Lake Placid's Main Street during the Lake Placid 2023 World University Games. Q&A to follow. When: Monday, October 3, 8:30 a.m. Where: Lake Placid Conference Center Board Room, 2nd floor. Please share to help spread the word. If you have any questions about this event, please reach out to Catherine Ericson: catherine@roostadk.com

Downtown Tupper Lake will be hosting a community celebration, dubbed the “Junction Function,” at the Tupper Lake Train Station on Sunday, October 16 from 1 - 3 p.m. The free community event features local businesses, vendors, attractions, live music and artists. Junction Function has been organized by the community of Tupper Lake, in partnership with the Regional Office of Sustainable Tourism (ROOST), to showcase Tupper Lake’s downtown area, businesses and local attractions. The event also coincides with the arrival of the first passenger train at the Tupper Lake Train Station in more than 40 years. Community members and visitors are invited to the free event where they can welcome the train to Tupper Lake, take part in the festivities, learn more about upcoming regional events and area attractions and learn more about development plans for downtown Tupper Lake. Among the many organizations participating in Junction Function include The Wild Center, Adirondack Sky Center and Observatory, ROOST, and Adirondack Rail Trail Association (ARTA). 2023 Lake Placid FISU World University Games representatives will also take part in the event and Tupper Arts will present a pop-up Art Show featuring works from the recent Tupper Lake Plein Air Festival. The event will feature live music by Josh Weise; and local craft brewery, Raquette River Brewing, will be offering tastings. Adirondack Mac, the Lake Placid 2023 FISU World University Games mascot and Ollie, The Wild Center otter mascot, will be on-hand to welcome attendees. Games, prizes and giveaways will round out the family-friendly event. One highlight of the event will be the arrival of the first passenger train since 1981. Adirondack Railroad is making its inaugural journey along a scenic route through the Adirondacks from Utica to Tupper Lake. The 11-hour round-trip includes a one-and-a-half-hour stop in Tupper Lake beginning around 1:30 p.m. As passengers disembark they will be met with the local celebration where they can become acquainted with the community and its attractions, meet business and elected leaders, learn about future developments, and visit downtown businesses. ROOST has created a map of the downtown Tupper Lake so that train passengers and visitors to the community can explore the area during their visit. The map indicates local businesses and restaurants that are a short walk from the train station. Some of the downtown businesses have adjusted their hours of operation to coincide with the event and visitors and local residents are encouraged to visit the downtown area before and after the festival. Community members and those who travel to Tupper Lake for the event will also have the opportunity to board and explore the train while it is at the station. According to Regional Office of Sustainable Tourism’s Tupper Lake Regional Manager, Katie Lalonde, Junction Function is an opportunity for the community of Tupper Lake to celebrate all that the village has to offer, along with sharing information about its ongoing revitalization. “Between the village’s recent submission of a NY Forward Grant for the downtown area, the revival of train service, construction of the highly anticipated Adirondack Rail Trail, coupled with the area’s thriving businesses, attractions and events, Tupper Lake is truly at the junction of a really exciting time.” In September, the village applied to the NY Forward program to gain support for 18 transformative projects in its downtown area, positioning it as a vibrant connector of community and business at the junction of the Adirondack Rail Trail and the scenic rail line. NY Forward was established to support and encourage revitalization of small and rural communities, especially villages, hamlets and other small, neighborhood-scale municipal centers. Tickets are still available for the Adirondack Railroad’s High Peaks Limited inaugural journey. Those interested should visit Adirondack Railroad for information and pricing. Regular trips from Utica to Tupper Lake will begin in 2023. Businesses and organizations that wish to take part in the Junction Function event should visit the Tupper Lake website to sign up. About The Regional Office of Sustainable Tourism The Regional Office of Sustainable Tourism is the destination marketing and management organization for Essex and Hamilton Counties, along with the communities of Tupper Lake and Saranac Lake, all located within the Adirondacks in New York state. ## Contact:Jane Hooper, communications managerRegional Office of Sustainable Tourism518-621-3662518-578-6328 (cell)jane@roostadk.com

The Lake Placid Regional Office of Sustainable Tourism will host a Lake Placid 2023 FISU World University Games information session on Monday, November 21 at 5:30 p.m. at the Lake Placid Conference Center, second floor. Area residents and business owners are encouraged to attend. The event will share information about regional plans and preparations for the 11-day international, multi-sport and multi-location event taking place from January 12-22, 2023. Presenters include representatives from Adirondack Sports Council along with the NYS Olympic Regional Development Authority (ORDA). Information about local and regional business, community resident, visitor and student engagement during the Lake Placid 2023 FISU World University Games will be discussed. Topics will include business-related information, venue information, schedules, traffic impacts, and local celebration venues and activities. There will be an opportunity for attendees to ask questions about the games and related events. The games will take place within communities throughout the region including Lake Placid, Saranac Lake, Wilmington, Canton and North Creek. The Lake Placid 2023 FISU Games are expected to bring more than 2,500 collegiate athletes and delegates from 50 nations and 600 universities to Lake Placid and the surrounding region to compete in 12 sports and 86 events. The Lake Placid region will play host to alpine skiing at Whiteface Mountain in Wilmington and curling in Saranac Lake. ORDA will host events at its Olympic venues in Lake Placid including the opening and closing ceremonies, biathlon, cross-country skiing, Nordic combined, ski jumping, figure skating, speed skating, short track speed skating and the medal rounds for ice hockey. Lake Placid’s Main Street will be the center of activity, with nightly events, live music and medal award ceremonies. Frequently asked questions about the Lake Placid 2023 FISU World University Games can be found by visiting https://www.lakeplacid2023.com/about/faqs. Individuals who would like to email questions and comments prior to the information session can do so by emailing info@lakeplacid2023.com. The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Tupper Lake and Saranac Lake, all located within the Adirondacks in New York state. ### ​​ Contact: Jane Hooper, communications managerRegional Office Of Sustainable Tourism518.578.6328 (cell) 518.621.3662 (office)jane@roostadk.com

The Regional Office of Sustainable Tourism (ROOST) has developed resources for use by local businesses, encouraging Adirondack residents to shop within their local communities this holiday season. The campaign focuses on the importance of supporting local shops, services, and restaurants throughout the holiday season and beyond by supporting community-based holiday shopping events, highlighting the unique shopping opportunities within the region, promoting the importance of supporting the local communities, and highlighting the unique gifts and experiences that are available locally. The “ShopADK'' promotion can be used by any business within the Adirondacks to help promote its products or services as they prepare for the holiday shopping season. Posters, customizable flyers, logos, and social media graphics are available through a free, downloadable tool kit from the ROOST website. The Regional Office of Sustainable Tourism also offers an events calendar that can be used to help promote events and activities. Businesses can use the ShopADK promotional materials to share information about products, services and events in different ways. They can share products on social media, along with the hashtag #ShopADK so that the posts become searchable for those wishing to shop local. Business owners can also send information about their products to the team at ROOST so that they can be included with the weekly “Insider” newsletter, sent to thousands of people each week. ShopADK posters can be displayed within businesses and flyers can be used to share information about specific products, services and events. The flyers can be customized with information about upcoming events and specials, or displayed internally to share product information. According to ROOST Communications Manager Jane Hooper, the ShopADK campaign will help to ensure that the region’s businesses are top-of-mind as people plan for the holidays. “ROOST supports local business by helping to promote the services and products available within the region to both visitors and residents,” she said. “The ShopADK campaign encourages people to shop at our amazing, creative and unique businesses that offer great shopping experiences, excellent customer service, unique products and fun events. The ROOST event calendar is another valuable tool for local businesses and organizations, helping to connect business events with the local residents and visitors. Businesses that are hosting unique and exciting events this season such as live music, art shows, grand openings, offering a chance to meet Santa, book signings, gift wrapping opportunities, “mens shopping nights” or other celebrations, can share that information on the region’s event calendar and Insider newsletter. Local residents can subscribe to the weekly newsletter so that the information is delivered directly to their email. Local residents can sign up for the weekly Insider newsletter for their region by visiting the event promotion page of the ROOST website. Businesses and community organizations are encouraged to use the event calendar throughout the year to help promote upcoming events and activities. The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Tupper Lake and Saranac Lake, all located within the Adirondacks in New York state. Contact:Jane Hooper, communications managerRegional Office Of Sustainable Tourism518.578.6328 (cell) 518.621.3662 (office)jane@roostadk.com

The Regional Office of Sustainable Tourism (ROOST) has welcomed a number of travel writers and social media personalities to the Adirondacks in recent months. The Adirondacks have been featured in Instagram posts, YouTube videos, and print magazines, including Vogue and Rhode Island Monthly. The print and social media features showcase activities that include mountain biking, hiking and kayaking along with more leisurely vacation pursuits such as sightseeing and visiting local attractions. ROOST engages with writers and social media personalities as part of its marketing strategy to encourage story development about the Adirondacks. This includes social media personalities with a significant following, travel writers who work for publications within driving distance of the region, and often includes those with a YouTube channel, Instagram following or Facebook presence. In many cases, these writers share information over a number of different media platforms since they often have websites and personal blogs while working across more than one social media platform. Writers and social media personalities that ROOST engages with are chosen specifically based on their audience demographic, publication distribution, and audience size so that they align with the Adirondacks’ target audience. The Adirondacks are within a day’s drive for more than 25% of the entire North American population, so media outlets with audiences within that geographic radius are prioritized. According to Jane Hooper, communications manager at ROOST, working with travel writers and social media personalities is one tactic that ROOST employs, in addition to traditional advertising, website development, brochures, and direct email marketing. “We know that people receive information about travel destinations from a variety of sources, often depending on their particular areas of interest,” she said. “So, it’s important to share information about the region through a variety of channels; we also need to ensure that the channel appeals to the targeted audience. Marketing has become very segmented - especially for a large region like ours with so many things to offer.” Nicole Kliest, a freelance writer who works with Vogue magazine, visited the Adirondacks in early November. ROOST communications staff spoke with Kliest before her visit to develop the story idea and share pertinent information about the region. ROOST developed an itinerary and made a number of additional suggestions about local communities, restaurants, attractions and hiking trails within Lake Placid, Saranac Lake, Keene and Elizabethtown. The resulting article has been published this week, with an estimated reach of more than 9 million people. “This type of exposure is incredibly valuable for the region,” said Hooper. Gina Danza, also known as Wild Gina, visited Lake Placid, Wilmington, and Tupper Lake in early fall. She is a TV producer and creator for Discovery on Instagram. Her Instagram following is roughly 69,000, many of whom follow her adventures to unique places around the world. Gina has been advocating for the inclusion of diverse narratives and images when referring to travel, in much the same way that ROOST has been working to ensure that the Adirondacks welcome all travelers from diverse backgrounds and abilities. Lambert Mixson produces travel-related mountain biking videos shared on his “Biking with Bobo” YouTube channel and social media accounts. Bobo is a seasoned mountain biker from Asheville, NC with a significant social media presence; his videos have been viewed more than a million times. He visited the Adirondacks in late September, riding trails in Lake Placid, Wilmington, and Elizabethtown with local experts. Bobo also spent time exploring the communities and speaking with residents to learn what makes the Adirondacks special. Three videos chronicling his Adirondack adventures were produced and have been viewed more than 100,000 times. Lauren Clem from Rhode Island Monthly visited various sites across Hamilton County in May for an issue that was published this past fall. The ROOST communications team developed an itinerary that included Potters Resort in Blue Mountain Lake, Raquette Lake Navigation Company, the Adirondack Experience, and Great Camp Sagamore, along with restaurants and other attractions within Hamilton County. The resulting story focused on the region’s beauty and activities, along with regional history. The article emphasized that Rhode Island is within a day’s drive of the region, making it a great option for people looking to escape to a small town with great amenities, big experiences, and vibrant scenery. According to ROOST Communications Coordinator Sydney Aveson, one of the organization’s goals is to support the local economy by promoting the region to travelers, while protecting the Adirondack lifestyle. “Encouraging sustainability by sharing information about towns, villages and activities throughout the region is especially important,” she said. “ROOST shares information about the Adirondacks as a whole, encouraging people to also explore the region. While some areas are always a natural draw for visitors, we intentionally encourage people to learn about and visit all of the different communities by sharing what makes them interesting and unique.” The Regional Office of Sustainable Tourism works to share information about visiting the region, along with improving communities, encouraging environmental protections and managing the impacts of tourism on the region. Its marketing plan is updated each year with goals and priorities for its work. Priorities include presenting information about the region to writers and social media personalities that have diverse audiences while showcasing all areas of the region. ROOST also works to promote travel to the region outside the traditionally busy times, such as mid-week and during the months that traditionally experience fewer travelers. The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Tupper Lake and Saranac Lake, all located within the Adirondacks in New York State. ROOST is also a Community Member of the Leave No Trace Center for Outdoor Ethics. Contact: Sydney Aveson, communications coordinatorRegional Office of Sustainable Tourism518.523.2445sydney@roostadk.com