Find employees Looking for amazing employees to round out your team? This is your opportunity to promote job openings as part of the WorkADK campaign. How it works We know it can be hard to find summer help and we want to make it easier for you. Add your available job opportunities to Indeed at no cost, and you’ll be included in the WorkADK campaign. ROOST will actively promote the WorkADK site through a variety of channels, including social media, in order to highlight the many benefits of living and working in the Adirondacks. We want to drive diverse traffic to your listings to help you find the employee that best fits your needs. Make your job stand out Include information on housing for staff. Offer incentives such as sign-on bonuses, staff discounts, and free activities. Be sure to highlight any of the incentives you offer in your listing! Questions? Don’t hesitate to reach out to us! Email us at info@roostadk.com or call us at (518) 523-2445.

The Regional Office of Sustainable Tourism (ROOST) has received two awards from the New York State Tourism Industry Association (NYSTIA). The awards were announced on May 5, in observance of National Travel and Tourism Week, recognizing outstanding initiatives and achievements of New York state’s destination marketing organizations, attractions, and other tourism-related businesses. Categories included marketing campaigns, destination management initiatives, location stewardship, innovation and leadership. The NYSTIA “Economic Development & Destination Improvement” award recognized ROOST for its transition from a destination marketing organization (DMO) to a destination marketing and management organization (DMMO). “The distinction is significant,” according to James McKenna, CEO of ROOST. “Historically, the role of organizations like ROOST has simply been to boost the economic impact of tourism for the region. While ROOST continues to do that, it is also focused on its partnerships with local governments, businesses, organizations and community members. These partnerships help to ensure that we develop and support initiatives that enhance the lives of community residents while contributing positively to tourism infrastructure and the tourism economy. ROOST and its partners have forged this partnership to encourage sustainability of the region - economically, socially and environmentally.” ROOST CEO James McKenna also received an award from NYSTIA for his leadership and contribution to the ROOST transition to a destination marketing and management organization. Examples of ROOST’s work in 2021 that illustrate its transition to a DMMO include: Establishment of the North Elba Local Enhancement and Advancement Fund, supporting community enhancement projects through a dedicated 2% Essex County occupancy tax, implemented in 2020 after ROOST advocacy. Establishment of the Ironman Task Force to evaluate the economic and community impacts of the Lake Placid Ironman triathlon. The goal was to gather information and make recommendations regarding community impact, along with changes that can be made to alleviate negative impacts. Development of a destination management plan (DMP) for the Village of Lake Placid and the Town of North Elba. This 10-year plan aligns priorities of local government, economic development, community organizations, and residents to balance the tourism industry with community needs; ultimately ensuring quality of life for residents and quality of place for visitors. In addition to community-based initiatives, destination management messaging has been included within marketing outreach; specifically including information regarding sustainability, health protocols and staffing issues in the Adirondack region. Another local award recipient, The Wild Center, received industry recognition for its campaign: “Get Outside – Push Forward & Thrive Project” for the Excellence in Overall Tourism Marketing: Private Sector category. This year, the New York State Tourism Excellence Awards acknowledged the challenges faced by the tourism industry and all that was accomplished, ultimately contributing to the recovery and resurgence of New York state’s tourism industry. “Travel and tourism was the industry most adversely affected economically by COVID-19. Despite the many challenges the pandemic presented to the industry, the new technologies, techniques, and strategies adopted by New York’s tourism professionals have contributed to a resurgent industry embracing best practice destination marketing, management, and stewardship,” observed Dana Krueger, board chair of the New York State Tourism Industry Association. The New York State Tourism Excellence Awards are juried by a panel of industry experts under the auspices of the New York State Tourism Industry Association. Individuals and tourism organizations throughout the state were represented, and the judges were challenged by the diversity and quality of the entries. “Working collaboratively in New York state’s tourism community enables you to network with some of the best minds, most experienced individuals, and trendsetting thought leaders in the global tourism industry,” states Bob Provost, president of the New York State Tourism Industry Association. “The individuals, campaigns, initiatives, and projects being honored are world-class. I am humbled by their achievements and service to their communities.” Award recipients will be honored at a ceremony in New York City on October 27, 2022. ContactJane Hooper, communications managerRegional Office of Sustainable Tourism518-523-2445

You are cordially invited to a presentation of New York State's Fiscal Year 2023 Budget with Parks Commissioner Erik Kulleseid. May 16, 2022 at 1pm Conference Center at Lake Placid, 2nd floor 2608 Main Street, Lake Placid, NY Hosted by: Regional Office of Sustainable Tourism (ROOST)Olympic Regional Development Authority PLEASE RSVP to Kristin@roostadk.com if you would like to attend. Space is limited. Please leave a few extra minutes for parking due to the current Lake Placid Main Street construction detours and one-way traffic. Thank you and we hope you can join us for this presentation.

The first annual Raquette Pond Brewfest will take place at Flanders Park on June 4 from 3-7 p.m. The event will showcase 16 breweries, providing an opportunity to sample local and award-winning beers. The family-friendly event will also feature food trucks and music throughout the afternoon and evening. Breweries from throughout the Adirondack Park will be serving some of their most popular creations; and some will share their award-winning beers, along with newly created brews for the season. According to organizers, Raquette Pond Brewfest is expected to become a popular kick-off to the summer season, with next year’s event already being planned. “As we are planning this year’s Brewfest, we are also thinking about what future Brewfest events could look like,” said organizer Jocelyn Law. “We have had discussions about including crafters, other activities for kids, performers, and, of course, additional brewers. The opportunities are endless.” The establishment of local brewers throughout the Adirondacks in recent years has offered residents and visitors the opportunity to sample local creations, often in a setting that showcases the region. Local breweries often serve favorite local food, have outdoor seating, fire pits and regularly welcome musicians. The Raquette Pond Brewfest event is building on the success of Brewski, a winter event in Tupper Lake where participants can snowshoe or ski along the area’s network of cross-country ski trails, with brew stations set up along the way, offering local beers from many different brewers. “We are really excited about this year’s event, which is proving to be bigger than originally expected. The breweries, village board and local businesses have really supported the idea,” said Katie LaLonde, Regional Office of Sustainable Tourism Hamilton County and Tupper Lake marketing manager. “This event will provide a great opportunity for local brewers to showcase their craft, while hosting a really fun event for the community to kick off the summer season.” Tickets for Brewfest are $30 each and can be purchased on the event’s website. ### Contact:Jane Hooper, communications managerRegional Office of Sustainable Tourism518-621-3662jane@roostadk.com

This week, organizers of the 2022 Great Adirondack Garage Sale continue to register participants for the event. Families that would like to participate as sellers can share the location of their garage sale, along with a description of items for sale on the event website, GreatAdirondackGarageSale.com. The listing is free. The Great Adirondack Garage Sale takes place on Memorial Day weekend, May 27 - 29, 2022, within the Adirondack region of upstate New York. The event takes place throughout communities along a 200-mile trail, along NYS routes 28, 30 and 3. Currently, there are more than 100 garage sale locations listed on the event website. The annual event has become incredibly popular, with residents and visitors taking advantage of the opportunity to sell and purchase unique household items, gently used furnishings and quirky treasures. “We are so excited about this year’s event, which is proving to be bigger and better than ever,” said Katie LaLonde, Regional Office of Sustainable Tourism Hamilton County and Tupper Lake marketing manager. “This region of the Adirondack Park promises unique small towns and big experiences, and this event will most certainly showcase that,” she laughed. “It seems that people have been decluttering their households over the past couple years, so we are expecting a lot of items available for purchase.” The Great Adirondack Garage Sale route meanders through the communities of Old Forge, Inlet, Raquette Lake, Indian Lake, Blue Mountain Lake, Long Lake, Tupper Lake, Cranberry Lake, Piercefield, Wanakena, Newcomb, and Speculator, with additional stops at small hamlets and rural locations in-between. The garage sale route can be easily followed by using one of the printed maps available within each community. The event website also includes an interactive map that showcases sale locations. Each listing includes information about available items, entered by the seller. Those wishing to add details about their garage sale can also use the event website; using the “add your sale” section. The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Tupper Lake and Saranac Lake, all located within the Adirondacks in New York state. ### Contact:Jane Hooper, communications managerRegional Office of Sustainable Tourism518-621-3662jane@roostadk.com