Lake Placid, Adirondacks, USA — The Regional Office of Sustainable Tourism (ROOST) announces its new Adirondacks, USA Ambassador Program and is looking for individuals who want to share their Adirondack experiences on social media. The goal of the program is to promote and inspire travel in Essex, Franklin and Hamilton counties through social media. Ambassadors will be asked to post captivating and authentic content, encouraging travelers to visit the Adirondacks. “These creators will have a passion and appreciation for the Adirondacks and all this region has to offer,” said Michelle Clement, ROOST’s director of marketing. “By becoming a brand ambassador, they will be collaborating with us to share the story of their Adirondack experiences." In order to qualify, applicants should meet the following criteria: Actively use multiple social networking platforms (Instagram,Twitter, Facebook). Demonstrate an advanced awareness of social media. Have a willingness to share images, videos with Adirondacks, USA for posting. Have the potential to reach a large number of people using digital platforms. Anyone interested in applying for the ambassador program should visit http://www.roostadk.com/team/adirondacks-usa-ambassador.

FOR IMMEDIATE RELEASE contact: Carrie Gentile, communications coordinator phone: 518-621-3665 cgentile@roostadk.com ADIRONDACKS, USA - North Country golf courses and hotels, located just across the U.S. border in the Adirondacks, have partnered to offer Canadian at par golf and stay packages. The promotion is aimed at Quebec and Ontario golfers, many of whom already enjoy these classic North Country courses and spectacular scenery, but will welcome the savings. The dollar-for-dollar deal includes 72 challenging holes at four picturesque courses, paired with select lodging that offers plenty of amenities. Drive time between the courses and Ottawa or Montreal is two to three hours. Golf and stay packages are valid through the fall and can be booked at GolfAtPar.com. They include one- or two-night accommodations, two or three days of unlimited golf, and guaranteed tee times when booked a week ahead. Golf bags will be stored for free at the clubs, and the cart is free for the first round each day. Participating courses include the beautifully manicured 36-hole Malone Golf Club, designed by golf architect Robert Trent Jones. The club was awarded 4.5 stars by Golf Digest and received the "Good Service" seal for both the East and West courses. Not-to-be-missed courses also include the Saranac Golf and Country Club, designed by Seymour Dunn and hailed as the most immaculately maintained course in the Adirondacks, and the Tupper Lake Golf Club, a mountain course designed by Donald Ross with mountain and lake views. In addition to golf and stay packages, the Tupper Lake course offers greens fees at par. ###

FOR IMMEDIATE RELEASE April 23, 2018 CONTACT: Kelsey Cassidy, event organizer KelseyTorrance@live.com EAT ADK Restaurant Week Announced Third Annual Event to Take Place May 3 – May 10 Restaurants in Lake Placid, Saranac Lake, Tupper Lake, Wilmington, and Harrietstown to Participate Lake Placid, NY – The region will host the third annual Eat ADK Restaurant Week from Thursday, May 3, 2018 through Thursday, May 10, 2018. This year’s event features restaurants from five communities: Lake Placid, Saranac Lake, Tupper Lake, Harrietstown and Wilmington. Thirty-six restaurants will offer three course dinners at fixed price points of $15, $20, or $30. This year’s participating restaurants are Big Tupper Brewing, Big Slide Brewery and Public House, Desperados, Lake Placid Pub and Brewery, Wyatt’s, ADK Pizza and Pasta, Eleanor’s Pasta Kitchen, Campfire, Top of the Park, Casa del Sol, Salt of the Earth Bistro, Red Neck Bistro, Lisa G’s, Delta Blue, Generation’s Tap and Grill, The Cottage, The Pourman’s Tap House, Lake View Deli, Dancing Bears, Mis Amigos, Left Bank Café, The Marketplace Pub and Deli, Wiseguys Sports Bar and Grill, Bitters and Bones, The Lobster Reef, Kanu, The Interlaken Inn, Liquids and Solids, Blue Moon Café, Amado Restaurant and Café, Purple Saige, Caffe Rustica, The Fiddlehead Bistro, Taste Bistro, ‘dack Shack, Lake Clear Lodge, and Well Dressed Foods. Presenting sponsors for this year’s event are the Lake Placid Business Association and Paul Smith’s College. Additional sponsors include Pure Placid, Saratoga Olive Oil, Symquest, Coca Cola, Mike Foote State Farm Insurance Agency, and Adirondack Health. Throughout Restaurant Week, many retailers, restaurants, and other organizations will be hosting special events related to food. “We are very excited about the diversity of participating restaurants from our five communities,” said Eat ADK committee chairwoman Kelsey Cassidy. “The restaurants highlight the many culinary options available in the Olympic region.” “The Adirondack Region offers diverse, world-class dining and accommodations that attract visitors all year long,” said Jim McKenna, president of the Regional Office of Sustainable Tourism (ROOST). “The specials offered at participating restaurants during Restaurant Week will encourage locals to try new establishments and at the same time attract visitors to the area who will also stay at our hotels and shop in our stores.” This year’s event highlights both established restaurants as well as recently-opened enterprises. New participating restaurants can be found in all five participating municipalities. Paul Smith’s College has provided significant support to the event. The idea for Restaurant Week originated out of a class led by assistant professor Kelly Cerialo. Cerialo’s students work to organize the retail and hospitality components of the event. For continuous updates on Eat ADK Restaurant Week visit EatADK.com The purpose of the Lake Placid Business Association is to promote and protect the commercial vitality of Lake Placid’s business districts, recognizing their significance to the quality of experience for our visitors in order to enhance the quality of life for our community. ###

A dramatic increase in trail usage throughout the High Peaks and other areas of the Adirondacks over the past few years has led to overcrowding on trails and parking areas, and the degradation of trail conditions. In response, the DEC created a list of recommended hikes outside of the High Peaks. There are numerous lesser-hiked trails that offer great scenic vistas, but without the crowds. The department also is spreading the word on spring recreation in the Adirondacks and offers guidelines on how to safely enjoy the outdoors in mud season. These documents can be printed and given to your guests or customers so they can have a safe and good outdoor experience, while mitigating the issues associated with overcrowded trails. Please share with our visitors! Spring Recreation Recommended Hikes Outside the Adirondack High Peaks RECOMMENDED HIKES OUTSIDE THE ADIRONDACK HIGH PEAKS - French

For Immediate Release Contact: Valerie Abraham-Rogers email: abrahamrogers@gmail.com INVITATION TO FIRST LAKE PLACID COMMUNITY DAY ON MAY 20 Distinguished Volunteer of the Year awards will be announced at the event Lake Placid, NY— The Lake Placid Community Day Committee invites all who make Lake Placid special to celebrate the community and its rich legacy of volunteerism with a picnic and party on May 20. WHO: If you live, work or volunteer in Lake Placid, you are invited. WHAT: It’s a community-wide picnic and party, complete with live local music, kids’ games, food and drink — all of it free to residents. It’s also a celebration of the volunteer spirit in Lake Placid. The Community Day event will promote the many volunteer opportunities available in the region to current and new residents. Local organizations are invited to the event to showcase their work and inform the community what they’ve been up to. The committee will also present the Distinguished Volunteer of the Year award. WHERE: North Elba Horse Show Grounds WHEN: Sunday, May 20, from 1-5 p.m. This party is the inaugural year of a volunteer-produced event and is a joint initiative of the Lake Placid/North Elba Community Development Commission and ROOST. For the mission statement and more information, go to the event’s Facebook page: https://www.facebook.com/lakeplacidcommunitycelebration/. ###