December 13, 2018 As a way to help welcome guests and visitors to Lake Placid this winter, when we will be hosting several World Cups and other major competitions and events, ROOST designed "Welcome World" flags that are available complimentary to business owners. Please stop by the Lake Placid Visitors Service center at 2608 Main Street to pick one up to hang outside your business or organization.

December 13, 2017 Regional Office of Sustainable Tourism (ROOST) representatives provided a destination marketing program status report to Tupper Lake and Piercefield residents and officials last Thursday evening, Dec. 7 at Big Tupper Brewing in Tupper Lake. The event provided a networking opportunity, and a chance for audience members to ask questions about ROOST’s scope of work and marketing strategies. It was also a great chance to reacquaint business owners and other officials with their regional marketing manager, Katie Stuart. The presentation included a snapshot of marketing results for the year 2017, and a profile of the visitors to the region. ROOST manages paid and earned marketing campaigns, destination website development (TupperLake.com), social media accounts, content development, communications, special projects, and creates and maintains a video and photo database. Click here for press coverage of the event. The full presentation can be found here: Tupper Lake 12.7.17 ROOST is holding these marketing reviews in each of its eight regional destinations and are open to all interested municipal leaders, businesses, organizations, and individuals. The agendas will include a short presentation by ROOST staff, time for Q&A, and a networking opportunity with light refreshments. Upcoming reviews include: Malone: January 11, 5-6:30 p.m. at Donovan’s Steak and Ale. Contact Tim Lamay to RSVP: tim@roostadk.com Whiteface Region: January 25, 5-6:30 p.m. at Pourman’s Tap House. Contact Catherine Ericson to RSVP: catherine@roostadk.com Dates for the Hamilton County and Schroon Lake Region’s marketing reviews are being finalized and will be announced soon.

December 13, 2017 The graph below illustrates the top ten overall markets our regions' websites sessions originated from this year. This includes our eight regional websites and the umbrella site, adirondacksusa.com. These numbers are 2017's year-to-date. ROOST tracks the demographics of our website traffic to effectively target our marketing efforts.

December 13, 2017 A large crowd gathered last week at a tourism roundtable led by Basil Seggos, commissioner of the New York Department of Environmental Conservations and Ross D. Levi, executive director of tourism at Empire State Development. The two-hour event drew about 80+ people to the Conference Center at Lake Placid on Dec. 5. It was an opportunity to discuss the future of tourism and its impact on the North Country economy. Audience members and panelists shared their thoughts on the transportation limitations in the region, and the need for more facilities and lodging in certain areas of the Adirondacks. Mr. Levi led a discussion on the key barriers to building more lodging in the Adirondacks and possible ways the state could help with that effort.

December 28, 2017 Update: The Holiday Fun Zone at Mid's Park has been busy all week with visitors stopping by for complimentary s'mores and hot chocolate. To help during this recent cold weather, ROOST added a heated tent and outside heaters to help keep guests warm as they enjoy the festive atmosphere. ROOST's Lake Placid Regional Marketing Manager Catherine Ericson said the sub-zero temperatures has not dampened the spirit or fun on Lake Placid's Main Street. HOLIDAY FUN ZONE IS RETURNING TO LAKE PLACID'S MAIN STREET December, 20, 2017 Lake Placid, NY - The Regional Office of Sustainable Tourism (ROOST) and the Olympic Regional Development Authority (ORDA) is partnering to bring the Holiday Fun Zone back to Lake Placid’s Main Street this December. From Dec. 26 to 31, families can head to Mid’s Park after a day of playing, from 4 to 6 p.m., for some holiday fun. Community members will be welcoming visitors to the village and providing free hot chocolate and s’mores. Families can warm up by crackling fires while enjoying traditional Adirondack treats, a live DJ and giveaways. ###