22 Oct ROOST to host Adirondack Destination Summit
The Regional Office of Sustainable Tourism (ROOST) will host a gathering of destination planning committee representatives from 13 Adirondack Tourism Destination Areas (TDAs) on Friday, Oct. 24, at the Conference Center at Lake Placid.
The gathering on Friday will begin with registration at 10:30 a.m. The program will be facilitated by outside consultant and destination development expert Joe Lathrop of OCG, a New York City-based consulting firm. At 11 a.m. each Tourism Destination representative will provide a brief overview of their region’s progress. In addition to the TDAs, a representative from the Lake Placid Retail Tourism Development Group will present an overview of a recent survey. This will be followed by breakout work sessions to identify synergies and challenges and explore further opportunities for collaboration, then a wrap-up session to discuss the destinations’ gaps in product, inhibitors to growth and current strengths.
The TDAs are currently in various stages of progress in the ROOST-led destination development process. “Most of these TDAs have completed the inventory of assets and are beginning to develop strategies and goals,” said James McKenna, ROOST CEO. “This gathering will serve as both a networking forum and a valuable work session for these community stakeholders.”
The overall goals of the destination master planning process mirror those of the sustainable tourism credo: Grow the existing tourism economy without negatively impacting the residents’ quality of life. The goals of the process are to put tools in place to attract private investment in tourism, and to develop tourism infrastructure to transform the region by driving community development and leveraging private investment in tourism destination area communities and corridors.
A summary of the day’s results will be compiled and distributed to the collective group following the Summit.
Questions regarding the Summit and/or the TDAs should be directed to Kerry Blinn at firstname.lastname@example.org or at 518.523.2445 x113.