Roost Hires Lake Placid/Whiteface Regional Marketing Manager

26 Jul Roost Hires Lake Placid/Whiteface Regional Marketing Manager

Lake Placid, adirondacks, usa —The Regional Office of Sustainable Tourism (ROOST) is pleased to announce the addition of Catherine Ericson as the Lake Placid and Whiteface Regional Marketing Manager.

Ericson has been on the job a few weeks and is serving as a liaison between community stakeholders, travelers, and ROOST, and supports and coordinates destination marketing strategies for the two regions. She oversees the destination websites, and, and is responsible for the regions’ social media marketing.

She has strong ties to the region and an in-depth knowledge of the destination’s assets with regards to tourism. For the past 20 years, Ericsson has lived and worked in Lake Placid, raising two children with her husband. Most recently, she was an integral member of the marketing team for their family-owned businesses that include the Lake Placid Pub & Brewery, Big Slide Brewery and Cake Placid.

“Catherine’s mix of marketing, team-building skills and in-depth knowledge of the area is a great asset for us and the communities she now promotes,” said ROOST CEO James McKenna. “We are excited to welcome her to the team and anticipate great contributions from her as we continue to work on collaborative efforts to promote Lake Placid and the Whiteface Region.”

“I’m  passionate about this community and the quality of life we enjoy here. This region is one of a kind,” Ericson said. “I look forward to working with local organizations and business owners toward increased economic growth by promoting the very experiences that make this such a wonderful place to live.”

ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex, Hamilton and Franklin counties in the Adirondacks of New York. ROOST operates five offices located in Lake Placid, Crown Point, Malone, Tupper Lake and Saranac Lake. For more information about ROOST and its team, visit   


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