ROOST’s annual Leisure Travel Study is a comprehensive traveler report for Essex and Hamilton Counties of the Adirondacks. It is designed to track visitor trends in areas like trip length, outdoor recreation and lodging, and traveler demographics to inform marketing and planning.
Every year, ROOST conducts a study to better help our organization meet the needs of the regions we represent, as well as provide valuable information for area businesses and organizations. This research includes annual detailed visitor information, estimated traveler expenditures and analysis, and an estimated return on investment (ROI) for the region's marketing expenditures.
2024 Leisure Travel Study (Full Study)