04 Dec Resources: 6 Things Tourism Businesses Should Know About Their DMO
Picture this: a room full of about 300 people sitting at tables, watching, listening to, and laughing with a speaker on stage. All of the attendees have at least two electronic devices in front of them; many are monitoring and operating a laptop, tablet AND smartphone. All are simultaneously watching the screens adjacent to the speaker that scroll the real-time conversation on Twitter about the speech currently in progress.
These are my people.
I was recently privileged to attend the SoMeT marketing conference in Nashville, which had an agenda aimed specifically at Destination Marketing Organization (DMO) professionals. Given the fact that our markets’ travel decisions are made online, the content of the sessions was of course all about digital marketing, content development and social media.
It was a great opportunity to learn, but more importantly it was a great forum for networking with people from all over the world who do what I do and face the same challenges that I face in today’s communications landscape.
Dominating those challenges is time management in the context of the noisy distraction of managing 30+ social media accounts while still engaging with traditional media and our marketing partners.
Though there were many takeaways for implementation in our region’s destination marketing efforts, I also ran across a blog from one of the conference organizer’s strategists that I wish I had written, and thought would be of great interest to our marketing partners.
WHAT DO YOU THINK?
Please read the short post at your leisure, and then come back here and leave us a comment with any thoughts or questions you might have!
6 Things Tourism Businesses Should Know About Their DMO – BY WILLIAM BAKKER of DESTINATION THINK!
– Kim Rielly, director of communications, ROOST
William BakkerPosted at 12:35h, 04 December
Thanks for the write-up and link to my post. Let me know if you receive any feedback.
Kimberly RiellyPosted at 14:21h, 04 December
Thanks, William – awesome post. I’ll let you know about any feedback for sure!
Margaret ErnenweinPosted at 19:51h, 04 December
Not sure I inderstand this correctly. You want us to use your setvice not question anything you do and shut up if you don’t get results?
Kimberly RiellyPosted at 11:01h, 05 December
We thought that this blog would better explain the role of a DMO. (Sometimes businesses are confused about the difference between a traditional chamber of commerce and a DMO, for instance.) Of course, we highly encourage our marketing partners to provide us with plenty of feedback! We want to keep the lines of communication open – it’s the best way to make sure we are all on the same page and moving forward collectively in the best interest of our destinations. Thanks for your input!
Sheila ScarboroughPosted at 14:07h, 05 December
It was a pleasure to be able to feature your destination and blog in the presentation. Thanks for posting about it!
Kim RiellyPosted at 15:19h, 05 December
Thanks, Sheila! ALWAYS great to see (and learn from) you!