Perfecting Placid Toolkit

Perfecting Placid

As Lake Placid undergoes a reconstruction initiative for its Main Street infrastructure, ROOST in partnership with the Lake Placid Business Association has developed a toolkit for community use. The toolkit is designed to provide resources for businesses so that collectively we can use one consistent message to help communicate that Main Street is OPEN FOR BUSINESS while helping to set expectations and provide information to both community members and travelers. We encourage you to use these materials as you communicate with customers and promote your business.


Need Brochures?


If you would like brochures to hand out to customers with information on detours, parking, and where to get the latest tips for navigating with ease, please contact Brooke at (518) 524.2445 or email to arrange for pick-up or delivery.

Perfecting Placid Flyer


Download and print this flyer to help direct your customers to the latest information on the Main Street upgrade, the current traffic patterns, parking, etc. The QR code on this flyer will take people to for user-friendly access to this info.


If you would like a transparent window cling of this flyer, please reach out to ROOST at (518) 524.2445 to arrange for pick up or delivery.

Perfecting Placid Digital Files


Share import info with your customers using the Perfecting Placid message. The following digital package includes website banners, email banners, and graphics appropriately sized for social media (Facebook, Twitter, and Instagram).


Hashtag: #PerfectingPlacid

Perfecting Placid Logo


Download the Perfecting Placid Logo to add to your own images and marketing materials.

Social Media


A message is only successful through its amplification. If we all work together to share the same message it will be heard, but if multiple messages are put out there it will create confusion. ROOST will be using the message of Perfecting Placid alongside #PerfectingPlacid throughout the Main Street construction in our social media plan to maintain a consistent message. If everyone uses this hashtag, we can search it to share your posts, and if we are all using the same message then everyone will know what “Perfecting Placid” is and what it means.


ROOST will be posting videos of locals shopping at their favorite stores or eating at their favorite restaurants on Main Street in a series called Main Street Mondays. We will also be giving updates on the construction each Thursday before the weekends so that travelers know what to expect when they arrive. 


It’s time to get creative and get leverage social media to incentivize customers to visit your business. Some social media ideas to get creative: 


    • Live videos
    • Pre-recorded videos
    • Instagram Reels
    • Show off new products
    • Highlight something unique to your business
    • Specials/sales/discounts/packages on food, shopping, lodging, etc. 
    • Highlight your staff and their stories 
    • Video on how/why you started your business
    • Have customers share short fun videos about their recent purchases using the hashtag #PerfectingPlacid
    • Download and use these #PerfectingPlacid social graphics:  Facebook  |  Instagram  |  Twitter

Remember to check back often as we will be continuing to add additional resources to this toolkit.