Community event organizers are encouraging Adirondack residents and visitors to support the region’s small businesses by shopping locally throughout the holiday season. Small Business Saturday will be held on November 28, highlighting the importance of shopping small and keeping dollars in local communities.
The Regional Office of Sustainable Tourism’s (ROOST) annual #ShopADK campaign promotes small businesses throughout the Adirondacks during the holiday season, helping support the region’s communities, business owners, and their employees. The campaign provides free promotional tools for businesses while encouraging everyone to shop at the region’s small businesses.
Holiday celebrations and business-led special events provide opportunities to discover unique gifts, enjoy personalized service, and experience the character of Adirondack communities. A variety of seasonal shopping events and festivities are planned throughout November and December.
According to ROOST COO Mary Jane Lawrence, residents and visitors to the region are often intrigued by the unique gift ideas available at local businesses and feel a sense of pride by supporting the area’s small business owners. “Retailers generally earn 40% of their annual sales between October and December, making holiday shopping an important opportunity to support local businesses,” she said. “Community shopping events showcase unique gifts and help keep spending in our local economy.”
Towns and villages throughout the Adirondacks are planning holiday celebrations, craft fairs, and other community events that encourage shopping and dining locally, with many coinciding with Small Business Saturday. These festivities offer residents and visitors a chance to explore the region’s communities, browse handcrafted goods and unique gifts, and take advantage of seasonal specials at local businesses while getting a head start on holiday shopping.
“The holidays bring out the best of our Adirondack communities, with holiday events, unique shops, and welcoming restaurants,” said Lawrence. “Choosing to shop and dine locally helps our communities thrive year-round.”
Residents and visitors can find a full listing of holiday events, celebrations, and community gatherings throughout the Adirondacks at AdirondacksUSA.com/events.
The Regional Office of Sustainable Tourism is the destination marketing and management organization for Essex and Hamilton counties, along with the communities of Lake Placid, Tupper Lake, and Saranac Lake, all located within the Adirondacks in New York state.