Who We Are

The Regional Office of Sustainable Tourism/Lake Placid CVB is a 501c6 not-for-profit corporation.

ROOST is the accredited Destination Marketing Organization (DMO) for Lake Placid and Essex County, Hamilton County, Saranac Lake, Tupper Lake, and Piercefield in New York.

ROOST has continuously evolved to stay ahead of the changing destination marketplace.

Our Destination Marketing focus is based in traditional advertising, digital marketing, public relations, and by harnessing the power of electronic media. In house staff manage all facets of our tourism marketing initiatives for the 8 website regions we serve.

Additionally, we service our regions with destination development planning strategies and a hands on approach to foster and promote growth. Our main office in Lake Placid, and we have satelite offices in Tupper Lake, Crown Point, and Saranac Lake.


Fostering connections between locals, visitors and the world to elevate our communities.


Enrich the lives of residents and visitors by creating a tourism economy that sustains itself over time — economically, socially and environmentally.