Destination Marketing

Regional Office Of Sustainable Tourism

Who We Are

The Regional Office Of Sustainable Tourism -ROOST- is the accredited Destination Marketing Organization (DMO) for Lake Placid and Essex County, Saranac Lake and Hamilton County. ROOST has continuously evolved to stay ahead of the changing destination marketplace. The Regional Office of Sustainable Tourism/Lake Placid CVB is a 501c6 not-for-profit corporation that is responsible for promoting the Schroon Lake Region, Lake Champlain Region, Whiteface Region, Saranac Lake, Lake Placid and Hamilton County regions.

Our Destination Marketing focus is based in traditional advertising, digital marketing, public relations, and by harnessing the power of electronic media. Additionally we service our regions with destination development planning strategies and a hands on approach to foster and promote growth. We operate a main office in Lake Placid NY, one in Crown Point NY and staff a visitors center in Saranac Lake.

What is Sustainable Tourism?

Sustainable Tourism reflects the concept that in order for the region to achieve economic success through tourism, promotion of the existing product must be balanced with sustainable growth.

Sustainable tourism, in its purest sense, is an industry which attempts to make a low impact on the environment and local culture, while helping togenerate income and employment without overtaxing any resources -whether human, environmental or man-made. The ultimate goal of sustainable tourism is to improve the quality of life for residents.

What to Learn more about the work we do or how we can help you:

 

News Room

Lake Placid Marathon and HalfSunday, June 8, 20148 am – 2 pmTraffic and Detour Information Main St.- Closed between Lake Placid Club Drive (Central Garage Mobil) and Mirror Lake Dr. (High Peaks Resort) from 7:45 am until 8:30 am.Mirror Lake Drive...
All are invited to attend the next Adirondack Economic Development Strategy Regional Workshop!WHERE: Wilmington Community Center in Wilmington, NY WHEN: 6:30- 8:30pm on June 3, 2014. Attendees will participate in discussion of the project's Adirondack...
SARANAC LAKE – Rural healthcare is evolving, and Adirondack Health has invited a national expert to share his perspective and ideas for adapting to a shifting landscape.Eric K. Shell, a Director with Stroudwater Associates, will lead a presentation and...
Ticonderoga, NY – May 14, 2014 – The Ticonderoga Area Chamber of Commerce (TACC) is pleased to announce an upcoming Training Program in coordination with North Country Community College, Tedra L. Cobb and Associates and AmeriCorps for the Adirondacks....
Lake Placid, N.Y. - The Lake Placid North Elba National Volunteer Week Committee is pleased to announce the selection of both Adult and Youth Distinguished Volunteers of the Year for 2014. Dean Dietrich, of Lake Placid, is the 2014 adult volunteer...
(Lake Clear, NY)   The Adirondack Wellness Summit will be held on Tuesday, May 13th at the Lake Clear Lodge & Retreat in Lake Clear, N.Y.The retreat themes include "Increasing our role as a wellness travel destination" and "Furthering our...
The North Country Chamber Government Affairs Breakfast Forum features a workshop on investment funding of business and venutres, in partnership with Thomas P. DiNapoli, New York State Comptroller. To register online visit northcountrychamber.com.
Lake Placid Road closure

NOTICE: On Tuesday, May 6th at 7 am, Route 73 will be closed between Mill Pond Drive and McIntyre Way and Station Street will be closed at the Route 73 intersection near Lisa G's until Friday, May 23rd at 5 pm. to make the much...
NORTH ELBA, N.Y. - The North Elba/Lake Placid National Volunteer Week Committee is now accepting nominations for North Elba/Lake Placid's 2014 Distinguished Volunteer.National Volunteer Week began in 1974 when President Richard Nixon signed an executive...
 LAKE PLACID, N.Y. — The Lake Placid CVB/Regional Office of Sustainable Tourism has been granted renewal of its accreditation through the Destination Marketing Accreditation Program (DMAP).The DMAP is administered by Destination Marketing...