Destination Marketing

Regional Office Of Sustainable Tourism

Who We Are

The Regional Office Of Sustainable Tourism -ROOST- is the accredited Destination Marketing Organization (DMO) for Lake Placid and Essex County, Saranac Lake and Hamilton County. ROOST has continuously evolved to stay ahead of the changing destination marketplace. The Regional Office of Sustainable Tourism/Lake Placid CVB is a 501c6 not-for-profit corporation that is responsible for promoting the Schroon Lake Region, Lake Champlain Region, Whiteface Region, Saranac Lake, Lake Placid and Hamilton County regions.

Our Destination Marketing focus is based in traditional advertising, digital marketing, public relations, and by harnessing the power of electronic media. Additionally we service our regions with destination development planning strategies and a hands on approach to foster and promote growth. We operate a main office in Lake Placid NY, one in Crown Point NY and staff a visitors center in Saranac Lake.

What is Sustainable Tourism?

Sustainable Tourism reflects the concept that in order for the region to achieve economic success through tourism, promotion of the existing product must be balanced with sustainable growth.

Sustainable tourism, in its purest sense, is an industry which attempts to make a low impact on the environment and local culture, while helping togenerate income and employment without overtaxing any resources -whether human, environmental or man-made. The ultimate goal of sustainable tourism is to improve the quality of life for residents.

What to Learn more about the work we do or how we can help you:

 

News Room

NORTH ELBA, N.Y. - The North Elba/Lake Placid National Volunteer Week Committee is now accepting nominations for North Elba/Lake Placid's 2014 Distinguished Volunteer.National Volunteer Week began in 1974 when President Richard Nixon signed an executive...
 LAKE PLACID, N.Y. — The Lake Placid CVB/Regional Office of Sustainable Tourism has been granted renewal of its accreditation through the Destination Marketing Accreditation Program (DMAP).The DMAP is administered by Destination Marketing...
 A summary of current ROOST staff projects and programs:SEO/Content MarketingNicole Brownell, SEO Marketing Manager, and Content Manager Kelly Kennedy have been busy! They just rewrote and are still working on all of the regions' sites for a mid-...
 Lake Placid, Adirondacks, USA — The Lake Placid CVB/Regional Office of Sustainable Tourism (ROOST) is pleased to announce its 2014 Board of Directors.The board of directors, responsible for governing the organization, is comprised of at least one...
Ticonderoga, NY – January 27, 2014 – The Ticonderoga Area Chamber of Commerce (TACC) is pleased to announce they have a new mission, vision, and board members as they prepare for 2014 and the future.The first Chamber Board Strategic Planning Session was...
The Regional Office of Sustainable Tourism is proud to announce its president and CEO, James McKenna, was recognized as Economic Development Partner of the Year by the North Country Chamber of Commerce.McKenna was the recipient of one of six honors given...
 Schroon Lake, N.Y. - The Schroon Lake Chamber of Commerce board of directors is pleased to announce the addition of a new executive director's position as part of its strategic plans to restructure the organization.The new position will increase...
This year, the Lake Placid Ironman has decided to give each athlete a $25 gift certificate to use at participating area restaurants.This will be in lieu of the athletes banquet that was traditionally hosted on Friday evening of Ironman weekend.The...
This year as part of the Maple Weekend festivities, Lake Placid will be hosting the first annual Maple Match Up on Saturday, March 29th from 4-5:30pm at the Conference Center. Maple producers can bring samples of their syrup and chefs can share maple...
Here is a rundown of SOME of the recent media exposure for the region! Much of the below media links were direct inquiries and travel writers hosted by our office. The Regional Office of Sustainable Tourism focuses on promoting our region across the...