Regional Office Of Sustainable Tourism
Who We Are
The Regional Office Of Sustainable Tourism -ROOST- is the accredited Destination Marketing Organization (DMO) for Lake Placid and Essex County, Saranac Lake and Hamilton County. ROOST has continuously evolved to stay ahead of the changing destination marketplace. The Regional Office of Sustainable Tourism/Lake Placid CVB is a 501c6 not-for-profit corporation that is responsible for promoting the Schroon Lake Region, Lake Champlain Region, Whiteface Region, Saranac Lake, Lake Placid and Hamilton County regions.
Our Destination Marketing focus is based in traditional advertising, digital marketing, public relations, and by harnessing the power of electronic media. Additionally we service our regions with destination development planning strategies and a hands on approach to foster and promote growth. We operate a main office in Lake Placid NY, one in Crown Point NY and staff a visitors center in Saranac Lake.
What is Sustainable Tourism?
Sustainable Tourism reflects the concept that in order for the region to achieve economic success through tourism, promotion of the existing product must be balanced with sustainable growth.
Sustainable tourism, in its purest sense, is an industry which attempts to make a low impact on the environment and local culture, while helping togenerate income and employment without overtaxing any resources -whether human, environmental or man-made. The ultimate goal of sustainable tourism is to improve the quality of life for residents.
- Opportunities to promote your business
- Regional Tourism Marketing Programs
- Business Resources
- Our team and skill sets