Tupper Lake Area & Piercefield

Connect & Discover

ROOST Efforts in Tupper Lake

The seemingly endless supply of peaks, valleys and waterways surrounding Tupper Lake results in the outdoor enthusiasts’ dream playground. Visitors can discover the natural wonders of the Adirondacks at the Wild Center, a state-of-the-art natural history museum. After the sun sets, they are able to take advantage of the dark skies by stargazing at the Adirondack Public Observatory. From paddling, boating, golfing and hiking to skiing, snowshoeing and snowmobiling, the endless outdoor recreation and small town charm of Tupper Lake provides the ultimate Adirondack vacation. Under the contract with Tupper Lake, ROOST is undergoing a variety of major projects. These projects include but are not limited to:

  • The design and ongoing content development of an adaptable leisure travel focused website for Tupper Lake.
  • Branding implementation of Tupper Lake’s “Connect & Discover” brand.
  • Developing a signage plan for multiple new entry signs, and wayfinding directional signage throughout the Town/Village.
  • Creating a comprehensive marketing plan for Tupper Lake.

Financial Support

  • Hired a dedicated employee to Tupper Lake marketing and DMP initiatives.
  • Established an office space and visitors center in Tupper Lake.
  • Economically supported bringing the Empire State Winter Games to Tupper Lake.

DMP

The Regional Office of Sustainable Tourism is facilitating Destination Planning for Tupper Lake. The process will begin by working through the NCREDC Tourism Destination Workbook and will be followed up by a Destination Master Plan in 2015.

Regional Marketing Manager

Regional Marketing Manager

Katie Stuart, Regional Marketing Manager for Tupper Lake

katie@roostadk.com

(518)831-5388

BUSINESS RESOURCES

If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:

RESEARCH

GOOGLE+ FOR BUSINESSES

WRITING CONTENT FOR THE WEB

CONSUMER JOURNEY TO ONLINE PURCHASE

TRAVELERS ROAD TO DECISION

CONSUMER BUYING CYCLE

FRANKLIN COUNTY I.D.A.

ADIRONDACK PARK RECREATIONAL STRATEGY

FUNDING STREAMS

The Tupper Lake Program is supported by funding from the Town of Tupper Lake, the Village of Tupper Lake, the Town of Piercefield, Franklin County Tourism and Department of State Grants.

CONTRACTS
In late 2013, the Tupper Lake Chamber of Commerce spearheaded the effort to renew the focus on tourism for Tupper Lake area. This led to the June 2014 contract signing between ROOST and the Town & Village of Tupper Lake for a 3-year destination planning and tourism marketing program.

TUPPER LAKE – ROOST CONTRACT

FRANKLIN COUNTY CONTRACT

HOW TO PROMOTE YOUR BUSINESS

Coming soon.