2018 Adirondack Destination Marketing Summit

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Telling your story for Adirondack businesses and organizations

March 14, 2018

Spend a day with ROOST, Adworkshop, GreatRange, and other industry experts to gain an understanding of current marketing trends, learn how to leverage the power of social media platforms, and ensure your digital presence is attracting attention!

     

On behalf of our sponsors and ROOST we would like to thank you for attending the 2018 Adirondack Destination Marketing Summit.

2018 Schedule

8  – 9 a.m.

Check-in and continental breakfast

9 – 9:50 a.m.

Welcome  – James McKenna, ROOST

The importance of knowing your story – Joe Conto, Paul Smith’s College

What does storytelling mean when it comes to marketing? Why are we as humans so susceptible to storytelling as a marketing tool.

10 – 10:45 a.m.

SESSION 1: How do I find who I am? – Joe Conto, Paul Smith’s College

SESSION 2: How do I expand into more markets? – TBA, AdWorkshop

11 – 11:45 a.m.

SESSION 1: What platforms are right for me? – Doug Haney, GreatRange

SESSION 2: Reaching my audience paid – Brandon Mallory, Adworkshop

Noon – 1:00 p.m.

Networking Lunch

1:00 – 1:45 p.m.

SESSION 1: Creatively telling my story – Michelle Clement, ROOST

SESSION 2: Social Media Personalization – TBA

2:00 – 2:45 p.m.

Did it Work? Customer Experience. – Jasen Lawrence, ROOST

2:45 – 3:30 p.m.

Moderated Panel / Q&A

Bring your questions from the day!

2017 Presentations

Opening Session

Presented by: Jasen Lawrence

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Personalizing Experiences

Presented by: Justine Rabideau

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Millenials

Presented by: Stanzi McGlynn

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Influencer Marketing

Presented by: Rebecca Steffan

Download Presentation

2016 Presentations

Travel Planning Today

Presented by: Jasen Lawrence

Download the Presentation

Advanced Content Marketing and Understanding Analytics

Presented by: Jasen Lawrence

Download the Presentation

Local Search- How to optimize for this important algorithm.

Presented by: Shelly Cihan

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The Power of One Voice (Halo Effect)

Presented by: Dr. Bill Siegel

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Why should I be on social Media

Presented by: Kelly Frady & David Conlan

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Paying to be Social

Presented by: Stanzi McGlynn

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Media Relations 101

Presented by: Kim Rielly

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Reputation Management

Presented by: Sheila Scarborough

Download the Presentation

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Call for Exhibitors

Are you a local Marketing or Design professional offering services to Adirondack Businesses? We are seeking Exhibitors for the ADMS.

Find out more.