Marketing in the 21st century is NOT what it used to be. Spend a day with ROOST, Adworkshop, and other industry experts to gain an understanding of current marketing trends, learn how to leverage the power of social media platforms, and ensure your presence on the World Wide Web is attracting attention!
2017 Tentative Schedule
8 – 9 a.m.
Check-in and continental breakfast
9 – 9:45 a.m.
Welcome and introduction
An overview of the travel consumer’s experience, from initial stimulus through research and booking to how the experience is shared via social media.
10 – 10:45 a.m.
SESSION 1: Personalizing Experiences in an Increasingly Connected World
Learn how your business can better leverage transactional and customer data to further understand your customer base and enhance their overall experience with your brand. This information can be used to create an awesome experience at your store, venue, or property.
SESSION 2: What is Influence? Marketing and How You Can Leverage It
Find out how to harness the power of influence to drive brand awareness and new revenue streams.
11 – 11:45 a.m.
SESSION 1: Meeting Expectations in Customer Experience
In our every-changing world is our ever-changing traveler. Are we meeting their expectations? Find out how meeting traveler expectations is not enough, and how not meeting traveler expectations impacts all of our marketing efforts.
SESSION 2: What We Learned About the Millennial
Hear what millennials want in an experience, how they decide where to find the experience, and what we should be doing to market to them.
Noon – 1:30 p.m.
Lunch with the Keynote Speaker —The Power is in your hands: Building the Adirondacks Marketing Layer Cake
What does the power of a strong online presence look like for a destination in 2017? It looks like a cake! Working together, businesses and organizations in the Adirondacks can build a marketing “layer cake” that binds together the individual promotional efforts of the region’s marketing partners with those of ROOST (your DMO) for the collective benefit of all! Add some yummy icing with social media customer service, and you’ve baked your way to success.
1:30 – 2:15 p.m.
SESSION 1: Yes, You Should Be on Instagram
Let us show you why and how your business can benefit from Instagram.
SESSION 2: You Can Do Video Too! Facebook Live with Sheila
It’s simpler than you think — join us to see how.
2:30 – 3:30 p.m.
Opportunities for collaboration: working with ROOST to strengthen your promotional efforts
3:30 – 4 p.m.
Along with Leslie McLellan, Sheila is part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality. Winner of the “Austin American-Statesman” Texas Social Media Award and an AWC (Association for Women in Communications) Clarion award, Sheila trains and speaks regularly about social media to a variety of audiences including tourism and economic development experts, public relations and marketing professionals, and Chambers of Commerce.
She is on the National Professional Development Committee for the AWC, co-founded and still writes for the award-winning Perceptive Travel blog, is active on the Round Rock, Texas Chamber of Commerce Entrepreneurship Council, and serves on the Programming Committee for SXSWi (the South by Southwest Interactive tech conference.) She is also part of the organizing team for #tourismchat, a monthly online Twitter chat about a variety of topics related to destination marketing.
A U.S. Navy veteran who is married with two children, Sheila is an NHRA drag racing fan because there is one winner, one loser, and no whining.
Logan-Dechene is also Chair of Governor Cuomo’s New York State Commission on National and Community Service, which administers the AmeriCorps program in New York State and is an active board member the Museum Association of New York, and past board member of Adirondack Health Foundation. She has a Masters of Arts in Non-Profit Leadership and Community Sustainability from Skidmore College.
Travel Planning Today
Presented by: Jasen Lawrence
Advanced Content Marketing and Understanding Analytics
Presented by: Jasen Lawrence
Local Search- How to optimize for this important algorithm.
Presented by: Shelly Cihan
The Power of One Voice (Halo Effect)
Presented by: Dr. Bill Siegel
Why should I be on social Media
Presented by: Kelly Frady & David Conlan
Paying to be Social
Presented by: Stanzi McGlynn
Media Relations 101
Presented by: Kim Rielly
Presented by: Sheila Scarborough
Agenda is subject to change, and presenters are TBA.
Adirondack Destination Marketing Summit sponsored by ROOST and the Conference Center at Lake Placid.