2017 Adirondack Destination Marketing Summit


We cannot wait to see you March, 14, 2017!

8 a.m. – 4 p.m.

Conference Center at Lake Placid, NY

Register here

Technology, trends, and tools for Adirondack businesses and organizations

Marketing in the 21st century is NOT what it used to be. Spend a day with ROOST, Adworkshop, and other industry experts to gain an understanding of current marketing trends, learn how to leverage the power of social media platforms, and ensure your presence on the World Wide Web is attracting attention!

2017 Tentative Schedule

8  – 9 a.m.

Check-in and continental breakfast

9 – 9:45 a.m.

Welcome and introduction

An overview of the travel consumer’s experience, from initial stimulus through research and booking to how the experience is shared via social media.

10 – 10:45 a.m.

SESSION 1: Personalizing Experiences in an Increasingly Connected World 

Learn how your business can better leverage transactional and customer data to further understand your customer base and enhance their overall experience with your brand. This information can be used to create an awesome experience at your store, venue, or property.

SESSION 2: What is Influence? Marketing and How You Can Leverage It

Find out how to harness the power of influence to drive brand awareness and new revenue streams.

11 – 11:45 a.m.

SESSION 1: Meeting Expectations in Customer Experience 

In our every-changing world is our ever-changing traveler. Are we meeting their expectations? Find out how meeting traveler expectations is not enough, and how not meeting traveler expectations impacts all of our marketing efforts. 

SESSION 2: What We Learned About the Millennial 

Hear what millennials want in an experience, how they decide where to find the experience, and what we should be doing to market to them.

Noon – 1:30 p.m.

Lunch with the Keynote Speaker —The Power is in your hands: Building the Adirondacks Marketing Layer Cake

What does the power of a strong online presence look like for a destination in 2017? It looks like a cake! Working together, businesses and organizations in the Adirondacks can build a marketing “layer cake” that binds together the individual promotional efforts of the region’s marketing partners with those of ROOST (your DMO) for the collective benefit of all! Add some yummy icing with social media customer service, and you’ve baked your way to success.

1:30 – 2:15 p.m.

SESSION 1: Yes, You Should Be on Instagram 

Let us show you why and how your business can benefit from Instagram.

SESSION 2: You Can Do Video Too! Facebook Live with Sheila

It’s simpler than you think — join us to see how.

2:30 – 3:30 p.m.

Opportunities for collaboration: working with ROOST to strengthen your promotional efforts

3:30 – 4 p.m.

Wrap-up Q&A

Sheila Scarborough, Tourism, travel, and social media specialist

Sheila Scarborough, Tourism, travel, and social media specialist

Sheila Scarborough is a speaker and trainer specializing in tourism, travel, and social media. She’s written for many blogs and print publications and is also a certified Navy Master Training Specialist, with years of experience as an instructor.

Along with Leslie McLellan, Sheila is part of the Tourism Currents team, offering online and in-person training in social media for   tourism and hospitality. Winner of the “Austin American-Statesman” Texas Social Media Award and an AWC (Association for Women in Communications) Clarion award, Sheila trains and speaks regularly about social media to a variety of audiences including tourism and economic development experts, public relations and marketing professionals, and Chambers of Commerce.

She is on the National Professional Development Committee for the AWC, co-founded and still writes for the award-winning Perceptive Travel blog, is active on the Round Rock, Texas Chamber of Commerce Entrepreneurship Council, and serves on the Programming Committee for SXSWi (the South by Southwest Interactive tech conference.) She is also part of the organizing team for #tourismchat, a monthly online Twitter chat about a variety of topics related to destination marketing.

A U.S. Navy veteran who is married with two children, Sheila is an NHRA drag racing fan because there is one winner, one loser, and no whining.

Kara Hoisington, Digital Marketing Specialist, Adworkshop

Kara Hoisington, Digital Marketing Specialist, Adworkshop

Kara Hoisington is an innovative digital and customer experience strategist focused on helping marketing leaders understand how to communicate their brand and create engaging omni-channel experiences. Continually striving to find new ways for companies to understand and connect with their customers.
Rebecca Stephen, Senior PR Manager/Content MarketingManager, Adworkshop

Rebecca Stephen, Senior PR Manager/Content MarketingManager, Adworkshop

Rebecca Steffan is the Senior PR Manager and Content Marketing Manager for Adworkshop, working with clients to tell their unique stories across marketing channels. When she’s not in the office, Rebecca is running backcountry roads, curled up with a good book, or planning her next travel adventure.
Hillarie Logan-Dechene, M.A. – Director of Philanthropy, The Wild Center

Hillarie Logan-Dechene, M.A. – Director of Philanthropy, The Wild Center

Hillarie Logan-Dechene’s career has been about building the capacity of non-for-profit organizations. As The Wild Center’s Director of Philanthropy she is responsible for all membership and development activities. Hillarie has led the Wild Center through a successful $23 million fundraising campaign. She is an adjunct professor in the Arts Administration Program at Skidmore College, and an invited guest lecturer at Syracuse University, Adirondack Community College, and NYU.

Logan-Dechene is also Chair of Governor Cuomo’s New York State Commission on National and Community Service, which administers the AmeriCorps program in New York State and is an active board member the Museum Association of New York, and past board member of Adirondack Health Foundation. She has a Masters of Arts in Non-Profit Leadership and Community Sustainability from Skidmore College.

Stanzi McGlynn – Digital Content Fellow, The Wild Center

Stanzi McGlynn – Digital Content Fellow, The Wild Center

Stanzi McGlynn is a passionate digital marketer dedicated to sharing the Adirondacks’ unique story with the world. As The Wild Center’s Digital Content Fellow, Stanzi utilizes her varied skill sets in paid and earned media to promote and engage the Center’s global audience across the digital landscape.

2016 Presentations

Travel Planning Today

Presented by: Jasen Lawrence

Download the Presentation

Advanced Content Marketing and Understanding Analytics

Presented by: Jasen Lawrence

Download the Presentation

Local Search- How to optimize for this important algorithm.

Presented by: Shelly Cihan

Download the Presentation

The Power of One Voice (Halo Effect)

Presented by: Dr. Bill Siegel

Download the Presentation

Why should I be on social Media

Presented by: Kelly Frady & David Conlan

Download the Presentation

Paying to be Social

Presented by: Stanzi McGlynn

Download the Presentation

Media Relations 101

Presented by: Kim Rielly

Download the Presentation

Reputation Management

Presented by: Sheila Scarborough

Download the Presentation

Agenda is subject to change, and presenters are TBA.

Adirondack Destination Marketing Summit sponsored by ROOST and the Conference Center at Lake Placid.