Staff

Meet the staff

Proud to be a part of the tourism economy equation.

Only blue skies ahead!

James McKenna

CEO

Direct line: 518.621.3646
518.523.2445 extension 102
mobile: 518.524.6973

james@roostadk.com

I believe any success in life is made by going into an area with a blind, furious optimism.

Mary Jane Lawrence

Chief of Staff

Direct line: 518.621.3652
518.523.2445 extension 136
maryjane@lakeplacid.com

-Digital coding and program strategy
-Essex County Tourism Promotion Agent

Jasen Lawrence

Director of Digital Strategy

Direct line: 518.621.3645
518.523.2445 extension 112

jasen@roostadk.com

-Social Media
-Content Development
-Public Relations & Communications

Kim Rielly

Director of Communications

Direct line: 518.637.6559

518.523.2445 extension 122

kim@roostadk.com

-Overall destination marketing strategy
-Hamilton County Tourism Promotion Agent

Michelle Clement

Director of Marketing

Direct line: 518.621.3689
518.523.2445
mclement@roostadk.com

-Manages Lake Champlain Region content
-Manages Lake Champlain Visitors Center

Suzanne Maye

Lake Champlain and Schroon Lake Region Marketing Manager

Direct line: 518.597.4649
suzanne@roostadk.com

- Liaison between community stakeholders, travelers, and ROOST
- Support the implementation of marketing strategies for northern Franklin County.
- Market all aspects of tourism to the greater Malone region.

Tim Lamay

Malone Regional Marketing Manager

Direct line: 518.319.1056

518.523.2445 extension 191

tim@roostadk.com

Serves as a liaison between community stakeholders, travelers and ROOST, and supports the implementation of destination marketing strategies for Saranac Lake.

Kelly Brunette

Saranac Lake Marketing Manager

518.621.3649
518.523.2445 ext. 181
kelly@roostadk.com

Catherine Ericson

Lake Placid / Whiteface Regional Marketing Manager

Direct line: 518.621.3656
518.523.2445 extension 104

catherine@roostadk.com

-Assists with marketing initiatives in Tupper Lake
-Assists visitors inquiring about Tupper Lake

Katie Stuart

Tupper Lake Regional Marketing Manager

Direct line: 518.359.3328
katie@roostadk.com

-CEO administrative assistant
-Board of Directors Liaison
-Destination planning meetings

Kerry Shannon Blinn

Administrative Assistant and DMP Coordinator

Direct line: 518.524.6974
518.523.2445 extension 113

kerry@roostadk.com

Kristin Strack

Reservations & Accounting Coordinator

Direct line: 518.621.3658
518.523.2445 extension 109
kristin@lakeplacid.com

-Interprets data from websites, social media, lodging, surveys, and other sources.
-Builds reports using data compiled across multiple platforms.

Jay Bennett

Data Analyst

Direct line: 518.831-5945

518.523.2445 extension 125

jay@roostadk.com

-Ironman Volunteers Director
-Empire State Winter Games Director
-Manages events database

Sue Cameron

Ironman Volunteer Director and Events Coordinator

Direct line: 518.621.3662
518.523.2445 extension 107
sue@roostadk.com

-Visitor service at Lake Placid office
-Creates weekly events
-Coordinates ADK Day, & job fairs
-Manages Conference Center Social Media

Bethany Valenze

Visitor Service & Special Events

Direct line: 518.636.0096
518.523.2445 extension 130
bethany@roostadk.com

-Prospects conference leads
-Meets groups for future
-Sells Conference Space

Sarah Wheeler

Conference Center Sales Coordinator

Direct line: 518.621.3532
518.523.2445 extension 119
sarah@lakeplacid.com

-Oversees execution of contracts
-Assists with conference services
-Aids guests with conference hotel reservations
-Collaborates on special projects

Mary Gallagher

Operation and Service Coordinator

Direct line: 518.621.3537

518.523.2445 extension 120

mary@roostadk.com

-Develops content for all sites
-Oversees content writers and freelance bloggers
-Coordination & Administration of grants & RFPS

Kim Andresen

Senior Content Developer and Grant Development & Administration

Direct line: 518.621.3667
518.523.2445 extension 108
kandresen@roostadk.com

Shaun Kittle

Content Developer

Direct line: 518.621.3663
518.523.2445 extension 106
skittle@roostadk.com

-Media relations
-Social media
-Tracked Earned Media

Carrie Gentile

Communications Coordinator

Direct line: 518.621.3665
518.523.2445 extension 123
cgentile@roostadk.com

-Manages Saranac Lake website content
-Maintains Malone website content
-Writes blog for Franklin County

Pamela Merritt

Content Developer & Saranac Lake Visitor Service

Direct line: 518.621.3682
518.523.2445 extension 151
pamela@roostadk.com

-Branding design
-Digital design
-Print design

Dan Cash

Senior Designer

Direct line: 518.531.8213
518.523.2445 extension 114
dan@roostadk.com

Emilee Hazelden

Web Developer and Designer

Direct line: 518.302.4410

518.523.2445 extension 124

emilee@roostadk.com

-Media purchasing coordinator
-Campaign management
-Maintains media database
-Coordinates quarterly contests

Brooke O'Neil

Marketing and Media Buyer

Direct line: 518.621.3668
518.523.2445 extension 116
brooke@roostadk.com

-Sells photo listings to business
-Sells e-mail advertising
-Sells Adirondack USA spins
-Sells advertising in print publications

Glenn Pareira

Advertising Sales

Direct line: 518.874.0255
518.523.2445 extension 115
glenn@roostadk.com

-Captures video among ROOST regions
-Edits video for promotional use
-Creates social media content

Blake Cortright

Videographer and Digital Media

Direct line: 518.864.4748
518.523.2445 extension 117
blake@roostadk.com

-Lead Photographer
-Captures images for ROOST
-Creates promotional 360 degree spins

Shaun Ondak

Photographer and Digital Media

Direct line: 518.621.3664
518.523.2445 extension 103
shaun@roostadk.com

Zach LaCourse

Web Developer

Direct line: 518.621.3647
518.523.2445 extension 105
zach@roostadk.com

John Huttlinger

Web Developer

Direct line: 518.621.3634

518.523.2445 extension 118

john@roostadk.com

-Manages visitor service specialists
-Office supply purchaser
-Coordinates machine maintenance
-Tracks & records all visitors service data

Sharron Miller

Visitor Service Manager

Direct line: 518.621.3680
518.523.2445 extension 132
Sharron@lakeplacid.com

-Visitors service at Lake Placid office
-Prepare payroll
-Maintains personal records
-Assists with employee benefits

Angelita Nevo

Visitor Service Specialist

Direct line: 518.636.0096
518.523.2445 extension 130
anevo@lakeplacid.com

-Visitor service at Lake Placid office

Emily Miller

Visitor Service Specialist

Direct line: 518.636.0096
518.523.2445 extension 130
emiller@lakeplacid.com